SMS pricing and sender ID rules in Canada
Indicative rates by operator and volume, sender ID registration, consent rules and quiet hours for business SMS to Canada, from BroadNet's published rate card and regulatory research.
- SMS from (per segment)
- $0.0170
- Operators (3 direct)
- 3
- Sender ID registration
- 3–6 weeks (short codes, after txt.ca approval)
- Regulator
- CRTC
Short answer
Business SMS to Canada starts at $0.0170 per message segment on BroadNet's published rate card, with lower rates from 100,000 messages a month. 3 mobile operators are covered, all on direct routes. Sender ID registration with CRTC typically takes 3–6 weeks (short codes, after txt.ca approval).
SMS list rates in Canada
Indicative price per SMS segment by monthly volume tier, averaged across operators, from BroadNet's published rate card. The more you send, the lower the rate.
Indicative list prices in USD before taxes and sender ID fees, reviewed September 24, 2026. Your quote confirms the final rate.
| Operator | Up to 100,000 |
|---|---|
| Rogers | $0.0181 |
| Bell Canada | $0.0181 |
| Telus | $0.0170 |
Rates by operator and volume tier
| Operator | Route | Up to 100,000 | 100,000 to 1 million | 1 to 5 million | 5 million and more |
|---|---|---|---|---|---|
| Rogers | Direct | $0.0181 | $0.0159 | $0.0134 | $0.0109 |
| Bell Canada | Direct | $0.0181 | $0.0159 | $0.0134 | $0.0109 |
| Telus | Direct | $0.0170 | $0.0150 | $0.0126 | $0.0102 |
USD per SMS segment, before taxes and sender ID fees. Rate card reviewed 24 September 2026.
SMS rules in Canada
Summary of Canadian Radio-television and Telecommunications Commission (CRTC) and operator requirements. Last reviewed 1 October 2026; rules change, so we confirm them for your traffic during onboarding.
Sender ID formats
- CRTC · Rogers and Bell Canada: Common short code or long code
Sender ID registration
- CRTC · Rogers and Bell Canada: Short codes: application to txt.ca, carried only if at least two separately owned carriers agree; long-code requirements confirmed during onboarding
- Typical lead time: 3–6 weeks (short codes, after txt.ca approval).
Consent (opt-in)
- TCPA-compliant express written consent required for marketing. Transactional traffic permitted under the established-business-relationship exception.
Opt-out
- STOP keyword honoured immediately and confirmed once. CTIA short-code monitoring audits compliance.
Quiet hours and send window
- We have not found a regulator-published time-of-day window for promotional SMS in this market. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.
Regulator
- Canadian Radio-television and Telecommunications Commission (CRTC). Country code +1.
Sources
- List rates: BroadNet's published SMS rate card, reviewed 24 September 2026. Indicative, excluding taxes; your quote confirms the final price. Cost estimator
- Canadian Radio-television and Telecommunications Commission (CRTC)
- txt.ca
Send SMS to Canada with one API
The same REST API and SMPP connection reach Canada and every other market, with delivery receipts on one webhook and automatic fallback to WhatsApp or RCS where you enable it.
curl -X POST https://api.broadnet.me/sms/sendSms \
-H "Authorization: Bearer $BROADNET_TOKEN" \
-H "Content-Type: application/json" \
-d '{"senderId":"YourBrand","destinationNumber":"1…","message":"Hello from YourBrand","messageType":"TEXT"}'SMS to Canada: questions
How much does it cost to send an SMS to Canada?
Indicative list rates start at $0.0170 per SMS segment, falling to about $0.0106 at 5 million messages a month. Prices exclude taxes and sender ID fees; your quote confirms the final rate.
Do I need to register a sender ID in Canada?
Yes. Short codes: application to txt.ca, carried only if at least two separately owned carriers agree; long-code requirements confirmed during onboarding. We submit it for you and confirm the current requirements during onboarding.
How long does sender ID registration take in Canada?
Typically 3–6 weeks (short codes, after txt.ca approval), depending on the registry and the documents provided. We confirm the current timeline for your sender ID during onboarding.
When can I send promotional SMS in Canada?
There is no regulator-published window that we know of in Canada. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.
Which mobile operators can I reach in Canada?
Rogers (direct route), Bell Canada (direct route), Telus (direct route).
What opt-out wording is required in Canada?
STOP keyword honoured immediately and confirmed once. CTIA short-code monitoring audits compliance.
SMS pricing in nearby markets
Data: BroadNet published rate card and regulatory research, reviewed 24 September 2026. URL: https://omnichannels.ai/sms-pricing/canada/