WhatsApp Business API pricing in Morocco
Meta's per-message rates for recipients in Morocco, effective 1 October 2026, with volume tiers, free-message rules and a worked monthly example. OmniChannels.ai passes Meta's rate through with zero markup.
- Marketing
- $0.0414
- Utility
- $0.0230
- Authentication
- $0.0230
- Service (after 1,000 free)
- $0.0230
Short answer
A WhatsApp marketing message to Morocco costs $0.0414, a utility message $0.0230 and an authentication (OTP) message $0.0230 from 1 October 2026, charged by Meta per delivered message. The first 1,000 service messages per number each month are free. OmniChannels.ai charges Meta's rate with zero markup.
Rates by message category
| Category | USD per message | Per 1,000 messages | vs nearby average |
|---|---|---|---|
| Marketing | $0.0414 | $41.40 | −32% |
| Utility | $0.0230 | $23.00 | +60% |
| Authentication | $0.0230 | $23.00 | +60% |
| Authentication-international | $0.0811 | $81.10 | — |
| Service | $0.0230 | $23.00 | +60% |
Meta also publishes a Euro (EUR) rate card; businesses billed in EUR pay those rates instead of the USD figures shown.
Free-message rules, how volume tiers are counted and Meta's price-change calendar are the same in every market: see the rules on the WhatsApp pricing hub.
WhatsApp or SMS in Morocco?
An authentication (OTP) template in Morocco costs $0.0230, 48% less than the cheapest SMS: $0.0440 on inwi. We route SMS to 3 networks there (Maroc Telecom, Orange Morocco and inwi). Even a marketing template, at $0.0414, costs less than the cheapest SMS here.
SMS in Arabic is UCS-2: 70 characters per segment, so a 120-character message bills as 2 SMS; WhatsApp bills 1 message.
Cost of 10,000 messages
| WhatsApp authentication | $230.00 |
| WhatsApp utility | $230.00 |
| WhatsApp marketing | $414.00 |
| SMS, list rate (Maroc Telecom) | $485.60 |
| SMS, list rate (Orange Morocco) | $462.80 |
| SMS, list rate (inwi) | $440.00 |
| SMS at the 5M+ volume tier | $264.00 |
| 120-character SMS in Arabic (2 segments) | $880.00 |
Sender identity and registration in Morocco
No sender ID to register for WhatsApp: Meta reviews your display name. SMS fallback follows ANRT rules:
- SMS sender formats
- ANRT · Maroc Telecom and Orange Morocco: Alphanumeric (Latin or Arabic), up to 11 chars
- SMS sender ID registration
- ANRT · Maroc Telecom and Orange Morocco: Required — one sender ID per legal entity per use case
- Typical lead time: 5-10 business days.
Consent and sending hours in Morocco
- Opt-in
- Verifiable opt-in required (logged source, timestamp, IP, channel). Opt-in evidence must be retained for the life of the marketing relationship.
- Opt-out
- Every marketing message must carry an opt-out keyword (STOP / ايقاف). Honoured network-wide and audited by the regulator.
- Sending hours
- No regulator-published quiet hours; we schedule promotions for local daytime.
- Time zone used for scheduling: Africa/Casablanca.
Template languages for Morocco
Customers in Morocco mostly read Arabic and French. Arabic is written right to left: preview templates on a phone, keep numbers, codes and links in their own variable, and do not mix scripts in one button label.
Volume tiers
utility
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–100,000 | $0.0230 | list |
| 100,001–1,000,000 | $0.0219 | -5% |
| 1,000,001–4,500,000 | $0.0207 | -10% |
| 4,500,001–40,000,000 | $0.0196 | -15% |
| 40,000,001–80,000,000 | $0.0184 | -20% |
| 80,000,001+ | $0.0173 | -25% |
authentication
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–300,000 | $0.0230 | list |
| 300,001–2,000,000 | $0.0219 | -5% |
| 2,000,001–10,000,000 | $0.0207 | -10% |
| 10,000,001–20,000,000 | $0.0196 | -15% |
| 20,000,001–40,000,000 | $0.0184 | -20% |
| 40,000,001+ | $0.0173 | -25% |
authentication international
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–300,000 | $0.0811 | list |
| 300,001–2,000,000 | $0.0770 | -5% |
| 2,000,001–10,000,000 | $0.0730 | -10% |
| 10,000,001–20,000,000 | $0.0689 | -15% |
| 20,000,001–40,000,000 | $0.0649 | -20% |
| 40,000,001+ | $0.0608 | -25% |
Volume tiers at 2,000,000 utility messages
2,000,000 utility templates a month in Morocco: $42710.00 instead of $46000.00 at list, a blended $0.02135 per message (7% off).
| Messages in the month | Messages | Rate | Cost |
|---|---|---|---|
| 1–100,000 | 100,000 | $0.0230 | $2300.00 |
| 100,001–1,000,000 | 900,000 | $0.0219 | $19710.00 |
| 1,000,001–2,000,000 | 1,000,000 | $0.0207 | $20700.00 |
Worked example
An illustrative month for a business messaging customers in Morocco, at list rates before volume tiers:
| Marketing | 50,000 × $0.0414 | $2070.00 |
| Utility | 200,000 × $0.0230 | $4600.00 |
| Authentication | 100,000 × $0.0230 | $2300.00 |
| Service (1,000 free) | 29,000 × $0.0230 | $667.00 |
| Meta charges for the month | $9637.00 |
Illustrative volumes. Excludes taxes, platform fees and volume-tier discounts.
Which category drives the bill
Utility templates are the largest line in the example month in Morocco: 48% of the bill for 53% of the messages. Marketing costs only 1.8× utility here, so the utility volume tiers matter more than the category mix.
Morocco compared with nearby markets
Marketing in Morocco ranks 2 of 5 in this group (1 = cheapest) and is 32% below the average of the other markets. Utility and authentication are 60% above their average.
| Market | Marketing | Utility | Authentication |
|---|---|---|---|
| Morocco | $0.0414 | $0.0230 | $0.0230 |
| Egypt | $0.0644 | $0.0036 | $0.0036 |
| Spain | $0.0707 | $0.0200 | $0.0200 |
| France | $0.0859 | $0.0300 | $0.0300 |
| Rest of Africa | $0.0225 | $0.0040 | $0.0040 |
Source: Meta's official WhatsApp Business Platform rate card (USD), effective 1 October 2026, retrieved 2026-10-10. Rates are set by Meta and can change; your quote confirms the current rate.
WhatsApp pricing in Morocco: questions
How much does a WhatsApp message cost in Morocco?
From 1 October 2026, Meta charges per delivered template message to recipients in Morocco: $0.0414 for marketing, $0.0230 for utility and $0.0230 for authentication, and $0.0811 for authentication-international. Rates are in USD.
Is WhatsApp cheaper than SMS in Morocco?
An authentication (OTP) template in Morocco costs $0.0230, 48% less than the cheapest SMS: $0.0440 on inwi. We route SMS to 3 networks there (Maroc Telecom, Orange Morocco and inwi). Even a marketing template, at $0.0414, costs less than the cheapest SMS here. SMS in Arabic is UCS-2: 70 characters per segment, so a 120-character message bills as 2 SMS; WhatsApp bills 1 message.
Which WhatsApp messages cost the most in Morocco?
Utility templates are the largest line in the example month in Morocco: 48% of the bill for 53% of the messages. Marketing costs only 1.8× utility here, so the utility volume tiers matter more than the category mix.
What do 2,000,000 utility messages a month cost in Morocco?
2,000,000 utility templates a month in Morocco: $42710.00 instead of $46000.00 at list, a blended $0.02135 per message (7% off).
What is the authentication-international rate in Morocco?
$0.0811 per message, 3.5× the domestic authentication rate of $0.0230. Meta charges it only when an eligible business sends authentication templates to users in Morocco from outside its primary business location.
Which opt-in rules apply to business messages in Morocco?
Verifiable opt-in required (logged source, timestamp, IP, channel). Opt-in evidence must be retained for the life of the marketing relationship. Every marketing message must carry an opt-out keyword (STOP / ايقاف). Honoured network-wide and audited by the regulator.