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SMS pricing and sender ID rules in Ethiopia

Indicative rates by operator and volume, sender ID registration, consent rules and quiet hours for business SMS to Ethiopia, from BroadNet's published rate card and regulatory research.

SMS from (per segment)
$0.0520
Operators (2 direct)
2
Sender ID registration
10-14 business days
Regulator
ECA

Short answer

Business SMS to Ethiopia starts at $0.0520 per message segment on BroadNet's published rate card, with lower rates from 100,000 messages a month. 2 mobile operators are covered, all on direct routes. Sender ID registration with ECA typically takes 10-14 business days.

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SMS list rates in Ethiopia

Indicative price per SMS segment by monthly volume tier, averaged across operators, from BroadNet's published rate card. The more you send, the lower the rate.

SMS list rates in Ethiopia
$0.0531
$0.0467
$0.0393
$0.0319
Up to 100,000100,000 to 1 million1 to 5 million5 million and more

Indicative list prices in USD before taxes and sender ID fees, reviewed September 24, 2026. Your quote confirms the final rate.

List rate by operator
OperatorUp to 100,000
Ethio Telecom$0.0542
Safaricom Ethiopia$0.0520
Estimate your monthly cost

Rates by operator and volume tier

OperatorRouteUp to 100,000100,000 to 1 million1 to 5 million5 million and more
Ethio TelecomDirect$0.0542$0.0477$0.0401$0.0325
Safaricom EthiopiaDirect$0.0520$0.0458$0.0385$0.0312

USD per SMS segment, before taxes and sender ID fees. Rate card reviewed 24 September 2026.

Estimate your monthly costCheck your sender IDSender ID rules in Ethiopia

SMS rules in Ethiopia

Summary of Ethiopian Communications Authority (ECA) and operator requirements. Last reviewed 29 September 2026; rules change, so we confirm them for your traffic during onboarding.

Sender ID formats

  • ECA · Ethio Telecom and Safaricom Ethiopia: Alphanumeric, up to 11 chars (numeric long-code on select networks)

Sender ID registration

  • ECA · Ethio Telecom and Safaricom Ethiopia: Set by the operators; BroadNet confirms the current requirements during onboarding
  • Typical lead time: 10-14 business days.

Consent (opt-in)

  • Verifiable opt-in required, with timestamped consent records retained for at least 12 months and produced on regulator request.

Opt-out

  • Every promotional message must include STOP / opt-out wording. DND-registry suppression applied automatically where the regulator runs one.

Quiet hours and send window

  • We have not found a regulator-published time-of-day window for promotional SMS in this market. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

Regulator

  • Ethiopian Communications Authority (ECA). Country code +251.

Sources

Send SMS to Ethiopia with one API

The same REST API and SMPP connection reach Ethiopia and every other market, with delivery receipts on one webhook and automatic fallback to WhatsApp or RCS where you enable it.

SMS API docsTalk to our team
curl -X POST https://api.broadnet.me/sms/sendSms \
  -H "Authorization: Bearer $BROADNET_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"senderId":"YourBrand","destinationNumber":"251…","message":"Hello from YourBrand","messageType":"TEXT"}'

SMS to Ethiopia: questions

How much does it cost to send an SMS to Ethiopia?

Indicative list rates start at $0.0520 per SMS segment, falling to about $0.0319 at 5 million messages a month. Prices exclude taxes and sender ID fees; your quote confirms the final rate.

Do I need to register a sender ID in Ethiopia?

Yes, in practice: the mobile operators in Ethiopia set the sender ID requirements rather than a central registry. BroadNet confirms the current requirements during onboarding.

How long does sender ID registration take in Ethiopia?

Typically 10–14 business days, depending on the operator and the documents provided. We confirm the current timeline for your sender ID during onboarding.

When can I send promotional SMS in Ethiopia?

There is no regulator-published window that we know of in Ethiopia. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

Which mobile operators can I reach in Ethiopia?

Ethio Telecom (direct route), Safaricom Ethiopia (direct route).

What opt-out wording is required in Ethiopia?

Every promotional message must include STOP / opt-out wording. DND-registry suppression applied automatically where the regulator runs one.

SMS pricing in nearby markets

Data: BroadNet published rate card and regulatory research, reviewed 24 September 2026. URL: https://omnichannels.ai/sms-pricing/ethiopia/