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SMS pricing and sender ID rules in Thailand

Indicative rates by operator and volume, sender ID registration, consent rules and quiet hours for business SMS to Thailand, from BroadNet's published rate card and regulatory research.

SMS from (per segment)
$0.0340
Operators (3 direct)
3
Sender ID registration
5-10 business days
Regulator
NBTC

Short answer

Business SMS to Thailand starts at $0.0340 per message segment on BroadNet's published rate card, with lower rates from 100,000 messages a month. 3 mobile operators are covered, all on direct routes. Sender ID registration with NBTC typically takes 5-10 business days.

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SMS list rates in Thailand

Indicative price per SMS segment by monthly volume tier, averaged across operators, from BroadNet's published rate card. The more you send, the lower the rate.

SMS list rates in Thailand
$0.0363
$0.0319
$0.0268
$0.0218
Up to 100,000100,000 to 1 million1 to 5 million5 million and more

Indicative list prices in USD before taxes and sender ID fees, reviewed September 24, 2026. Your quote confirms the final rate.

List rate by operator
OperatorUp to 100,000
AIS$0.0385
TrueMove H$0.0363
DTAC$0.0340
Estimate your monthly cost

Rates by operator and volume tier

OperatorRouteUp to 100,000100,000 to 1 million1 to 5 million5 million and more
AISDirect$0.0385$0.0339$0.0285$0.0231
TrueMove HDirect$0.0363$0.0319$0.0269$0.0218
DTACDirect$0.0340$0.0299$0.0252$0.0204

USD per SMS segment, before taxes and sender ID fees. Rate card reviewed 24 September 2026.

Estimate your monthly costCheck your sender IDSender ID rules in Thailand

SMS rules in Thailand

Summary of National Broadcasting and Telecommunications Commission (NBTC) and operator requirements. Last reviewed 29 September 2026; rules change, so we confirm them for your traffic during onboarding.

Sender ID formats

  • NBTC · AIS and TrueMove H: Alphanumeric (local script supported), up to 11 chars

Sender ID registration

  • NBTC · AIS and TrueMove H: Set by the operators; BroadNet confirms the current requirements during onboarding
  • Typical lead time: 5-10 business days.

Consent (opt-in)

  • Verifiable opt-in required, with traffic categorised by use case at the time of registration. DLT-style template approval applies in several markets.

Opt-out

  • STOP keyword and DND-registry suppression applied automatically. Records retained per regulator requirements.

Quiet hours and send window

  • We have not found a regulator-published time-of-day window for promotional SMS in this market. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

Regulator

  • National Broadcasting and Telecommunications Commission (NBTC). Country code +66.

Sources

Send SMS to Thailand with one API

The same REST API and SMPP connection reach Thailand and every other market, with delivery receipts on one webhook and automatic fallback to WhatsApp or RCS where you enable it.

SMS API docsTalk to our team
curl -X POST https://api.broadnet.me/sms/sendSms \
  -H "Authorization: Bearer $BROADNET_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"senderId":"YourBrand","destinationNumber":"66…","message":"Hello from YourBrand","messageType":"TEXT"}'

SMS to Thailand: questions

How much does it cost to send an SMS to Thailand?

Indicative list rates start at $0.0340 per SMS segment, falling to about $0.0218 at 5 million messages a month. Prices exclude taxes and sender ID fees; your quote confirms the final rate.

Do I need to register a sender ID in Thailand?

Yes, in practice: the mobile operators in Thailand set the sender ID requirements rather than a central registry. BroadNet confirms the current requirements during onboarding.

How long does sender ID registration take in Thailand?

Typically 5–10 business days, depending on the operator and the documents provided. We confirm the current timeline for your sender ID during onboarding.

When can I send promotional SMS in Thailand?

There is no regulator-published window that we know of in Thailand. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

Which mobile operators can I reach in Thailand?

AIS (direct route), TrueMove H (direct route), DTAC (direct route).

What opt-out wording is required in Thailand?

STOP keyword and DND-registry suppression applied automatically. Records retained per regulator requirements.

SMS pricing in nearby markets

Data: BroadNet published rate card and regulatory research, reviewed 24 September 2026. URL: https://omnichannels.ai/sms-pricing/thailand/