WhatsApp Business API pricing in Bangladesh
Meta's per-message rates for recipients in Bangladesh, effective 1 October 2026, with volume tiers, free-message rules and a worked monthly example. OmniChannels.ai passes Meta's rate through with zero markup.
- Marketing
- $0.0732
- Utility
- $0.0037
- Authentication
- $0.0037
- Service (after 1,000 free)
- $0.0037
Short answer
A WhatsApp marketing message to Bangladesh costs $0.0732, a utility message $0.0037 and an authentication (OTP) message $0.0037 from 1 October 2026, charged by Meta per delivered message. The first 1,000 service messages per number each month are free. OmniChannels.ai charges Meta's rate with zero markup.
Rates by message category
| Category | USD per message | Per 1,000 messages | vs nearby average |
|---|---|---|---|
| Marketing | $0.0732 | $73.20 | +42% |
| Utility | $0.0037 | $3.70 | −32% |
| Authentication | $0.0037 | $3.70 | −32% |
| Authentication-international | $0.0960 | $96.00 | — |
| Service | $0.0037 | $3.70 | −32% |
Free-message rules, how volume tiers are counted and Meta's price-change calendar are the same in every market: see the rules on the WhatsApp pricing hub.
WhatsApp or SMS in Bangladesh?
SMS in Bangladesh starts at $0.0027 on Grameenphone, 27% below WhatsApp's authentication rate of $0.0037. We route SMS to 4 networks there (Grameenphone, Robi Axiata, Banglalink and Teletalk), so SMS stays the cheaper OTP channel unless WhatsApp's higher conversion matters more. A marketing template costs $0.0732, 27.1× that SMS rate, so promotions are where the gap is widest.
SMS in Bangla is UCS-2: 70 characters per segment, so a 120-character message bills as 2 SMS; WhatsApp bills 1 message.
Cost of 10,000 messages
| WhatsApp authentication | $37.00 |
| WhatsApp utility | $37.00 |
| WhatsApp marketing | $732.00 |
| SMS, list rate (Grameenphone) | $27.00 |
| SMS, list rate (Robi Axiata) | $29.00 |
| SMS, list rate (Banglalink) | $30.00 |
| SMS, list rate (Teletalk) | $30.00 |
| SMS at the 5M+ volume tier | $16.20 |
| 120-character SMS in Bangla (2 segments) | $54.00 |
Sender identity and registration in Bangladesh
No sender ID to register for WhatsApp: Meta reviews your display name. SMS fallback follows BTRC rules:
- SMS sender formats
- BTRC · Grameenphone and Robi Axiata: Alphanumeric (local script supported), up to 11 chars
- SMS sender ID registration
- BTRC · Grameenphone and Robi Axiata: Set by the operators; BroadNet confirms the current requirements during onboarding
- Typical lead time: 5-10 business days.
Consent and sending hours in Bangladesh
- Opt-in
- Verifiable opt-in required, with traffic categorised by use case at the time of registration. DLT-style template approval applies in several markets.
- Opt-out
- STOP keyword and DND-registry suppression applied automatically. Records retained per regulator requirements.
- Sending hours
- No regulator-published quiet hours; we schedule promotions for local daytime.
- The weekend in Bangladesh is Friday and Saturday: schedule promotional sends and agent cover around it.
- Time zone used for scheduling: Asia/Dhaka.
Template languages for Bangladesh
Customers in Bangladesh mostly read Bangla and English.
Volume tiers
utility
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–150,000 | $0.0037 | list |
| 150,001–1,000,000 | $0.0035 | -5% |
| 1,000,001–4,000,000 | $0.0033 | -10% |
| 4,000,001–25,000,000 | $0.0031 | -15% |
| 25,000,001–50,000,000 | $0.0030 | -20% |
| 50,000,001+ | $0.0028 | -25% |
authentication
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–100,000 | $0.0037 | list |
| 100,001–300,000 | $0.0035 | -5% |
| 300,001–1,000,000 | $0.0033 | -10% |
| 1,000,001–10,000,000 | $0.0031 | -15% |
| 10,000,001–20,000,000 | $0.0030 | -20% |
| 20,000,001+ | $0.0028 | -25% |
authentication international
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–100,000 | $0.0960 | list |
| 100,001–300,000 | $0.0912 | -5% |
| 300,001–1,000,000 | $0.0864 | -10% |
| 1,000,001–10,000,000 | $0.0816 | -15% |
| 10,000,001–20,000,000 | $0.0768 | -20% |
| 20,000,001+ | $0.0720 | -25% |
Volume tiers at 2,000,000 utility messages
2,000,000 utility templates a month in Bangladesh: $6830.00 instead of $7400.00 at list, a blended $0.00342 per message (8% off).
| Messages in the month | Messages | Rate | Cost |
|---|---|---|---|
| 1–150,000 | 150,000 | $0.0037 | $555.00 |
| 150,001–1,000,000 | 850,000 | $0.0035 | $2975.00 |
| 1,000,001–2,000,000 | 1,000,000 | $0.0033 | $3300.00 |
Worked example
An illustrative month for a business messaging customers in Bangladesh, at list rates before volume tiers:
| Marketing | 50,000 × $0.0732 | $3660.00 |
| Utility | 200,000 × $0.0037 | $740.00 |
| Authentication | 100,000 × $0.0037 | $370.00 |
| Service (1,000 free) | 29,000 × $0.0037 | $107.30 |
| Meta charges for the month | $4877.30 |
Illustrative volumes. Excludes taxes, platform fees and volume-tier discounts.
Which category drives the bill
In the example month, marketing is 75% of the bill in Bangladesh but only 13% of the messages: one marketing template costs as much as 19.8 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.
Bangladesh compared with nearby markets
Marketing in Bangladesh ranks 3 of 5 in this group (1 = cheapest) and is 42% above the average of the other markets. Utility and authentication are 32% below their average.
Source: Meta's official WhatsApp Business Platform rate card (USD), effective 1 October 2026, retrieved 2026-10-10. Rates are set by Meta and can change; your quote confirms the current rate.
WhatsApp pricing in Bangladesh: questions
How much does a WhatsApp message cost in Bangladesh?
From 1 October 2026, Meta charges per delivered template message to recipients in Bangladesh: $0.0732 for marketing, $0.0037 for utility and $0.0037 for authentication, and $0.0960 for authentication-international. Rates are in USD.
Is WhatsApp cheaper than SMS in Bangladesh?
SMS in Bangladesh starts at $0.0027 on Grameenphone, 27% below WhatsApp's authentication rate of $0.0037. We route SMS to 4 networks there (Grameenphone, Robi Axiata, Banglalink and Teletalk), so SMS stays the cheaper OTP channel unless WhatsApp's higher conversion matters more. A marketing template costs $0.0732, 27.1× that SMS rate, so promotions are where the gap is widest. SMS in Bangla is UCS-2: 70 characters per segment, so a 120-character message bills as 2 SMS; WhatsApp bills 1 message.
Which WhatsApp messages cost the most in Bangladesh?
In the example month, marketing is 75% of the bill in Bangladesh but only 13% of the messages: one marketing template costs as much as 19.8 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.
What do 2,000,000 utility messages a month cost in Bangladesh?
2,000,000 utility templates a month in Bangladesh: $6830.00 instead of $7400.00 at list, a blended $0.00342 per message (8% off).
What is the authentication-international rate in Bangladesh?
$0.0960 per message, 25.9× the domestic authentication rate of $0.0037. Meta charges it only when an eligible business sends authentication templates to users in Bangladesh from outside its primary business location.
Which opt-in rules apply to business messages in Bangladesh?
Verifiable opt-in required, with traffic categorised by use case at the time of registration. DLT-style template approval applies in several markets. STOP keyword and DND-registry suppression applied automatically. Records retained per regulator requirements.