WhatsApp Business API pricing in Rest of Latin America
Meta's per-message rates for recipients in Rest of Latin America, effective 1 October 2026, with volume tiers, free-message rules and a worked monthly example. OmniChannels.ai passes Meta's rate through with zero markup.
- Marketing
- $0.0740
- Utility
- $0.0113
- Authentication
- $0.0113
- Service (after 1,000 free)
- $0.0113
Short answer
A WhatsApp marketing message to Rest of Latin America costs $0.0740, a utility message $0.0113 and an authentication (OTP) message $0.0113 from 1 October 2026, charged by Meta per delivered message. The first 1,000 service messages per number each month are free. OmniChannels.ai charges Meta's rate with zero markup.
Rates by message category
| Category | USD per message | Per 1,000 messages | vs nearby average |
|---|---|---|---|
| Marketing | $0.0740 | $74.00 | +60% |
| Utility | $0.0113 | $11.30 | −2% |
| Authentication | $0.0113 | $11.30 | −2% |
| Service | $0.0113 | $11.30 | −2% |
This rate applies to recipients in: Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Puerto Rico, Uruguay, Venezuela.
Free-message rules, how volume tiers are counted and Meta's price-change calendar are the same in every market: see the rules on the WhatsApp pricing hub.
SMS rates across Rest of Latin America
3 of the 15 countries billed at this Meta rate also have a published SMS rate card with us. A WhatsApp authentication template costs $0.0113 in all of them; compare it with each country's cheapest SMS rate:
SMS in Spanish fits 160 GSM-7 characters per segment until one character outside GSM-7, or an emoji, drops it to 70.
Template languages for Rest of Latin America
Customers in Rest of Latin America mostly read Spanish, English and Haitian Creole. With 3 languages in common use, pick the template language from the customer's stored preference, not from the phone number's country code.
Volume tiers
utility
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–100,000 | $0.0113 | list |
| 100,001–1,000,000 | $0.0107 | -5% |
| 1,000,001–4,500,000 | $0.0102 | -10% |
| 4,500,001–15,000,000 | $0.0096 | -15% |
| 15,000,001–30,000,000 | $0.0090 | -20% |
| 30,000,001+ | $0.0085 | -25% |
authentication
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–120,000 | $0.0113 | list |
| 120,001–400,000 | $0.0107 | -5% |
| 400,001–1,000,000 | $0.0102 | -10% |
| 1,000,001–5,000,000 | $0.0096 | -15% |
| 5,000,001–10,000,000 | $0.0090 | -20% |
| 10,000,001+ | $0.0085 | -25% |
Volume tiers at 2,000,000 utility messages
2,000,000 utility templates a month in Rest of Latin America: $20960.00 instead of $22600.00 at list, a blended $0.01048 per message (7% off).
| Messages in the month | Messages | Rate | Cost |
|---|---|---|---|
| 1–100,000 | 100,000 | $0.0113 | $1130.00 |
| 100,001–1,000,000 | 900,000 | $0.0107 | $9630.00 |
| 1,000,001–2,000,000 | 1,000,000 | $0.0102 | $10200.00 |
Worked example
An illustrative month for a business messaging customers in Rest of Latin America, at list rates before volume tiers:
| Marketing | 50,000 × $0.0740 | $3700.00 |
| Utility | 200,000 × $0.0113 | $2260.00 |
| Authentication | 100,000 × $0.0113 | $1130.00 |
| Service (1,000 free) | 29,000 × $0.0113 | $327.70 |
| Meta charges for the month | $7417.70 |
Illustrative volumes. Excludes taxes, platform fees and volume-tier discounts.
Which category drives the bill
In the example month, marketing is 50% of the bill in Rest of Latin America but only 13% of the messages: one marketing template costs as much as 6.5 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.
Rest of Latin America compared with nearby markets
Marketing in Rest of Latin America ranks 5 of 5 in this group (1 = cheapest) and is 60% above the average of the other markets. Utility and authentication are 2% below their average.
Source: Meta's official WhatsApp Business Platform rate card (USD), effective 1 October 2026, retrieved 2026-10-10. Rates are set by Meta and can change; your quote confirms the current rate.
WhatsApp pricing in Rest of Latin America: questions
How much does a WhatsApp message cost in Rest of Latin America?
From 1 October 2026, Meta charges per delivered template message to recipients in Rest of Latin America: $0.0740 for marketing, $0.0113 for utility and $0.0113 for authentication. Rates are in USD.
Which WhatsApp messages cost the most in Rest of Latin America?
In the example month, marketing is 50% of the bill in Rest of Latin America but only 13% of the messages: one marketing template costs as much as 6.5 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.
What do 2,000,000 utility messages a month cost in Rest of Latin America?
2,000,000 utility templates a month in Rest of Latin America: $20960.00 instead of $22600.00 at list, a blended $0.01048 per message (7% off).
Which languages should WhatsApp templates for Rest of Latin America use?
Customers in Rest of Latin America mostly read Spanish, English and Haitian Creole. With 3 languages in common use, pick the template language from the customer's stored preference, not from the phone number's country code.
How does WhatsApp pricing in Rest of Latin America compare with nearby markets?
Marketing in Rest of Latin America ranks 5 of 5 in this group (1 = cheapest) and is 60% above the average of the other markets. Utility and authentication are 2% below their average.