WhatsApp Business API pricing in Rest of Western Europe
Meta's per-message rates for recipients in Rest of Western Europe, effective 1 October 2026, with volume tiers, free-message rules and a worked monthly example. OmniChannels.ai passes Meta's rate through with zero markup.
- Marketing
- $0.0592
- Utility
- $0.0171
- Authentication
- $0.0171
- Service (after 1,000 free)
- $0.0171
Short answer
A WhatsApp marketing message to Rest of Western Europe costs $0.0592, a utility message $0.0171 and an authentication (OTP) message $0.0171 from 1 October 2026, charged by Meta per delivered message. The first 1,000 service messages per number each month are free. OmniChannels.ai charges Meta's rate with zero markup.
Rates by message category
| Category | USD per message | Per 1,000 messages | vs nearby average |
|---|---|---|---|
| Marketing | $0.0592 | $59.20 | −47% |
| Utility | $0.0171 | $17.10 | −56% |
| Authentication | $0.0171 | $17.10 | −56% |
| Service | $0.0171 | $17.10 | −56% |
This rate applies to recipients in: Austria, Belgium, Denmark, Finland, Ireland, Norway, Portugal, Sweden, Switzerland.
Free-message rules, how volume tiers are counted and Meta's price-change calendar are the same in every market: see the rules on the WhatsApp pricing hub.
SMS rates across Rest of Western Europe
5 of the 9 countries billed at this Meta rate also have a published SMS rate card with us. A WhatsApp authentication template costs $0.0171 in all of them; compare it with each country's cheapest SMS rate:
SMS in German fits 160 GSM-7 characters per segment until one character outside GSM-7, or an emoji, drops it to 70.
| Country | SMS from | vs WhatsApp OTP | Regulator · sender ID lead time |
|---|---|---|---|
| Ireland | $0.0600 | +251% | ComRegNo published time (ComReg registry) |
| Sweden | $0.0640 | +274% | PTSFree-form |
| Belgium | $0.0700 | +309% | BIPTFree-form |
| Norway | $0.0720 | +321% | NkomFree-form |
| Switzerland | $0.0840 | +391% | OFCOM-CHFree-form |
Template languages for Rest of Western Europe
Customers in Rest of Western Europe mostly read German, Portuguese, Swedish, Dutch and English. With 5 languages in common use, pick the template language from the customer's stored preference, not from the phone number's country code.
Volume tiers
utility
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–100,000 | $0.0171 | list |
| 100,001–1,000,000 | $0.0162 | -5% |
| 1,000,001–4,500,000 | $0.0154 | -10% |
| 4,500,001–40,000,000 | $0.0145 | -15% |
| 40,000,001–80,000,000 | $0.0137 | -20% |
| 80,000,001+ | $0.0128 | -25% |
authentication
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–300,000 | $0.0171 | list |
| 300,001–2,000,000 | $0.0162 | -5% |
| 2,000,001–10,000,000 | $0.0154 | -10% |
| 10,000,001–20,000,000 | $0.0145 | -15% |
| 20,000,001–40,000,000 | $0.0137 | -20% |
| 40,000,001+ | $0.0128 | -25% |
Volume tiers at 2,000,000 utility messages
2,000,000 utility templates a month in Rest of Western Europe: $31690.00 instead of $34200.00 at list, a blended $0.01585 per message (7% off).
| Messages in the month | Messages | Rate | Cost |
|---|---|---|---|
| 1–100,000 | 100,000 | $0.0171 | $1710.00 |
| 100,001–1,000,000 | 900,000 | $0.0162 | $14580.00 |
| 1,000,001–2,000,000 | 1,000,000 | $0.0154 | $15400.00 |
Worked example
An illustrative month for a business messaging customers in Rest of Western Europe, at list rates before volume tiers:
| Marketing | 50,000 × $0.0592 | $2960.00 |
| Utility | 200,000 × $0.0171 | $3420.00 |
| Authentication | 100,000 × $0.0171 | $1710.00 |
| Service (1,000 free) | 29,000 × $0.0171 | $495.90 |
| Meta charges for the month | $8585.90 |
Illustrative volumes. Excludes taxes, platform fees and volume-tier discounts.
Which category drives the bill
Utility templates are the largest line in the example month in Rest of Western Europe: 40% of the bill for 53% of the messages. Marketing costs only 3.5× utility here, so the utility volume tiers matter more than the category mix.
Rest of Western Europe compared with nearby markets
Marketing in Rest of Western Europe ranks 1 of 5 in this group (1 = cheapest) and is 47% below the average of the other markets. Utility and authentication are 56% below their average.
| Market | Marketing | Utility | Authentication |
|---|---|---|---|
| Rest of Western Europe | $0.0592 | $0.0171 | $0.0171 |
| Germany | $0.1365 | $0.0550 | $0.0550 |
| France | $0.0859 | $0.0300 | $0.0300 |
| Netherlands | $0.1597 | $0.0500 | $0.0500 |
| United Kingdom | $0.0635 | $0.0220 | $0.0220 |
Source: Meta's official WhatsApp Business Platform rate card (USD), effective 1 October 2026, retrieved 2026-10-10. Rates are set by Meta and can change; your quote confirms the current rate.
WhatsApp pricing in Rest of Western Europe: questions
How much does a WhatsApp message cost in Rest of Western Europe?
From 1 October 2026, Meta charges per delivered template message to recipients in Rest of Western Europe: $0.0592 for marketing, $0.0171 for utility and $0.0171 for authentication. Rates are in USD.
Which WhatsApp messages cost the most in Rest of Western Europe?
Utility templates are the largest line in the example month in Rest of Western Europe: 40% of the bill for 53% of the messages. Marketing costs only 3.5× utility here, so the utility volume tiers matter more than the category mix.
What do 2,000,000 utility messages a month cost in Rest of Western Europe?
2,000,000 utility templates a month in Rest of Western Europe: $31690.00 instead of $34200.00 at list, a blended $0.01585 per message (7% off).
Which languages should WhatsApp templates for Rest of Western Europe use?
Customers in Rest of Western Europe mostly read German, Portuguese, Swedish, Dutch and English. With 5 languages in common use, pick the template language from the customer's stored preference, not from the phone number's country code.
How does WhatsApp pricing in Rest of Western Europe compare with nearby markets?
Marketing in Rest of Western Europe ranks 1 of 5 in this group (1 = cheapest) and is 47% below the average of the other markets. Utility and authentication are 56% below their average.