WhatsApp Business API pricing in Rest of Central & Eastern Europe
Meta's per-message rates for recipients in Rest of Central & Eastern Europe, effective 1 October 2026, with volume tiers, free-message rules and a worked monthly example. OmniChannels.ai passes Meta's rate through with zero markup.
- Marketing
- $0.0860
- Utility
- $0.0212
- Authentication
- $0.0212
- Service (after 1,000 free)
- $0.0212
Short answer
A WhatsApp marketing message to Rest of Central & Eastern Europe costs $0.0860, a utility message $0.0212 and an authentication (OTP) message $0.0212 from 1 October 2026, charged by Meta per delivered message. The first 1,000 service messages per number each month are free. OmniChannels.ai charges Meta's rate with zero markup.
Rates by message category
| Category | USD per message | Per 1,000 messages | vs nearby average |
|---|---|---|---|
| Marketing | $0.0860 | $86.00 | +17% |
| Utility | $0.0212 | $21.20 | −20% |
| Authentication | $0.0212 | $21.20 | −20% |
| Service | $0.0212 | $21.20 | −20% |
This rate applies to recipients in: Albania, Armenia, Azerbaijan, Belarus, Bulgaria, Croatia, Czech Republic, Georgia, Greece, Latvia, Lithuania, Moldova, North Macedonia, Serbia, Slovakia, Slovenia.
Free-message rules, how volume tiers are counted and Meta's price-change calendar are the same in every market: see the rules on the WhatsApp pricing hub.
WhatsApp or SMS in Rest of Central & Eastern Europe?
We do not publish an SMS rate card for Rest of Central & Eastern Europe. If you need SMS fallback alongside WhatsApp there, ask us for a quote.
SMS in Greek is UCS-2: 70 characters per segment, so a 120-character message bills as 2 SMS; WhatsApp bills 1 message.
Template languages for Rest of Central & Eastern Europe
Customers in Rest of Central & Eastern Europe mostly read Greek, Czech, Bulgarian, Serbian and Croatian. With 5 languages in common use, pick the template language from the customer's stored preference, not from the phone number's country code.
Volume tiers
utility
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–100,000 | $0.0212 | list |
| 100,001–1,000,000 | $0.0201 | -5% |
| 1,000,001–4,500,000 | $0.0190 | -10% |
| 4,500,001–40,000,000 | $0.0180 | -15% |
| 40,000,001–80,000,000 | $0.0169 | -20% |
| 80,000,001+ | $0.0159 | -25% |
authentication
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–300,000 | $0.0212 | list |
| 300,001–2,000,000 | $0.0201 | -5% |
| 2,000,001–10,000,000 | $0.0190 | -10% |
| 10,000,001–20,000,000 | $0.0180 | -15% |
| 20,000,001–40,000,000 | $0.0169 | -20% |
| 40,000,001+ | $0.0159 | -25% |
Volume tiers at 2,000,000 utility messages
2,000,000 utility templates a month in Rest of Central & Eastern Europe: $39210.00 instead of $42400.00 at list, a blended $0.01961 per message (8% off).
| Messages in the month | Messages | Rate | Cost |
|---|---|---|---|
| 1–100,000 | 100,000 | $0.0212 | $2120.00 |
| 100,001–1,000,000 | 900,000 | $0.0201 | $18090.00 |
| 1,000,001–2,000,000 | 1,000,000 | $0.0190 | $19000.00 |
Worked example
An illustrative month for a business messaging customers in Rest of Central & Eastern Europe, at list rates before volume tiers:
| Marketing | 50,000 × $0.0860 | $4300.00 |
| Utility | 200,000 × $0.0212 | $4240.00 |
| Authentication | 100,000 × $0.0212 | $2120.00 |
| Service (1,000 free) | 29,000 × $0.0212 | $614.80 |
| Meta charges for the month | $11274.80 |
Illustrative volumes. Excludes taxes, platform fees and volume-tier discounts.
Which category drives the bill
In the example month, marketing is 38% of the bill in Rest of Central & Eastern Europe but only 13% of the messages: one marketing template costs as much as 4.1 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.
Rest of Central & Eastern Europe compared with nearby markets
Marketing in Rest of Central & Eastern Europe ranks 2 of 5 in this group (1 = cheapest) and is 17% above the average of the other markets. Utility and authentication are 20% below their average.
Source: Meta's official WhatsApp Business Platform rate card (USD), effective 1 October 2026, retrieved 2026-10-10. Rates are set by Meta and can change; your quote confirms the current rate.
WhatsApp pricing in Rest of Central & Eastern Europe: questions
How much does a WhatsApp message cost in Rest of Central & Eastern Europe?
From 1 October 2026, Meta charges per delivered template message to recipients in Rest of Central & Eastern Europe: $0.0860 for marketing, $0.0212 for utility and $0.0212 for authentication. Rates are in USD.
Which WhatsApp messages cost the most in Rest of Central & Eastern Europe?
In the example month, marketing is 38% of the bill in Rest of Central & Eastern Europe but only 13% of the messages: one marketing template costs as much as 4.1 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.
What do 2,000,000 utility messages a month cost in Rest of Central & Eastern Europe?
2,000,000 utility templates a month in Rest of Central & Eastern Europe: $39210.00 instead of $42400.00 at list, a blended $0.01961 per message (8% off).
Which languages should WhatsApp templates for Rest of Central & Eastern Europe use?
Customers in Rest of Central & Eastern Europe mostly read Greek, Czech, Bulgarian, Serbian and Croatian. With 5 languages in common use, pick the template language from the customer's stored preference, not from the phone number's country code.
How does WhatsApp pricing in Rest of Central & Eastern Europe compare with nearby markets?
Marketing in Rest of Central & Eastern Europe ranks 2 of 5 in this group (1 = cheapest) and is 17% above the average of the other markets. Utility and authentication are 20% below their average.