Short answer
Yes. Meta says WhatsApp Cloud API stops supporting marketing messages on 13 October 2027, when sending a marketing template through it returns an error. Accounts created on or after 13 April 2027 cannot send marketing through Cloud API at all. Marketing templates move to the Marketing Messages API; utility, authentication and service messages stay on Cloud API.
What are the key dates?
| Date | What Meta says happens |
|---|---|
| 19 November 2025 | Marketing Messages API becomes generally available |
| 13 April 2027 | New accounts created from this date cannot send marketing through Cloud API |
| 13 October 2027 | Marketing sends through Cloud API return an error |
What changes and what stays?
- Only templates in the MARKETING category move to the new send endpoint.
- Utility, authentication and service messages stay on Cloud API, and inbound messages are unchanged.
- A utility template that Meta recategorises as marketing must then use the marketing endpoint.
- Meta says billing works as on Cloud API; an optional maximum price per delivered marketing message is available.
What should you do now?
BroadNet is an official Meta Business Solution Provider and sends WhatsApp marketing templates today; confirm support for the Marketing Messages API for your account with our team.
- List which approved templates are in the MARKETING category.
- Ask your provider for its migration date and whether it supports the new API for your account.
- Audit utility templates for promotional wording that risks recategorisation.
- Check Meta's geographic availability, because some regions have no delivery optimisations.