SMS pricing and sender ID rules in Australia
Indicative rates by operator and volume, sender ID registration, consent rules and quiet hours for business SMS to Australia, from BroadNet's published rate card and regulatory research.
- SMS from (per segment)
- $0.0460
- Operators (3 direct)
- 3
- Sender ID registration
- 5-10 business days
- Regulator
- ACMA
Short answer
Business SMS to Australia starts at $0.0460 per message segment on BroadNet's published rate card, with lower rates from 100,000 messages a month. 3 mobile operators are covered, all on direct routes. Sender ID registration with ACMA typically takes 5-10 business days.
SMS list rates in Australia
Indicative price per SMS segment by monthly volume tier, averaged across operators, from BroadNet's published rate card. The more you send, the lower the rate.
Indicative list prices in USD before taxes and sender ID fees, reviewed September 24, 2026. Your quote confirms the final rate.
| Operator | Up to 100,000 |
|---|---|
| Telstra | $0.0506 |
| Optus | $0.0483 |
| Vodafone Australia | $0.0460 |
Rates by operator and volume tier
| Operator | Route | Up to 100,000 | 100,000 to 1 million | 1 to 5 million | 5 million and more |
|---|---|---|---|---|---|
| Telstra | Direct | $0.0506 | $0.0445 | $0.0374 | $0.0304 |
| Optus | Direct | $0.0483 | $0.0425 | $0.0357 | $0.0290 |
| Vodafone Australia | Direct | $0.0460 | $0.0405 | $0.0340 | $0.0276 |
USD per SMS segment, before taxes and sender ID fees. Rate card reviewed 24 September 2026.
SMS rules in Australia
Summary of Australian Communications and Media Authority (ACMA) and operator requirements. Last reviewed 1 October 2026; rules change, so we confirm them for your traffic during onboarding.
Sender ID formats
- ACMA · Telstra and Optus: Alphanumeric, 2–11 characters, not digits only
Sender ID registration
- ACMA · Telstra and Optus: Required — ACMA SMS Sender ID Register, through a participating or certified provider; unregistered IDs shown as Unverified since 1 July 2026
- Typical lead time: 5-10 business days.
Consent (opt-in)
- Spam Act / equivalent requires inferred or express consent, with the source of consent logged and reviewable.
Opt-out
- STOP keyword and clearly stated unsubscribe required on every marketing send. Honoured within 5 business days at most.
Quiet hours and send window
- We have not found a regulator-published time-of-day window for promotional SMS in this market. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.
Regulator
- Australian Communications and Media Authority (ACMA). Country code +61.
Sources
- List rates: BroadNet's published SMS rate card, reviewed 24 September 2026. Indicative, excluding taxes; your quote confirms the final price. Cost estimator
- Australian Communications and Media Authority (ACMA)
- ACMA SMS Sender ID Register
Send SMS to Australia with one API
The same REST API and SMPP connection reach Australia and every other market, with delivery receipts on one webhook and automatic fallback to WhatsApp or RCS where you enable it.
curl -X POST https://api.broadnet.me/sms/sendSms \
-H "Authorization: Bearer $BROADNET_TOKEN" \
-H "Content-Type: application/json" \
-d '{"senderId":"YourBrand","destinationNumber":"61…","message":"Hello from YourBrand","messageType":"TEXT"}'SMS to Australia: questions
How much does it cost to send an SMS to Australia?
Indicative list rates start at $0.0460 per SMS segment, falling to about $0.0290 at 5 million messages a month. Prices exclude taxes and sender ID fees; your quote confirms the final rate.
Do I need to register a sender ID in Australia?
Yes. ACMA SMS Sender ID Register, through a participating or certified provider; unregistered IDs shown as "Unverified" since 1 July 2026. We submit it for you and confirm the current requirements during onboarding.
How long does sender ID registration take in Australia?
Typically 5–10 business days, depending on the operator and the documents provided. We confirm the current timeline for your sender ID during onboarding.
When can I send promotional SMS in Australia?
There is no regulator-published window that we know of in Australia. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.
Which mobile operators can I reach in Australia?
Telstra (direct route), Optus (direct route), Vodafone Australia (direct route).
What opt-out wording is required in Australia?
STOP keyword and clearly stated unsubscribe required on every marketing send. Honoured within 5 business days at most.
SMS pricing in nearby markets
Data: BroadNet published rate card and regulatory research, reviewed 24 September 2026. URL: https://omnichannels.ai/sms-pricing/australia/