WhatsApp Business API pricing in other countries
Meta's per-message rates for recipients in other countries, effective 1 October 2026, with volume tiers, free-message rules and a worked monthly example. OmniChannels.ai passes Meta's rate through with zero markup.
- Marketing
- $0.0604
- Utility
- $0.0077
- Authentication
- $0.0077
- Service (after 1,000 free)
- $0.0077
Short answer
A WhatsApp marketing message to other countries costs $0.0604, a utility message $0.0077 and an authentication (OTP) message $0.0077 from 1 October 2026, charged by Meta per delivered message. The first 1,000 service messages per number each month are free. OmniChannels.ai charges Meta's rate with zero markup.
Rates by message category
| Category | USD per message | Per 1,000 messages | vs nearby average |
|---|---|---|---|
| Marketing | $0.0604 | $60.40 | +17% |
| Utility | $0.0077 | $7.70 | +3% |
| Authentication | $0.0077 | $7.70 | +3% |
| Service | $0.0077 | $7.70 | +3% |
Every country/calling code not listed under a named market or "Rest of" region (per Meta country-calling-code table).
Free-message rules, how volume tiers are counted and Meta's price-change calendar are the same in every market: see the rules on the WhatsApp pricing hub.
WhatsApp or SMS in other countries?
We do not publish an SMS rate card for other countries. If you need SMS fallback alongside WhatsApp there, ask us for a quote.
Volume tiers
utility
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–80,000 | $0.0077 | list |
| 80,001–750,000 | $0.0073 | -5% |
| 750,001–2,250,000 | $0.0069 | -10% |
| 2,250,001–3,000,000 | $0.0065 | -15% |
| 3,000,001–6,000,000 | $0.0062 | -20% |
| 6,000,001+ | $0.0058 | -25% |
authentication
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–100,000 | $0.0077 | list |
| 100,001–500,000 | $0.0073 | -5% |
| 500,001–2,000,000 | $0.0069 | -10% |
| 2,000,001–5,000,000 | $0.0065 | -15% |
| 5,000,001–10,000,000 | $0.0062 | -20% |
| 10,000,001+ | $0.0058 | -25% |
Volume tiers at 1,500,000 utility messages
1,500,000 utility templates a month in other countries: $10682.00 instead of $11550.00 at list, a blended $0.00712 per message (8% off).
| Messages in the month | Messages | Rate | Cost |
|---|---|---|---|
| 1–80,000 | 80,000 | $0.0077 | $616.00 |
| 80,001–750,000 | 670,000 | $0.0073 | $4891.00 |
| 750,001–1,500,000 | 750,000 | $0.0069 | $5175.00 |
Worked example
An illustrative month for a business messaging customers in other countries, at list rates before volume tiers:
| Marketing | 50,000 × $0.0604 | $3020.00 |
| Utility | 200,000 × $0.0077 | $1540.00 |
| Authentication | 100,000 × $0.0077 | $770.00 |
| Service (1,000 free) | 29,000 × $0.0077 | $223.30 |
| Meta charges for the month | $5553.30 |
Illustrative volumes. Excludes taxes, platform fees and volume-tier discounts.
Which category drives the bill
In the example month, marketing is 54% of the bill in other countries but only 13% of the messages: one marketing template costs as much as 7.8 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.
other countries compared with nearby markets
Marketing in other countries ranks 3 of 5 in this group (1 = cheapest) and is 17% above the average of the other markets. Utility and authentication are 3% above their average.
| Market | Marketing | Utility | Authentication |
|---|---|---|---|
| Other countries | $0.0604 | $0.0077 | $0.0077 |
| North America | $0.0250 | $0.0034 | $0.0034 |
| Rest of Africa | $0.0225 | $0.0040 | $0.0040 |
| Rest of Asia Pacific | $0.0842 | $0.0113 | $0.0113 |
| Rest of Latin America | $0.0740 | $0.0113 | $0.0113 |
Source: Meta's official WhatsApp Business Platform rate card (USD), effective 1 October 2026, retrieved 2026-10-10. Rates are set by Meta and can change; your quote confirms the current rate.
WhatsApp pricing in other countries: questions
How much does a WhatsApp message cost in other countries?
From 1 October 2026, Meta charges per delivered template message to recipients in other countries: $0.0604 for marketing, $0.0077 for utility and $0.0077 for authentication. Rates are in USD.
Which WhatsApp messages cost the most in other countries?
In the example month, marketing is 54% of the bill in other countries but only 13% of the messages: one marketing template costs as much as 7.8 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.
What do 1,500,000 utility messages a month cost in other countries?
1,500,000 utility templates a month in other countries: $10682.00 instead of $11550.00 at list, a blended $0.00712 per message (8% off).
How does WhatsApp pricing in other countries compare with nearby markets?
Marketing in other countries ranks 3 of 5 in this group (1 = cheapest) and is 17% above the average of the other markets. Utility and authentication are 3% above their average.