WhatsApp Business API pricing in Egypt
Meta's per-message rates for recipients in Egypt, effective 1 October 2026, with volume tiers, free-message rules and a worked monthly example. OmniChannels.ai passes Meta's rate through with zero markup.
- Marketing
- $0.0644
- Utility
- $0.0036
- Authentication
- $0.0036
- Service (after 1,000 free)
- $0.0036
Short answer
A WhatsApp marketing message to Egypt costs $0.0644, a utility message $0.0036 and an authentication (OTP) message $0.0036 from 1 October 2026, charged by Meta per delivered message. The first 1,000 service messages per number each month are free. OmniChannels.ai charges Meta's rate with zero markup.
Rates by message category
| Category | USD per message | Per 1,000 messages | vs nearby average |
|---|---|---|---|
| Marketing | $0.0644 | $64.40 | +60% |
| Utility | $0.0036 | $3.60 | −69% |
| Authentication | $0.0036 | $3.60 | −69% |
| Authentication-international | $0.0650 | $65.00 | — |
| Service | $0.0036 | $3.60 | −69% |
Free-message rules, how volume tiers are counted and Meta's price-change calendar are the same in every market: see the rules on the WhatsApp pricing hub.
WhatsApp or SMS in Egypt?
An authentication (OTP) template in Egypt costs $0.0036, 87% less than the cheapest SMS: $0.0280 on etisalat by e&. We route SMS to 4 networks there (Vodafone Egypt, Orange Egypt, etisalat by e& and WE). A marketing template costs $0.0644, 2.3× that SMS rate, so promotions are where the gap is widest.
SMS in Arabic is UCS-2: 70 characters per segment, so a 120-character message bills as 2 SMS; WhatsApp bills 1 message.
Cost of 10,000 messages
| WhatsApp authentication | $36.00 |
| WhatsApp utility | $36.00 |
| WhatsApp marketing | $644.00 |
| SMS, list rate (Vodafone Egypt) | $300.00 |
| SMS, list rate (Orange Egypt) | $320.00 |
| SMS, list rate (etisalat by e&) | $280.00 |
| SMS, list rate (WE) | $350.00 |
| SMS at the 5M+ volume tier | $168.00 |
| 120-character SMS in Arabic (2 segments) | $560.00 |
Sender identity and registration in Egypt
No sender ID to register for WhatsApp: Meta reviews your display name. SMS fallback follows NTRA rules:
- SMS sender formats
- NTRA · Vodafone, Orange, etisalat by e&, WE: Alphanumeric (Latin or Arabic), up to 11 chars
- SMS sender ID registration
- NTRA · Vodafone, Orange, etisalat by e&, WE: Required — NTRA + operator approval; one ID per use case per entity
- Typical lead time: 7-14 business days.
Consent and sending hours in Egypt
- Opt-in
- Verifiable opt-in required under DPL 151/2020. Consent source, timestamp, IP, and channel logged and retained for the life of the relationship.
- Opt-out
- STOP / إيقاف honoured network-wide. One-step opt-out, irreversible until re-consent.
- Sending hours
- No regulator-published quiet hours; we schedule promotions for local daytime.
- The weekend in Egypt is Friday and Saturday: schedule promotional sends and agent cover around it.
- Time zone used for scheduling: Africa/Cairo.
Template languages for Egypt
Customers in Egypt mostly read Arabic and English. Arabic is written right to left: preview templates on a phone, keep numbers, codes and links in their own variable, and do not mix scripts in one button label.
Volume tiers
utility
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–100,000 | $0.0036 | list |
| 100,001–1,000,000 | $0.0034 | -5% |
| 1,000,001–4,500,000 | $0.0032 | -10% |
| 4,500,001–40,000,000 | $0.0031 | -15% |
| 40,000,001–80,000,000 | $0.0029 | -20% |
| 80,000,001+ | $0.0027 | -25% |
authentication
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–300,000 | $0.0036 | list |
| 300,001–2,000,000 | $0.0034 | -5% |
| 2,000,001–10,000,000 | $0.0032 | -10% |
| 10,000,001–20,000,000 | $0.0031 | -15% |
| 20,000,001–40,000,000 | $0.0029 | -20% |
| 40,000,001+ | $0.0027 | -25% |
authentication international
| Monthly messages | Rate | vs list |
|---|---|---|
| 0–300,000 | $0.0650 | list |
| 300,001–2,000,000 | $0.0618 | -5% |
| 2,000,001–10,000,000 | $0.0585 | -10% |
| 10,000,001–20,000,000 | $0.0553 | -15% |
| 20,000,001–40,000,000 | $0.0520 | -20% |
| 40,000,001+ | $0.0488 | -25% |
Volume tiers at 2,000,000 utility messages
2,000,000 utility templates a month in Egypt: $6620.00 instead of $7200.00 at list, a blended $0.00331 per message (8% off).
| Messages in the month | Messages | Rate | Cost |
|---|---|---|---|
| 1–100,000 | 100,000 | $0.0036 | $360.00 |
| 100,001–1,000,000 | 900,000 | $0.0034 | $3060.00 |
| 1,000,001–2,000,000 | 1,000,000 | $0.0032 | $3200.00 |
Worked example
An illustrative month for a business messaging customers in Egypt, at list rates before volume tiers:
| Marketing | 50,000 × $0.0644 | $3220.00 |
| Utility | 200,000 × $0.0036 | $720.00 |
| Authentication | 100,000 × $0.0036 | $360.00 |
| Service (1,000 free) | 29,000 × $0.0036 | $104.40 |
| Meta charges for the month | $4404.40 |
Illustrative volumes. Excludes taxes, platform fees and volume-tier discounts.
Which category drives the bill
In the example month, marketing is 73% of the bill in Egypt but only 13% of the messages: one marketing template costs as much as 17.9 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.
Egypt compared with nearby markets
Marketing in Egypt ranks 5 of 5 in this group (1 = cheapest) and is 60% above the average of the other markets. Utility and authentication are 69% below their average.
| Market | Marketing | Utility | Authentication |
|---|---|---|---|
| Egypt | $0.0644 | $0.0036 | $0.0036 |
| Saudi Arabia | $0.0576 | $0.0107 | $0.0107 |
| Morocco | $0.0414 | $0.0230 | $0.0230 |
| Rest of Middle East | $0.0392 | $0.0091 | $0.0091 |
| Rest of Africa | $0.0225 | $0.0040 | $0.0040 |
Source: Meta's official WhatsApp Business Platform rate card (USD), effective 1 October 2026, retrieved 2026-10-10. Rates are set by Meta and can change; your quote confirms the current rate.
WhatsApp pricing in Egypt: questions
How much does a WhatsApp message cost in Egypt?
From 1 October 2026, Meta charges per delivered template message to recipients in Egypt: $0.0644 for marketing, $0.0036 for utility and $0.0036 for authentication, and $0.0650 for authentication-international. Rates are in USD.
Is WhatsApp cheaper than SMS in Egypt?
An authentication (OTP) template in Egypt costs $0.0036, 87% less than the cheapest SMS: $0.0280 on etisalat by e&. We route SMS to 4 networks there (Vodafone Egypt, Orange Egypt, etisalat by e& and WE). A marketing template costs $0.0644, 2.3× that SMS rate, so promotions are where the gap is widest. SMS in Arabic is UCS-2: 70 characters per segment, so a 120-character message bills as 2 SMS; WhatsApp bills 1 message.
Which WhatsApp messages cost the most in Egypt?
In the example month, marketing is 73% of the bill in Egypt but only 13% of the messages: one marketing template costs as much as 17.9 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.
What do 2,000,000 utility messages a month cost in Egypt?
2,000,000 utility templates a month in Egypt: $6620.00 instead of $7200.00 at list, a blended $0.00331 per message (8% off).
What is the authentication-international rate in Egypt?
$0.0650 per message, 18.1× the domestic authentication rate of $0.0036. Meta charges it only when an eligible business sends authentication templates to users in Egypt from outside its primary business location.
Which opt-in rules apply to business messages in Egypt?
Verifiable opt-in required under DPL 151/2020. Consent source, timestamp, IP, and channel logged and retained for the life of the relationship. STOP / إيقاف honoured network-wide. One-step opt-out, irreversible until re-consent.