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SMS pricing and sender ID rules in Sweden

Indicative rates by operator and volume, sender ID registration, consent rules and quiet hours for business SMS to Sweden, from BroadNet's published rate card and regulatory research.

SMS from (per segment)
$0.0640
Operators (4 direct)
4
Sender ID registration
Free-form
Regulator
PTS

Short answer

Business SMS to Sweden starts at $0.0640 per message segment on BroadNet's published rate card, with lower rates from 100,000 messages a month. 4 mobile operators are covered, all on direct routes. Sender ID registration with PTS typically takes Free-form.

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SMS list rates in Sweden

Indicative price per SMS segment by monthly volume tier, averaged across operators, from BroadNet's published rate card. The more you send, the lower the rate.

SMS list rates in Sweden
$0.0674
$0.0593
$0.0499
$0.0405
Up to 100,000100,000 to 1 million1 to 5 million5 million and more

Indicative list prices in USD before taxes and sender ID fees, reviewed September 24, 2026. Your quote confirms the final rate.

List rate by operator
OperatorUp to 100,000
Telia Sweden$0.0709
Telenor Sweden$0.0686
Tele2$0.0663
Tre Sweden$0.0640
Estimate your monthly cost

Rates by operator and volume tier

OperatorRouteUp to 100,000100,000 to 1 million1 to 5 million5 million and more
Telia SwedenDirect$0.0708$0.0624$0.0524$0.0425
Telenor SwedenDirect$0.0686$0.0603$0.0507$0.0411
Tele2Direct$0.0663$0.0583$0.0491$0.0398
Tre SwedenDirect$0.0640$0.0563$0.0474$0.0384

USD per SMS segment, before taxes and sender ID fees. Rate card reviewed 24 September 2026. Local-currency invoicing in EUR is available. Published list rate in EUR: from EUR 0.0589 per segment.

Estimate your monthly costCheck your sender IDSender ID rules in Sweden

SMS rules in Sweden

Summary of Post- och telestyrelsen (PTS) and operator requirements. Last reviewed 29 September 2026; rules change, so we confirm them for your traffic during onboarding.

Sender ID formats

  • PTS · Telia Sweden and Telenor Sweden: Alphanumeric, up to 11 chars (numeric long-code also supported)

Sender ID registration

  • PTS · Telia Sweden and Telenor Sweden: Set by the operators; BroadNet confirms the current requirements during onboarding
  • Typical lead time: Free-form.

Consent (opt-in)

  • GDPR-compliant opt-in required. Double opt-in is the operator-preferred standard for marketing.

Opt-out

  • STOP keyword honoured network-wide. Opt-out is one-step and irreversible until the recipient re-consents.

Quiet hours and send window

  • We have not found a regulator-published time-of-day window for promotional SMS in this market. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

Regulator

  • Post- och telestyrelsen (PTS). Country code +46.

Sources

Send SMS to Sweden with one API

The same REST API and SMPP connection reach Sweden and every other market, with delivery receipts on one webhook and automatic fallback to WhatsApp or RCS where you enable it.

SMS API docsTalk to our team
curl -X POST https://api.broadnet.me/sms/sendSms \
  -H "Authorization: Bearer $BROADNET_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"senderId":"YourBrand","destinationNumber":"46…","message":"Hello from YourBrand","messageType":"TEXT"}'

SMS to Sweden: questions

How much does it cost to send an SMS to Sweden?

Indicative list rates start at $0.0640 per SMS segment, falling to about $0.0405 at 5 million messages a month. Prices exclude taxes and sender ID fees; your quote confirms the final rate.

Do I need to register a sender ID in Sweden?

Yes, in practice: the mobile operators in Sweden set the sender ID requirements rather than a central registry. BroadNet confirms the current requirements during onboarding.

How long does sender ID registration take in Sweden?

There is no pre-registration step in Sweden, so there is no registration lead time. We confirm the current timeline for your sender ID during onboarding.

When can I send promotional SMS in Sweden?

There is no regulator-published window that we know of in Sweden. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

Which mobile operators can I reach in Sweden?

Telia Sweden (direct route), Telenor Sweden (direct route), Tele2 (direct route), Tre Sweden (direct route).

What opt-out wording is required in Sweden?

STOP keyword honoured network-wide. Opt-out is one-step and irreversible until the recipient re-consents.

SMS pricing in nearby markets

Data: BroadNet published rate card and regulatory research, reviewed 24 September 2026. URL: https://omnichannels.ai/sms-pricing/sweden/