WhatsApp Business API pricing in Singapore
Meta's per-message rates for recipients in Singapore, effective 1 October 2026, with volume tiers, free-message rules and a worked monthly example. OmniChannels.ai passes Meta's rate through with zero markup.
- Marketing
- $0.0732
- Utility
- $0.0160
- Authentication
- $0.0160
- Service (after 1,000 free)
- $0.0160
Short answer
A WhatsApp marketing message to Singapore costs $0.0732, a utility message $0.0160 and an authentication (OTP) message $0.0160 from 1 October 2026, charged by Meta per delivered message. The first 1,000 service messages per number each month are free. OmniChannels.ai charges Meta's rate with zero markup.
Rates by message category
| Category | USD per message | Per 1,000 messages | vs nearby average |
|---|---|---|---|
| Marketing | $0.0732 | $73.20 | +3% |
| Utility | $0.0160 | $16.00 | −16% |
| Authentication | $0.0160 | $16.00 | −16% |
| Service | $0.0160 | $16.00 | −16% |
Meta also publishes a Singapore Dollar (SGD) rate card; businesses billed in SGD pay those rates instead of the USD figures shown.
Free-message rules, how volume tiers are counted and Meta's price-change calendar are the same in every market: see the rules on the WhatsApp pricing hub.
WhatsApp or SMS in Singapore?
An authentication (OTP) template in Singapore costs $0.0160, 64% less than the cheapest SMS: $0.0440 on M1. We route SMS to 3 networks there (Singtel, StarHub and M1). A marketing template costs $0.0732, 1.7× that SMS rate, so promotions are where the gap is widest.
SMS in English fits 160 GSM-7 characters per segment until one character outside GSM-7, or an emoji, drops it to 70.
Cost of 10,000 messages
| WhatsApp authentication | $160.00 |
| WhatsApp utility | $160.00 |
| WhatsApp marketing | $732.00 |
| SMS, list rate (Singtel) | $484.00 |
| SMS, list rate (StarHub) | $462.00 |
| SMS, list rate (M1) | $440.00 |
| SMS at the 5M+ volume tier | $264.00 |
Sender identity and registration in Singapore
No sender ID to register for WhatsApp: Meta reviews your display name. SMS fallback follows IMDA rules:
- SMS sender formats
- IMDA · Singtel and StarHub: Alphanumeric, up to 11 characters
- SMS sender ID registration
- IMDA · Singtel and StarHub: Required — SGNIC SMS Sender ID Registry (SSIR); the organisation registers and selects its Participating Aggregators
- Typical lead time: About 19 calendar days (SGNIC).
Consent and sending hours in Singapore
- Opt-in
- Verifiable opt-in required, with traffic categorised by use case at the time of registration. DLT-style template approval applies in several markets.
- Opt-out
- STOP keyword and DND-registry suppression applied automatically. Records retained per regulator requirements.
- Sending hours
- No regulator-published quiet hours; we schedule promotions for local daytime.
- Time zone used for scheduling: Asia/Singapore.
Template languages for Singapore
Customers in Singapore mostly read English, Chinese, Malay and Tamil. With 4 languages in common use, pick the template language from the customer's stored preference, not from the phone number's country code.
Volume tiers
utility
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–150,000 | $0.0160 | list |
| 150,001–1,000,000 | $0.0152 | -5% |
| 1,000,001–4,000,000 | $0.0144 | -10% |
| 4,000,001–25,000,000 | $0.0136 | -15% |
| 25,000,001–50,000,000 | $0.0128 | -20% |
| 50,000,001+ | $0.0120 | -25% |
authentication
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–100,000 | $0.0160 | list |
| 100,001–300,000 | $0.0152 | -5% |
| 300,001–1,000,000 | $0.0144 | -10% |
| 1,000,001–10,000,000 | $0.0136 | -15% |
| 10,000,001–20,000,000 | $0.0128 | -20% |
| 20,000,001+ | $0.0120 | -25% |
Volume tiers at 2,000,000 utility messages
2,000,000 utility templates a month in Singapore: $29720.00 instead of $32000.00 at list, a blended $0.01486 per message (7% off).
| Messages in the month | Messages | Rate | Cost |
|---|---|---|---|
| 1–150,000 | 150,000 | $0.0160 | $2400.00 |
| 150,001–1,000,000 | 850,000 | $0.0152 | $12920.00 |
| 1,000,001–2,000,000 | 1,000,000 | $0.0144 | $14400.00 |
Worked example
An illustrative month for a business messaging customers in Singapore, at list rates before volume tiers:
| Marketing | 50,000 × $0.0732 | $3660.00 |
| Utility | 200,000 × $0.0160 | $3200.00 |
| Authentication | 100,000 × $0.0160 | $1600.00 |
| Service (1,000 free) | 29,000 × $0.0160 | $464.00 |
| Meta charges for the month | $8924.00 |
Illustrative volumes. Excludes taxes, platform fees and volume-tier discounts.
Which category drives the bill
In the example month, marketing is 41% of the bill in Singapore but only 13% of the messages: one marketing template costs as much as 4.6 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.
Singapore compared with nearby markets
Marketing in Singapore ranks 2 of 5 in this group (1 = cheapest) and is 3% above the average of the other markets. Utility and authentication are 16% below their average.
| Market | Marketing | Utility | Authentication |
|---|---|---|---|
| Singapore | $0.0732 | $0.0160 | $0.0160 |
| Malaysia | $0.0860 | $0.0140 | $0.0140 |
| Indonesia | $0.0411 | $0.0250 | $0.0250 |
| Hong Kong | $0.0732 | $0.0260 | $0.0260 |
| Rest of Asia Pacific | $0.0842 | $0.0113 | $0.0113 |
Source: Meta's official WhatsApp Business Platform rate card (USD), effective 1 October 2026, retrieved 2026-10-10. Rates are set by Meta and can change; your quote confirms the current rate.
WhatsApp pricing in Singapore: questions
How much does a WhatsApp message cost in Singapore?
From 1 October 2026, Meta charges per delivered template message to recipients in Singapore: $0.0732 for marketing, $0.0160 for utility and $0.0160 for authentication. Rates are in USD.
Is WhatsApp cheaper than SMS in Singapore?
An authentication (OTP) template in Singapore costs $0.0160, 64% less than the cheapest SMS: $0.0440 on M1. We route SMS to 3 networks there (Singtel, StarHub and M1). A marketing template costs $0.0732, 1.7× that SMS rate, so promotions are where the gap is widest. SMS in English fits 160 GSM-7 characters per segment until one character outside GSM-7, or an emoji, drops it to 70.
Which WhatsApp messages cost the most in Singapore?
In the example month, marketing is 41% of the bill in Singapore but only 13% of the messages: one marketing template costs as much as 4.6 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.
What do 2,000,000 utility messages a month cost in Singapore?
2,000,000 utility templates a month in Singapore: $29720.00 instead of $32000.00 at list, a blended $0.01486 per message (7% off).
Which opt-in rules apply to business messages in Singapore?
Verifiable opt-in required, with traffic categorised by use case at the time of registration. DLT-style template approval applies in several markets. STOP keyword and DND-registry suppression applied automatically. Records retained per regulator requirements.
How does WhatsApp pricing in Singapore compare with nearby markets?
Marketing in Singapore ranks 2 of 5 in this group (1 = cheapest) and is 3% above the average of the other markets. Utility and authentication are 16% below their average.