WhatsApp Business API pricing in Chile
Meta's per-message rates for recipients in Chile, effective 1 October 2026, with volume tiers, free-message rules and a worked monthly example. OmniChannels.ai passes Meta's rate through with zero markup.
- Marketing
- $0.0889
- Utility
- $0.0200
- Authentication
- $0.0200
- Service (after 1,000 free)
- $0.0200
Short answer
A WhatsApp marketing message to Chile costs $0.0889, a utility message $0.0200 and an authentication (OTP) message $0.0200 from 1 October 2026, charged by Meta per delivered message. The first 1,000 service messages per number each month are free. OmniChannels.ai charges Meta's rate with zero markup.
Rates by message category
| Category | USD per message | Per 1,000 messages | vs nearby average |
|---|---|---|---|
| Marketing | $0.0889 | $88.90 | +32% |
| Utility | $0.0200 | $20.00 | +8% |
| Authentication | $0.0200 | $20.00 | +8% |
| Service | $0.0200 | $20.00 | +8% |
Meta also publishes a Chilean Peso (CLP) rate card; businesses billed in CLP pay those rates instead of the USD figures shown.
Free-message rules, how volume tiers are counted and Meta's price-change calendar are the same in every market: see the rules on the WhatsApp pricing hub.
WhatsApp or SMS in Chile?
An authentication (OTP) template in Chile costs $0.0200, 41% less than the cheapest SMS: $0.0340 on WOM. We route SMS to 4 networks there (Entel Chile, Movistar Chile, Claro Chile and WOM). A marketing template costs $0.0889, 2.6× that SMS rate, so promotions are where the gap is widest.
SMS in Spanish fits 160 GSM-7 characters per segment until one character outside GSM-7, or an emoji, drops it to 70.
Cost of 10,000 messages
| WhatsApp authentication | $200.00 |
| WhatsApp utility | $200.00 |
| WhatsApp marketing | $889.00 |
| SMS, list rate (Entel Chile) | $403.00 |
| SMS, list rate (Movistar Chile) | $378.00 |
| SMS, list rate (Claro Chile) | $353.00 |
| SMS, list rate (WOM) | $340.00 |
| SMS at the 5M+ volume tier | $204.00 |
Sender identity and registration in Chile
No sender ID to register for WhatsApp: Meta reviews your display name. SMS fallback follows Subtel rules:
- SMS sender formats
- Subtel · Entel Chile and Movistar Chile: Alphanumeric (where supported) or numeric long-code / short-code
- SMS sender ID registration
- Subtel · Entel Chile and Movistar Chile: Set by the operators; BroadNet confirms the current requirements during onboarding
- Typical lead time: 5-10 business days.
Consent and sending hours in Chile
- Opt-in
- Verifiable opt-in required, with consent records retained per the local data-protection law.
- Opt-out
- STOP / SAIR keyword honoured network-wide. Opt-out is one-step and applied across the operator.
- Sending hours
- No regulator-published quiet hours; we schedule promotions for local daytime.
- Time zone used for scheduling: America/Santiago.
Template languages for Chile
Customers in Chile mostly read Spanish.
Volume tiers
utility
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–100,000 | $0.0200 | list |
| 100,001–1,000,000 | $0.0190 | -5% |
| 1,000,001–4,500,000 | $0.0180 | -10% |
| 4,500,001–15,000,000 | $0.0170 | -15% |
| 15,000,001–30,000,000 | $0.0160 | -20% |
| 30,000,001+ | $0.0150 | -25% |
authentication
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–120,000 | $0.0200 | list |
| 120,001–400,000 | $0.0190 | -5% |
| 400,001–1,000,000 | $0.0180 | -10% |
| 1,000,001–5,000,000 | $0.0170 | -15% |
| 5,000,001–10,000,000 | $0.0160 | -20% |
| 10,000,001+ | $0.0150 | -25% |
Volume tiers at 2,000,000 utility messages
2,000,000 utility templates a month in Chile: $37100.00 instead of $40000.00 at list, a blended $0.01855 per message (7% off).
| Messages in the month | Messages | Rate | Cost |
|---|---|---|---|
| 1–100,000 | 100,000 | $0.0200 | $2000.00 |
| 100,001–1,000,000 | 900,000 | $0.0190 | $17100.00 |
| 1,000,001–2,000,000 | 1,000,000 | $0.0180 | $18000.00 |
Worked example
An illustrative month for a business messaging customers in Chile, at list rates before volume tiers:
| Marketing | 50,000 × $0.0889 | $4445.00 |
| Utility | 200,000 × $0.0200 | $4000.00 |
| Authentication | 100,000 × $0.0200 | $2000.00 |
| Service (1,000 free) | 29,000 × $0.0200 | $580.00 |
| Meta charges for the month | $11025.00 |
Illustrative volumes. Excludes taxes, platform fees and volume-tier discounts.
Which category drives the bill
In the example month, marketing is 40% of the bill in Chile but only 13% of the messages: one marketing template costs as much as 4.4 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.
Chile compared with nearby markets
Marketing in Chile ranks 5 of 5 in this group (1 = cheapest) and is 32% above the average of the other markets. Utility and authentication are 8% above their average.
| Market | Marketing | Utility | Authentication |
|---|---|---|---|
| Chile | $0.0889 | $0.0200 | $0.0200 |
| Argentina | $0.0618 | $0.0260 | $0.0260 |
| Peru | $0.0703 | $0.0300 | $0.0300 |
| Brazil | $0.0625 | $0.0068 | $0.0068 |
| Rest of Latin America | $0.0740 | $0.0113 | $0.0113 |
Source: Meta's official WhatsApp Business Platform rate card (USD), effective 1 October 2026, retrieved 2026-10-10. Rates are set by Meta and can change; your quote confirms the current rate.
WhatsApp pricing in Chile: questions
How much does a WhatsApp message cost in Chile?
From 1 October 2026, Meta charges per delivered template message to recipients in Chile: $0.0889 for marketing, $0.0200 for utility and $0.0200 for authentication. Rates are in USD.
Is WhatsApp cheaper than SMS in Chile?
An authentication (OTP) template in Chile costs $0.0200, 41% less than the cheapest SMS: $0.0340 on WOM. We route SMS to 4 networks there (Entel Chile, Movistar Chile, Claro Chile and WOM). A marketing template costs $0.0889, 2.6× that SMS rate, so promotions are where the gap is widest. SMS in Spanish fits 160 GSM-7 characters per segment until one character outside GSM-7, or an emoji, drops it to 70.
Which WhatsApp messages cost the most in Chile?
In the example month, marketing is 40% of the bill in Chile but only 13% of the messages: one marketing template costs as much as 4.4 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.
What do 2,000,000 utility messages a month cost in Chile?
2,000,000 utility templates a month in Chile: $37100.00 instead of $40000.00 at list, a blended $0.01855 per message (7% off).
Which opt-in rules apply to business messages in Chile?
Verifiable opt-in required, with consent records retained per the local data-protection law. STOP / SAIR keyword honoured network-wide. Opt-out is one-step and applied across the operator.
How does WhatsApp pricing in Chile compare with nearby markets?
Marketing in Chile ranks 5 of 5 in this group (1 = cheapest) and is 32% above the average of the other markets. Utility and authentication are 8% above their average.