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SMS pricing and sender ID rules in Pakistan

Indicative rates by operator and volume, sender ID registration, consent rules and quiet hours for business SMS to Pakistan, from BroadNet's published rate card and regulatory research.

SMS from (per segment)
$0.0034
Operators (4 direct)
4
Sender ID registration
7-14 business days
Regulator
PTA

Short answer

Business SMS to Pakistan starts at $0.0034 per message segment on BroadNet's published rate card, with lower rates from 100,000 messages a month. 4 mobile operators are covered, all on direct routes. Sender ID registration with PTA typically takes 7-14 business days.

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SMS list rates in Pakistan

Indicative price per SMS segment by monthly volume tier, averaged across operators, from BroadNet's published rate card. The more you send, the lower the rate.

SMS list rates in Pakistan
$0.0035
$0.0031
$0.0026
$0.0021
Up to 100,000100,000 to 1 million1 to 5 million5 million and more

Indicative list prices in USD before taxes and sender ID fees, reviewed September 24, 2026. Your quote confirms the final rate.

List rate by operator
OperatorUp to 100,000
Jazz (Mobilink)$0.0034
Telenor Pakistan$0.0034
Zong$0.0036
Ufone$0.0038
Estimate your monthly cost

Rates by operator and volume tier

OperatorRouteUp to 100,000100,000 to 1 million1 to 5 million5 million and more
Jazz (Mobilink)Direct$0.0034$0.0030$0.0025$0.0020
Telenor PakistanDirect$0.0034$0.0030$0.0025$0.0020
ZongDirect$0.0036$0.0032$0.0027$0.0022
UfoneDirect$0.0038$0.0033$0.0028$0.0023

USD per SMS segment, before taxes and sender ID fees. Rate card reviewed 24 September 2026. Local-currency invoicing in PKR is available. Published list rate in PKR: from PKR 0.9452 per segment.

Estimate your monthly costCheck your sender IDSender ID rules in Pakistan

SMS rules in Pakistan

Summary of Pakistan Telecommunication Authority (PTA) and operator requirements. Last reviewed 1 October 2026; rules change, so we confirm them for your traffic during onboarding.

Sender ID formats

  • PTA · Jazz, Telenor, Zong, Ufone: Alphanumeric (Latin or Urdu), up to 11 chars

Sender ID registration

  • PTA · Jazz, Telenor, Zong, Ufone: Required — PTA + operator approval via licensed aggregator
  • Typical lead time: 7-14 business days.

Consent (opt-in)

  • Verifiable opt-in required. Records retained per PTA guidance and the in-progress Personal Data Protection Bill.

Opt-out

  • STOP keyword honoured network-wide. PTA-run DND-style registry suppression applied automatically.

Quiet hours and send window

  • Promotional SMS must reach recipients within normal business hours (PTA Spam Regulations, as amended in 2022); the regulation fixes no clock times, so agree the window with the operator. Transactional 24/7.

Regulator

  • Pakistan Telecommunication Authority (PTA). Country code +92.

Sources

Send SMS to Pakistan with one API

The same REST API and SMPP connection reach Pakistan and every other market, with delivery receipts on one webhook and automatic fallback to WhatsApp or RCS where you enable it.

SMS API docsTalk to our team
curl -X POST https://api.broadnet.me/sms/sendSms \
  -H "Authorization: Bearer $BROADNET_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"senderId":"YourBrand","destinationNumber":"92…","message":"Hello from YourBrand","messageType":"TEXT"}'

SMS to Pakistan: questions

How much does it cost to send an SMS to Pakistan?

Indicative list rates start at $0.0034 per SMS segment, falling to about $0.0021 at 5 million messages a month. Prices exclude taxes and sender ID fees; your quote confirms the final rate.

Do I need to register a sender ID in Pakistan?

Yes. PTA + operator approval via licensed aggregator. We submit it for you and confirm the current requirements during onboarding.

How long does sender ID registration take in Pakistan?

Typically 7–14 business days, depending on the operator and the documents provided. We confirm the current timeline for your sender ID during onboarding.

When can I send promotional SMS in Pakistan?

Promotional SMS must reach recipients within normal business hours (PTA Spam Regulations, as amended in 2022); the regulation fixes no clock times, so agree the window with the operator. Transactional 24/7.

Which mobile operators can I reach in Pakistan?

Jazz (Mobilink) (direct route), Telenor Pakistan (direct route), Zong (direct route), Ufone (direct route).

What opt-out wording is required in Pakistan?

STOP keyword honoured network-wide. PTA-run DND-style registry suppression applied automatically.

SMS pricing in nearby markets

Data: BroadNet published rate card and regulatory research, reviewed 24 September 2026. URL: https://omnichannels.ai/sms-pricing/pakistan/