WhatsApp Business API pricing in Hong Kong
Meta's per-message rates for recipients in Hong Kong, effective 1 October 2026, with volume tiers, free-message rules and a worked monthly example. OmniChannels.ai passes Meta's rate through with zero markup.
- Marketing
- $0.0732
- Utility
- $0.0260
- Authentication
- $0.0260
- Service (after 1,000 free)
- $0.0260
Short answer
A WhatsApp marketing message to Hong Kong costs $0.0732, a utility message $0.0260 and an authentication (OTP) message $0.0260 from 1 October 2026, charged by Meta per delivered message. The first 1,000 service messages per number each month are free. OmniChannels.ai charges Meta's rate with zero markup.
Rates by message category
| Category | USD per message | Per 1,000 messages | vs nearby average |
|---|---|---|---|
| Marketing | $0.0732 | $73.20 | +3% |
| Utility | $0.0260 | $26.00 | +57% |
| Authentication | $0.0260 | $26.00 | +57% |
| Service | $0.0260 | $26.00 | +57% |
Free-message rules, how volume tiers are counted and Meta's price-change calendar are the same in every market: see the rules on the WhatsApp pricing hub.
WhatsApp or SMS in Hong Kong?
An authentication (OTP) template in Hong Kong costs $0.0260, 43% less than the cheapest SMS: $0.0460 on SmarTone. We route SMS to 4 networks there (CSL Mobile, China Mobile HK, 3HK and SmarTone). A marketing template costs $0.0732, 1.6× that SMS rate, so promotions are where the gap is widest.
SMS in Traditional Chinese is UCS-2: 70 characters per segment, so a 120-character message bills as 2 SMS; WhatsApp bills 1 message.
Cost of 10,000 messages
| WhatsApp authentication | $260.00 |
| WhatsApp utility | $260.00 |
| WhatsApp marketing | $732.00 |
| SMS, list rate (CSL Mobile) | $516.00 |
| SMS, list rate (China Mobile HK) | $494.00 |
| SMS, list rate (3HK) | $471.00 |
| SMS, list rate (SmarTone) | $460.00 |
| SMS at the 5M+ volume tier | $276.00 |
| 120-character SMS in Traditional Chinese (2 segments) | $920.00 |
Sender identity and registration in Hong Kong
No sender ID to register for WhatsApp: Meta reviews your display name. SMS fallback follows OFCA rules:
- SMS sender formats
- OFCA · CSL Mobile and China Mobile HK: Alphanumeric; registered IDs carry a # prefix
- SMS sender ID registration
- OFCA · CSL Mobile and China Mobile HK: Voluntary — organisations apply to OFCA's SMS Sender Registration Scheme directly; unregistered IDs are delivered without the #
- Typical lead time: Free-form (OFCA scheme voluntary).
Consent and sending hours in Hong Kong
- Opt-in
- Verifiable opt-in required, with traffic categorised by use case at the time of registration. DLT-style template approval applies in several markets.
- Opt-out
- STOP keyword and DND-registry suppression applied automatically. Records retained per regulator requirements.
- Sending hours
- No regulator-published quiet hours; we schedule promotions for local daytime.
- Time zone used for scheduling: Asia/Hong_Kong.
Template languages for Hong Kong
Customers in Hong Kong mostly read Traditional Chinese and English.
Volume tiers
utility
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–150,000 | $0.0260 | list |
| 150,001–1,000,000 | $0.0247 | -5% |
| 1,000,001–4,000,000 | $0.0234 | -10% |
| 4,000,001–25,000,000 | $0.0221 | -15% |
| 25,000,001–50,000,000 | $0.0208 | -20% |
| 50,000,001+ | $0.0195 | -25% |
authentication
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–100,000 | $0.0260 | list |
| 100,001–300,000 | $0.0247 | -5% |
| 300,001–1,000,000 | $0.0234 | -10% |
| 1,000,001–10,000,000 | $0.0221 | -15% |
| 10,000,001–20,000,000 | $0.0208 | -20% |
| 20,000,001+ | $0.0195 | -25% |
Volume tiers at 2,000,000 utility messages
2,000,000 utility templates a month in Hong Kong: $48295.00 instead of $52000.00 at list, a blended $0.02415 per message (7% off).
| Messages in the month | Messages | Rate | Cost |
|---|---|---|---|
| 1–150,000 | 150,000 | $0.0260 | $3900.00 |
| 150,001–1,000,000 | 850,000 | $0.0247 | $20995.00 |
| 1,000,001–2,000,000 | 1,000,000 | $0.0234 | $23400.00 |
Worked example
An illustrative month for a business messaging customers in Hong Kong, at list rates before volume tiers:
| Marketing | 50,000 × $0.0732 | $3660.00 |
| Utility | 200,000 × $0.0260 | $5200.00 |
| Authentication | 100,000 × $0.0260 | $2600.00 |
| Service (1,000 free) | 29,000 × $0.0260 | $754.00 |
| Meta charges for the month | $12214.00 |
Illustrative volumes. Excludes taxes, platform fees and volume-tier discounts.
Which category drives the bill
Utility templates are the largest line in the example month in Hong Kong: 43% of the bill for 53% of the messages. Marketing costs only 2.8× utility here, so the utility volume tiers matter more than the category mix.
Hong Kong compared with nearby markets
Marketing in Hong Kong ranks 2 of 5 in this group (1 = cheapest) and is 3% above the average of the other markets. Utility and authentication are 57% above their average.
| Market | Marketing | Utility | Authentication |
|---|---|---|---|
| Hong Kong | $0.0732 | $0.0260 | $0.0260 |
| Singapore | $0.0732 | $0.0160 | $0.0160 |
| Malaysia | $0.0860 | $0.0140 | $0.0140 |
| Indonesia | $0.0411 | $0.0250 | $0.0250 |
| Rest of Asia Pacific | $0.0842 | $0.0113 | $0.0113 |
Source: Meta's official WhatsApp Business Platform rate card (USD), effective 1 October 2026, retrieved 2026-10-10. Rates are set by Meta and can change; your quote confirms the current rate.
WhatsApp pricing in Hong Kong: questions
How much does a WhatsApp message cost in Hong Kong?
From 1 October 2026, Meta charges per delivered template message to recipients in Hong Kong: $0.0732 for marketing, $0.0260 for utility and $0.0260 for authentication. Rates are in USD.
Is WhatsApp cheaper than SMS in Hong Kong?
An authentication (OTP) template in Hong Kong costs $0.0260, 43% less than the cheapest SMS: $0.0460 on SmarTone. We route SMS to 4 networks there (CSL Mobile, China Mobile HK, 3HK and SmarTone). A marketing template costs $0.0732, 1.6× that SMS rate, so promotions are where the gap is widest. SMS in Traditional Chinese is UCS-2: 70 characters per segment, so a 120-character message bills as 2 SMS; WhatsApp bills 1 message.
Which WhatsApp messages cost the most in Hong Kong?
Utility templates are the largest line in the example month in Hong Kong: 43% of the bill for 53% of the messages. Marketing costs only 2.8× utility here, so the utility volume tiers matter more than the category mix.
What do 2,000,000 utility messages a month cost in Hong Kong?
2,000,000 utility templates a month in Hong Kong: $48295.00 instead of $52000.00 at list, a blended $0.02415 per message (7% off).
Which opt-in rules apply to business messages in Hong Kong?
Verifiable opt-in required, with traffic categorised by use case at the time of registration. DLT-style template approval applies in several markets. STOP keyword and DND-registry suppression applied automatically. Records retained per regulator requirements.
How does WhatsApp pricing in Hong Kong compare with nearby markets?
Marketing in Hong Kong ranks 2 of 5 in this group (1 = cheapest) and is 3% above the average of the other markets. Utility and authentication are 57% above their average.