WhatsApp Business API pricing in Nepal
Meta's per-message rates for recipients in Nepal, effective 1 October 2026, with volume tiers, free-message rules and a worked monthly example. OmniChannels.ai passes Meta's rate through with zero markup.
- Marketing
- $0.0732
- Utility
- $0.0034
- Authentication
- $0.0034
- Service (after 1,000 free)
- $0.0034
Short answer
A WhatsApp marketing message to Nepal costs $0.0732, a utility message $0.0034 and an authentication (OTP) message $0.0034 from 1 October 2026, charged by Meta per delivered message. The first 1,000 service messages per number each month are free. OmniChannels.ai charges Meta's rate with zero markup.
Rates by message category
| Category | USD per message | Per 1,000 messages | vs nearby average |
|---|---|---|---|
| Marketing | $0.0732 | $73.20 | +42% |
| Utility | $0.0034 | $3.40 | −38% |
| Authentication | $0.0034 | $3.40 | −38% |
| Authentication-international | $0.1120 | $112.00 | — |
| Service | $0.0034 | $3.40 | −38% |
Free-message rules, how volume tiers are counted and Meta's price-change calendar are the same in every market: see the rules on the WhatsApp pricing hub.
WhatsApp or SMS in Nepal?
An authentication (OTP) template in Nepal costs $0.0034, 91% less than the cheapest SMS: $0.0360 on Ncell. We route SMS to 2 networks there (Nepal Telecom and Ncell). A marketing template costs $0.0732, 2× that SMS rate, so promotions are where the gap is widest.
SMS in Nepali is UCS-2: 70 characters per segment, so a 120-character message bills as 2 SMS; WhatsApp bills 1 message.
Cost of 10,000 messages
| WhatsApp authentication | $34.00 |
| WhatsApp utility | $34.00 |
| WhatsApp marketing | $732.00 |
| SMS, list rate (Nepal Telecom) | $383.00 |
| SMS, list rate (Ncell) | $360.00 |
| SMS at the 5M+ volume tier | $216.00 |
| 120-character SMS in Nepali (2 segments) | $720.00 |
Sender identity and registration in Nepal
No sender ID to register for WhatsApp: Meta reviews your display name. SMS fallback follows NTA rules:
- SMS sender formats
- NTA · Nepal Telecom and Ncell: Alphanumeric (local script supported), up to 11 chars
- SMS sender ID registration
- NTA · Nepal Telecom and Ncell: Set by the operators; BroadNet confirms the current requirements during onboarding
- Typical lead time: 7-14 business days.
Consent and sending hours in Nepal
- Opt-in
- Verifiable opt-in required, with traffic categorised by use case at the time of registration. DLT-style template approval applies in several markets.
- Opt-out
- STOP keyword and DND-registry suppression applied automatically. Records retained per regulator requirements.
- Sending hours
- No regulator-published quiet hours; we schedule promotions for local daytime.
- Time zone used for scheduling: Asia/Kathmandu.
Template languages for Nepal
Customers in Nepal mostly read Nepali and English.
Volume tiers
utility
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–150,000 | $0.0034 | list |
| 150,001–1,000,000 | $0.0032 | -5% |
| 1,000,001–4,000,000 | $0.0031 | -10% |
| 4,000,001–25,000,000 | $0.0029 | -15% |
| 25,000,001–50,000,000 | $0.0027 | -20% |
| 50,000,001+ | $0.0026 | -25% |
authentication
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–100,000 | $0.0034 | list |
| 100,001–300,000 | $0.0032 | -5% |
| 300,001–1,000,000 | $0.0031 | -10% |
| 1,000,001–10,000,000 | $0.0029 | -15% |
| 10,000,001–20,000,000 | $0.0027 | -20% |
| 20,000,001+ | $0.0026 | -25% |
authentication international
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–100,000 | $0.1120 | list |
| 100,001–300,000 | $0.1064 | -5% |
| 300,001–1,000,000 | $0.1008 | -10% |
| 1,000,001–10,000,000 | $0.0952 | -15% |
| 10,000,001–20,000,000 | $0.0896 | -20% |
| 20,000,001+ | $0.0840 | -25% |
Volume tiers at 2,000,000 utility messages
2,000,000 utility templates a month in Nepal: $6330.00 instead of $6800.00 at list, a blended $0.00316 per message (7% off).
| Messages in the month | Messages | Rate | Cost |
|---|---|---|---|
| 1–150,000 | 150,000 | $0.0034 | $510.00 |
| 150,001–1,000,000 | 850,000 | $0.0032 | $2720.00 |
| 1,000,001–2,000,000 | 1,000,000 | $0.0031 | $3100.00 |
Worked example
An illustrative month for a business messaging customers in Nepal, at list rates before volume tiers:
| Marketing | 50,000 × $0.0732 | $3660.00 |
| Utility | 200,000 × $0.0034 | $680.00 |
| Authentication | 100,000 × $0.0034 | $340.00 |
| Service (1,000 free) | 29,000 × $0.0034 | $98.60 |
| Meta charges for the month | $4778.60 |
Illustrative volumes. Excludes taxes, platform fees and volume-tier discounts.
Which category drives the bill
In the example month, marketing is 77% of the bill in Nepal but only 13% of the messages: one marketing template costs as much as 21.5 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.
Nepal compared with nearby markets
Marketing in Nepal ranks 3 of 5 in this group (1 = cheapest) and is 42% above the average of the other markets. Utility and authentication are 38% below their average.
| Market | Marketing | Utility | Authentication |
|---|---|---|---|
| Nepal | $0.0732 | $0.0034 | $0.0034 |
| India | $0.0118 | $0.0014 | $0.0014 |
| Bangladesh | $0.0732 | $0.0037 | $0.0037 |
| Sri Lanka | $0.0732 | $0.0020 | $0.0020 |
| Pakistan | $0.0473 | $0.0150 | $0.0150 |
Source: Meta's official WhatsApp Business Platform rate card (USD), effective 1 October 2026, retrieved 2026-10-10. Rates are set by Meta and can change; your quote confirms the current rate.
WhatsApp pricing in Nepal: questions
How much does a WhatsApp message cost in Nepal?
From 1 October 2026, Meta charges per delivered template message to recipients in Nepal: $0.0732 for marketing, $0.0034 for utility and $0.0034 for authentication, and $0.1120 for authentication-international. Rates are in USD.
Is WhatsApp cheaper than SMS in Nepal?
An authentication (OTP) template in Nepal costs $0.0034, 91% less than the cheapest SMS: $0.0360 on Ncell. We route SMS to 2 networks there (Nepal Telecom and Ncell). A marketing template costs $0.0732, 2× that SMS rate, so promotions are where the gap is widest. SMS in Nepali is UCS-2: 70 characters per segment, so a 120-character message bills as 2 SMS; WhatsApp bills 1 message.
Which WhatsApp messages cost the most in Nepal?
In the example month, marketing is 77% of the bill in Nepal but only 13% of the messages: one marketing template costs as much as 21.5 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.
What do 2,000,000 utility messages a month cost in Nepal?
2,000,000 utility templates a month in Nepal: $6330.00 instead of $6800.00 at list, a blended $0.00316 per message (7% off).
What is the authentication-international rate in Nepal?
$0.1120 per message, 32.9× the domestic authentication rate of $0.0034. Meta charges it only when an eligible business sends authentication templates to users in Nepal from outside its primary business location.
Which opt-in rules apply to business messages in Nepal?
Verifiable opt-in required, with traffic categorised by use case at the time of registration. DLT-style template approval applies in several markets. STOP keyword and DND-registry suppression applied automatically. Records retained per regulator requirements.