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SMS pricing and sender ID rules in Switzerland

Indicative rates by operator and volume, sender ID registration, consent rules and quiet hours for business SMS to Switzerland, from BroadNet's published rate card and regulatory research.

SMS from (per segment)
$0.0840
Operators (3 direct)
3
Sender ID registration
Free-form
Regulator
OFCOM-CH

Short answer

Business SMS to Switzerland starts at $0.0840 per message segment on BroadNet's published rate card, with lower rates from 100,000 messages a month. 3 mobile operators are covered, all on direct routes. Sender ID registration with OFCOM-CH typically takes Free-form.

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SMS list rates in Switzerland

Indicative price per SMS segment by monthly volume tier, averaged across operators, from BroadNet's published rate card. The more you send, the lower the rate.

SMS list rates in Switzerland
$0.0861
$0.0758
$0.0637
$0.0517
Up to 100,000100,000 to 1 million1 to 5 million5 million and more

Indicative list prices in USD before taxes and sender ID fees, reviewed September 24, 2026. Your quote confirms the final rate.

List rate by operator
OperatorUp to 100,000
Swisscom$0.0882
Sunrise$0.0862
Salt$0.0840
Estimate your monthly cost

Rates by operator and volume tier

OperatorRouteUp to 100,000100,000 to 1 million1 to 5 million5 million and more
SwisscomDirect$0.0882$0.0776$0.0653$0.0529
SunriseDirect$0.0862$0.0758$0.0638$0.0517
SaltDirect$0.0840$0.0739$0.0622$0.0504

USD per SMS segment, before taxes and sender ID fees. Rate card reviewed 24 September 2026. Local-currency invoicing in EUR is available. Published list rate in EUR: from EUR 0.0773 per segment.

Estimate your monthly costCheck your sender IDSender ID rules in Switzerland

SMS rules in Switzerland

Summary of Federal Office of Communications (OFCOM-CH) and operator requirements. Last reviewed 29 September 2026; rules change, so we confirm them for your traffic during onboarding.

Sender ID formats

  • OFCOM-CH · Swisscom and Sunrise: Alphanumeric, up to 11 chars (numeric long-code also supported)

Sender ID registration

  • OFCOM-CH · Swisscom and Sunrise: Set by the operators; BroadNet confirms the current requirements during onboarding
  • Typical lead time: Free-form.

Consent (opt-in)

  • GDPR-compliant opt-in required. Double opt-in is the operator-preferred standard for marketing.

Opt-out

  • STOP keyword honoured network-wide. Opt-out is one-step and irreversible until the recipient re-consents.

Quiet hours and send window

  • We have not found a regulator-published time-of-day window for promotional SMS in this market. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

Regulator

  • Federal Office of Communications (OFCOM-CH). Country code +41.

Sources

  • List rates: BroadNet's published SMS rate card, reviewed 24 September 2026. Indicative, excluding taxes; your quote confirms the final price. Cost estimator
  • OFCOM

Send SMS to Switzerland with one API

The same REST API and SMPP connection reach Switzerland and every other market, with delivery receipts on one webhook and automatic fallback to WhatsApp or RCS where you enable it.

SMS API docsTalk to our team
curl -X POST https://api.broadnet.me/sms/sendSms \
  -H "Authorization: Bearer $BROADNET_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"senderId":"YourBrand","destinationNumber":"41…","message":"Hello from YourBrand","messageType":"TEXT"}'

SMS to Switzerland: questions

How much does it cost to send an SMS to Switzerland?

Indicative list rates start at $0.0840 per SMS segment, falling to about $0.0517 at 5 million messages a month. Prices exclude taxes and sender ID fees; your quote confirms the final rate.

Do I need to register a sender ID in Switzerland?

Yes, in practice: the mobile operators in Switzerland set the sender ID requirements rather than a central registry. BroadNet confirms the current requirements during onboarding.

How long does sender ID registration take in Switzerland?

There is no pre-registration step in Switzerland, so there is no registration lead time. We confirm the current timeline for your sender ID during onboarding.

When can I send promotional SMS in Switzerland?

There is no regulator-published window that we know of in Switzerland. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

Which mobile operators can I reach in Switzerland?

Swisscom (direct route), Sunrise (direct route), Salt (direct route).

What opt-out wording is required in Switzerland?

STOP keyword honoured network-wide. Opt-out is one-step and irreversible until the recipient re-consents.

SMS pricing in nearby markets

Data: BroadNet published rate card and regulatory research, reviewed 24 September 2026. URL: https://omnichannels.ai/sms-pricing/switzerland/