WhatsApp Business API pricing in Hungary
Meta's per-message rates for recipients in Hungary, effective 1 October 2026, with volume tiers, free-message rules and a worked monthly example. OmniChannels.ai passes Meta's rate through with zero markup.
- Marketing
- $0.0860
- Utility
- $0.0350
- Authentication
- $0.0350
- Service (after 1,000 free)
- $0.0350
Short answer
A WhatsApp marketing message to Hungary costs $0.0860, a utility message $0.0350 and an authentication (OTP) message $0.0350 from 1 October 2026, charged by Meta per delivered message. The first 1,000 service messages per number each month are free. OmniChannels.ai charges Meta's rate with zero markup.
Rates by message category
| Category | USD per message | Per 1,000 messages | vs nearby average |
|---|---|---|---|
| Marketing | $0.0860 | $86.00 | +17% |
| Utility | $0.0350 | $35.00 | +52% |
| Authentication | $0.0350 | $35.00 | +52% |
| Service | $0.0350 | $35.00 | +52% |
Free-message rules, how volume tiers are counted and Meta's price-change calendar are the same in every market: see the rules on the WhatsApp pricing hub.
WhatsApp or SMS in Hungary?
We do not publish an SMS rate card for Hungary. If you need SMS fallback alongside WhatsApp there, ask us for a quote.
SMS in Hungarian fits 160 GSM-7 characters per segment until one character outside GSM-7, or an emoji, drops it to 70.
Template languages for Hungary
Customers in Hungary mostly read Hungarian.
Volume tiers
utility
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–100,000 | $0.0350 | list |
| 100,001–1,000,000 | $0.0333 | -5% |
| 1,000,001–4,500,000 | $0.0315 | -10% |
| 4,500,001–40,000,000 | $0.0298 | -15% |
| 40,000,001–80,000,000 | $0.0280 | -20% |
| 80,000,001+ | $0.0263 | -25% |
authentication
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–300,000 | $0.0350 | list |
| 300,001–2,000,000 | $0.0333 | -5% |
| 2,000,001–10,000,000 | $0.0315 | -10% |
| 10,000,001–20,000,000 | $0.0298 | -15% |
| 20,000,001–40,000,000 | $0.0280 | -20% |
| 40,000,001+ | $0.0263 | -25% |
Volume tiers at 2,000,000 utility messages
2,000,000 utility templates a month in Hungary: $64970.00 instead of $70000.00 at list, a blended $0.03249 per message (7% off).
| Messages in the month | Messages | Rate | Cost |
|---|---|---|---|
| 1–100,000 | 100,000 | $0.0350 | $3500.00 |
| 100,001–1,000,000 | 900,000 | $0.0333 | $29970.00 |
| 1,000,001–2,000,000 | 1,000,000 | $0.0315 | $31500.00 |
Worked example
An illustrative month for a business messaging customers in Hungary, at list rates before volume tiers:
| Marketing | 50,000 × $0.0860 | $4300.00 |
| Utility | 200,000 × $0.0350 | $7000.00 |
| Authentication | 100,000 × $0.0350 | $3500.00 |
| Service (1,000 free) | 29,000 × $0.0350 | $1015.00 |
| Meta charges for the month | $15815.00 |
Illustrative volumes. Excludes taxes, platform fees and volume-tier discounts.
Which category drives the bill
Utility templates are the largest line in the example month in Hungary: 44% of the bill for 53% of the messages. Marketing costs only 2.5× utility here, so the utility volume tiers matter more than the category mix.
Hungary compared with nearby markets
Marketing in Hungary ranks 2 of 5 in this group (1 = cheapest) and is 17% above the average of the other markets. Utility and authentication are 52% above their average.
| Market | Marketing | Utility | Authentication |
|---|---|---|---|
| Hungary | $0.0860 | $0.0350 | $0.0350 |
| Romania | $0.0860 | $0.0290 | $0.0290 |
| Poland | $0.0366 | $0.0122 | $0.0122 |
| Ukraine | $0.0860 | $0.0298 | $0.0298 |
| Rest of Central & Eastern Europe | $0.0860 | $0.0212 | $0.0212 |
Source: Meta's official WhatsApp Business Platform rate card (USD), effective 1 October 2026, retrieved 2026-10-10. Rates are set by Meta and can change; your quote confirms the current rate.
WhatsApp pricing in Hungary: questions
How much does a WhatsApp message cost in Hungary?
From 1 October 2026, Meta charges per delivered template message to recipients in Hungary: $0.0860 for marketing, $0.0350 for utility and $0.0350 for authentication. Rates are in USD.
Which WhatsApp messages cost the most in Hungary?
Utility templates are the largest line in the example month in Hungary: 44% of the bill for 53% of the messages. Marketing costs only 2.5× utility here, so the utility volume tiers matter more than the category mix.
What do 2,000,000 utility messages a month cost in Hungary?
2,000,000 utility templates a month in Hungary: $64970.00 instead of $70000.00 at list, a blended $0.03249 per message (7% off).
Which languages should WhatsApp templates for Hungary use?
Customers in Hungary mostly read Hungarian.
How does WhatsApp pricing in Hungary compare with nearby markets?
Marketing in Hungary ranks 2 of 5 in this group (1 = cheapest) and is 17% above the average of the other markets. Utility and authentication are 52% above their average.