SMS and WhatsApp business messaging in Algeria
Reach customers in Algeria on SMS, WhatsApp and voice OTP from one platform, with direct routes to Mobilis, Djezzy and Ooredoo Algeria. Write in Arabic, French or both, and let us prepare your sender ID filing. BroadNet is licensed in every country where it operates.
A WhatsApp pickup notice in French and Arabic from a sample Algiers optician. Brand name and messages are sample data.
Short answer
Updated
Business SMS in Algeria falls under the telecom regulator ARPCE, with sender ID requirements set by the operators Mobilis, Djezzy and Ooredoo Algeria, typically 10 to 14 business days. Marketing needs verifiable consent under Law 18-07 and a STOP opt-out. OmniChannels.ai, powered by BroadNet, files your sender IDs with you and sends SMS over direct routes to all three networks, plus WhatsApp, voice OTP and a shared inbox.
What you can send in Algeria with OmniChannels.ai
Direct routes to three networks
SMS goes over direct connections to Mobilis, Djezzy and Ooredoo Algeria, with delivery reports per operator.
Sender ID filing
We prepare the alphanumeric sender ID registration with you, in Latin or Arabic characters up to 11 long, and file it with the operators.
Arabic and French
Arabic is sent as Unicode with 70 characters per segment. French fits 160 characters only if every letter is in the GSM 7-bit alphabet; circumflex letters switch it to Unicode.
WhatsApp Business API
BroadNet is an official Meta Business Solution Provider. Onboard through Meta Embedded Signup, send approved marketing, utility and authentication templates, and answer replies in the shared inbox.
Voice OTP
Send one-time passwords by voice call with text-to-speech where an SMS or WhatsApp code is not enough. Voice is provisioned with the account team; contact sales for voice pricing.
One inbox for every channel
WhatsApp, Instagram, Messenger, SMS replies and email land in one thread per customer, with agent assignment, tags and templates.
Channel fallback
Send on WhatsApp first and fall back to SMS when a message is not delivered. The order is set per use case and statuses return in one webhook format.
REST API and SMPP 3.4
Connect your app or core system through the REST API, or an SMPP 3.4 client over TLS for high volume. Delivery statuses reach your webhook.
What to know before sending in Algeria
A practical summary, not legal advice. ARPCE and operator requirements change, so we confirm the current position for your traffic during onboarding.
| Item | Details |
|---|---|
| Regulator and operators | ARPCE is the telecom regulator. Three mobile networks carry SMS (dialling code +213): Mobilis, Djezzy and Ooredoo Algeria, all over direct routes. |
| Sender ID | Alphanumeric, Latin or Arabic, up to 11 characters. Requirements are set by the operators and confirmed at onboarding. A typical lead time is 10 to 14 business days, longer than in some neighbouring markets. |
| Consent | Marketing needs verifiable opt-in, with source, timestamp, IP and channel logged and kept for the life of the marketing relationship. Algeria's personal data law is Law 18-07. |
| Opt-out | Every marketing message carries an opt-out keyword, STOP or ايقاف, honoured across your lists. |
| Sending hours | We have not found a regulator-published time window for promotional SMS. We agree sending hours with you and the operators and schedule promotions in local daytime. OTPs and alerts can go at any hour. |
| Languages | Arabic and French are both widely used in business. Check encoding and segment count before a large send. |
| Business-initiated messages need an approved template and customer opt-in. Meta charges per delivered message by category and recipient market, so check the current rate card. |
How to launch business messaging in Algeria
Sender ID filing takes the longest in Algeria, so we start it in the first week.
- 1
Map your traffic
Split OTPs, order and pickup alerts from promotions, and choose Arabic, French or both for each audience.
- 2
Register sender IDs
Share company documents and an authorization letter. We prepare the filing with you and submit it to the operators.
- 3
Record consent
Store the wording shown, the timestamp and the channel with every number, and add an opt-out to promotions.
- 4
Connect WhatsApp
Onboard through Meta Embedded Signup and submit Arabic and French templates.
- 5
Test on every network
Send to Mobilis, Djezzy and Ooredoo numbers, check delivery reports, set fallback and launch.
Is this the right setup for your Algeria traffic?
A good fit when
- You send OTPs, delivery alerts or reminders to Algerian numbers and want per-operator reports.
- You write in Arabic, French or both.
- You want SMS, WhatsApp and voice OTP on one platform with fallback.
- You serve Algeria alongside Morocco, Tunisia or the Gulf.
Good to know before you start
- Sender ID filing is slower than in many markets, typically 10 to 14 business days, and approvals are not guaranteed.
- Arabic and accented French use Unicode, so longer messages cost more segments.
- Marketing needs verifiable consent and a working opt-out.
- Rules change, and we confirm current requirements at onboarding.
SMS list rates in Algeria
Indicative price per SMS segment by monthly volume tier, averaged across operators, from BroadNet's published rate card. The more you send, the lower the rate.
Indicative list prices in USD before taxes and sender ID fees, reviewed September 24, 2026. Your quote confirms the final rate.
| Operator | Up to 100,000 |
|---|---|
| Mobilis | $0.0585 |
| Djezzy | $0.0562 |
| Ooredoo Algeria | $0.0540 |
Algeria business messaging questions
Who regulates business SMS in Algeria?
ARPCE (Autorité de Régulation de la Poste et des Communications Électroniques) is the telecom regulator. Sender ID requirements are set by the operators Mobilis, Djezzy and Ooredoo Algeria, and personal data in your lists falls under Law 18-07.
How long does sender ID registration take in Algeria?
Typically 10 to 14 business days, once your documents are complete. This is a typical lead time, not a guarantee, because operators decide. We start the filing during discovery and confirm the expected timeline at onboarding.
Which networks can I reach in Algeria?
Mobilis, Djezzy and Ooredoo Algeria, each over a direct route. Read delivery reports per operator, since a good blended figure can hide a weak network.
Can I send SMS in Arabic and French?
Yes. Arabic is sent as Unicode and holds 70 characters per message, or 67 per part when split. French fits 160 characters if every letter is in the GSM alphabet, but ê, â, î, ô and û switch the whole message to Unicode.
Do I need consent for marketing SMS in Algeria?
Yes. Plan on verifiable opt-in with a logged source, timestamp, IP and channel, and an opt-out on every promotional message. There is no single bulk SMS statute, so confirm specifics with Algerian counsel.
When can I send promotional SMS in Algeria?
We have not found a regulator-published time window for promotional SMS. We agree sending hours with you and the operators and schedule promotions in local daytime. Transactional messages such as OTPs can go at any hour.
How much does SMS or WhatsApp to Algeria cost?
Prices are on our Algeria SMS pricing page and, where Meta lists the market, our WhatsApp pricing page. They are indicative list prices that exclude taxes, and your final quote confirms the cost. WhatsApp is billed at Meta's rate with zero markup. For RCS or voice pricing, contact sales.
Should I use WhatsApp or SMS in Algeria?
Use both. SMS reaches any handset without an app and suits OTPs, while WhatsApp supports media, buttons and replies for opted-in customers. A common pattern is WhatsApp first with SMS as fallback, configured per use case.
Guides on this topic
- SMS & OTPBulk SMS in Algeria: ARPCE, Sender ID, Arabic and French10 min read
- SMS & OTPSMS Character Limits: GSM-7, Unicode, Arabic and Emoji Explained8 min read
- ComplianceOpt-in and Consent for WhatsApp, SMS and Email Campaigns8 min read
Explore more of the platform
Plan your Algeria messaging with us
Tell us your use cases, languages and sender IDs. We will walk you through operator filing, WhatsApp onboarding and fallback.