---
title: "WhatsApp Business API pricing in Rest of Middle East"
description: "WhatsApp rates for Rest of Middle East from 1 October 2026: marketing $0.0392, utility $0.0091, authentication $0.0091 per message, plus volume tiers."
canonical: "https://omnichannels.ai/whatsapp-pricing/rest-of-middle-east/"
language: "en"
updated: "2026-10-10"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# WhatsApp Business API pricing in Rest of Middle East

Canonical: https://omnichannels.ai/whatsapp-pricing/rest-of-middle-east/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Meta's per-message rates for recipients in Rest of Middle East, effective 1 October 2026, with volume tiers, free-message rules and a worked monthly example. OmniChannels.ai passes Meta's rate through with zero markup.

**Short answer:** A WhatsApp marketing message to Rest of Middle East costs $0.0392, a utility message $0.0091 and an authentication (OTP) message $0.0091 from 1 October 2026, charged by Meta per delivered message. The first 1,000 service messages per number each month are free. OmniChannels.ai charges Meta's rate with zero markup.

## Rates by message category

| Category | USD per message | Per 1,000 messages |
|---|---|---|
| Marketing | $0.0392 | $39.20 |
| Utility | $0.0091 | $9.10 |
| Authentication | $0.0091 | $9.10 |
| Service | $0.0091 | $9.10 |

This rate applies to recipients in: Bahrain, Jordan, Lebanon and Yemen.

Free-message rules, how volume tiers are counted and Meta's price-change calendar are the same in every market: https://omnichannels.ai/whatsapp-pricing/#rules

## SMS rates across Rest of Middle East

3 of the 4 countries billed at this Meta rate also have a published SMS rate card with us. A WhatsApp authentication template costs $0.0091 in all of them; compare it with each country's cheapest SMS rate:

| Country | SMS from | Regulator · sender ID lead time |
|---|---|---|
| Jordan | $0.0155 | TRC · 5-7 business days |
| Bahrain | $0.0159 | TRA-BH · 5-7 business days |
| Lebanon | $0.0540 | TRA · 3-5 business days |

SMS in Arabic is UCS-2: 70 characters per segment, so a 120-character message bills as 2 SMS; WhatsApp bills 1 message.

## Template languages for Rest of Middle East

Customers in Rest of Middle East mostly read Arabic. Arabic is written right to left: preview templates on a phone, keep numbers, codes and links in their own variable, and do not mix scripts in one button label.

## Volume tiers

### utility

| Monthly messages | Rate | vs list |
|---|---|---|
| 0–100,000 | $0.0091 | list |
| 100,001–1,000,000 | $0.0086 | -5% |
| 1,000,001–4,500,000 | $0.0082 | -10% |
| 4,500,001–40,000,000 | $0.0077 | -15% |
| 40,000,001–80,000,000 | $0.0073 | -20% |
| 80,000,001+ | $0.0068 | -25% |

### authentication

| Monthly messages | Rate | vs list |
|---|---|---|
| 0–300,000 | $0.0091 | list |
| 300,001–2,000,000 | $0.0086 | -5% |
| 2,000,001–10,000,000 | $0.0082 | -10% |
| 10,000,001–20,000,000 | $0.0077 | -15% |
| 20,000,001–40,000,000 | $0.0073 | -20% |
| 40,000,001+ | $0.0068 | -25% |

### Volume tiers at 2,000,000 utility messages

2,000,000 utility templates a month in Rest of Middle East: $16850.00 instead of $18200.00 at list, a blended $0.00843 per message (7% off).

## Worked example

An illustrative month for a business messaging customers in Rest of Middle East, at list rates before volume tiers:

- Marketing: 50,000 × $0.0392 = $1960.00
- Utility: 200,000 × $0.0091 = $1820.00
- Authentication: 100,000 × $0.0091 = $910.00
- Service (1,000 free): 29,000 × $0.0091 = $263.90
- **Meta charges for the month: $4953.90**

Illustrative volumes. Excludes taxes, platform fees and volume-tier discounts.

### Which category drives the bill

In the example month, marketing is 40% of the bill in Rest of Middle East but only 13% of the messages: one marketing template costs as much as 4.3 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.

## Rest of Middle East compared with nearby markets

Marketing in Rest of Middle East ranks 3 of 5 in this group (1 = cheapest) and is 18% below the average of the other markets. Utility and authentication are 32% above their average.

| Market | Marketing | Utility | Authentication |
|---|---|---|---|
| **Rest of Middle East** | $0.0392 | $0.0091 | $0.0091 |
| [Saudi Arabia](https://omnichannels.ai/whatsapp-pricing/saudi-arabia/) | $0.0576 | $0.0107 | $0.0107 |
| [Iraq](https://omnichannels.ai/whatsapp-pricing/iraq/) | $0.0341 | $0.0079 | $0.0079 |
| [Egypt](https://omnichannels.ai/whatsapp-pricing/egypt/) | $0.0644 | $0.0036 | $0.0036 |
| [Israel](https://omnichannels.ai/whatsapp-pricing/israel/) | $0.0353 | $0.0053 | $0.0053 |

## Sources

- [WhatsApp Business Platform pricing — Meta for Developers](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing)
- [Meta rate cards and volume tiers (CSV and PDF by currency) — Meta for Developers](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing#rate-cards-and-volume-tiers)
- [WhatsApp Business Platform pricing — WhatsApp Business website](https://business.whatsapp.com/products/platform-pricing)

## WhatsApp pricing in Rest of Middle East: questions

### How much does a WhatsApp message cost in Rest of Middle East?

From 1 October 2026, Meta charges per delivered template message to recipients in Rest of Middle East: $0.0392 for marketing, $0.0091 for utility and $0.0091 for authentication. Rates are in USD.

### Which WhatsApp messages cost the most in Rest of Middle East?

In the example month, marketing is 40% of the bill in Rest of Middle East but only 13% of the messages: one marketing template costs as much as 4.3 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.

### What do 2,000,000 utility messages a month cost in Rest of Middle East?

2,000,000 utility templates a month in Rest of Middle East: $16850.00 instead of $18200.00 at list, a blended $0.00843 per message (7% off).

### Which languages should WhatsApp templates for Rest of Middle East use?

Customers in Rest of Middle East mostly read Arabic. Arabic is written right to left: preview templates on a phone, keep numbers, codes and links in their own variable, and do not mix scripts in one button label.

### How does WhatsApp pricing in Rest of Middle East compare with nearby markets?

Marketing in Rest of Middle East ranks 3 of 5 in this group (1 = cheapest) and is 18% below the average of the other markets. Utility and authentication are 32% above their average.

Source: Meta's official WhatsApp Business Platform rate card (USD), effective 1 October 2026, retrieved 2026-10-10. Rates are set by Meta and can change; your quote confirms the current rate.