---
title: "WhatsApp Business API pricing in Rest of Central & Eastern Europe"
description: "Meta's WhatsApp Business rates for Rest of Central & Eastern Europe from 1 October 2026: marketing $0.0860, utility $0.0212, authentication $0.0212 per…"
canonical: "https://omnichannels.ai/whatsapp-pricing/rest-of-central-and-eastern-europe/"
language: "en"
updated: "2026-10-10"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# WhatsApp Business API pricing in Rest of Central & Eastern Europe

Canonical: https://omnichannels.ai/whatsapp-pricing/rest-of-central-and-eastern-europe/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Meta's per-message rates for recipients in Rest of Central & Eastern Europe, effective 1 October 2026, with volume tiers, free-message rules and a worked monthly example. OmniChannels.ai passes Meta's rate through with zero markup.

**Short answer:** A WhatsApp marketing message to Rest of Central & Eastern Europe costs $0.0860, a utility message $0.0212 and an authentication (OTP) message $0.0212 from 1 October 2026, charged by Meta per delivered message. The first 1,000 service messages per number each month are free. OmniChannels.ai charges Meta's rate with zero markup.

## Rates by message category

| Category | USD per message | Per 1,000 messages |
|---|---|---|
| Marketing | $0.0860 | $86.00 |
| Utility | $0.0212 | $21.20 |
| Authentication | $0.0212 | $21.20 |
| Service | $0.0212 | $21.20 |

This rate applies to recipients in: Albania, Armenia, Azerbaijan, Belarus, Bulgaria, Croatia, Czech Republic, Georgia, Greece, Latvia, Lithuania, Moldova, North Macedonia, Serbia, Slovakia and Slovenia.

Free-message rules, how volume tiers are counted and Meta's price-change calendar are the same in every market: https://omnichannels.ai/whatsapp-pricing/#rules

## WhatsApp or SMS in Rest of Central & Eastern Europe?

We do not publish an SMS rate card for Rest of Central & Eastern Europe. If you need SMS fallback alongside WhatsApp there, ask us for a quote.

SMS in Greek is UCS-2: 70 characters per segment, so a 120-character message bills as 2 SMS; WhatsApp bills 1 message.

## Template languages for Rest of Central & Eastern Europe

Customers in Rest of Central & Eastern Europe mostly read Greek, Czech, Bulgarian, Serbian and Croatian. With 5 languages in common use, pick the template language from the customer's stored preference, not from the phone number's country code.

## Volume tiers

### utility

| Monthly messages | Rate | vs list |
|---|---|---|
| 0–100,000 | $0.0212 | list |
| 100,001–1,000,000 | $0.0201 | -5% |
| 1,000,001–4,500,000 | $0.0190 | -10% |
| 4,500,001–40,000,000 | $0.0180 | -15% |
| 40,000,001–80,000,000 | $0.0169 | -20% |
| 80,000,001+ | $0.0159 | -25% |

### authentication

| Monthly messages | Rate | vs list |
|---|---|---|
| 0–300,000 | $0.0212 | list |
| 300,001–2,000,000 | $0.0201 | -5% |
| 2,000,001–10,000,000 | $0.0190 | -10% |
| 10,000,001–20,000,000 | $0.0180 | -15% |
| 20,000,001–40,000,000 | $0.0169 | -20% |
| 40,000,001+ | $0.0159 | -25% |

### Volume tiers at 2,000,000 utility messages

2,000,000 utility templates a month in Rest of Central & Eastern Europe: $39210.00 instead of $42400.00 at list, a blended $0.01961 per message (8% off).

## Worked example

An illustrative month for a business messaging customers in Rest of Central & Eastern Europe, at list rates before volume tiers:

- Marketing: 50,000 × $0.0860 = $4300.00
- Utility: 200,000 × $0.0212 = $4240.00
- Authentication: 100,000 × $0.0212 = $2120.00
- Service (1,000 free): 29,000 × $0.0212 = $614.80
- **Meta charges for the month: $11274.80**

Illustrative volumes. Excludes taxes, platform fees and volume-tier discounts.

### Which category drives the bill

In the example month, marketing is 38% of the bill in Rest of Central & Eastern Europe but only 13% of the messages: one marketing template costs as much as 4.1 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.

## Rest of Central & Eastern Europe compared with nearby markets

Marketing in Rest of Central & Eastern Europe ranks 2 of 5 in this group (1 = cheapest) and is 17% above the average of the other markets. Utility and authentication are 20% below their average.

| Market | Marketing | Utility | Authentication |
|---|---|---|---|
| **Rest of Central & Eastern Europe** | $0.0860 | $0.0212 | $0.0212 |
| [Poland](https://omnichannels.ai/whatsapp-pricing/poland/) | $0.0366 | $0.0122 | $0.0122 |
| [Hungary](https://omnichannels.ai/whatsapp-pricing/hungary/) | $0.0860 | $0.0350 | $0.0350 |
| [Romania](https://omnichannels.ai/whatsapp-pricing/romania/) | $0.0860 | $0.0290 | $0.0290 |
| [Ukraine](https://omnichannels.ai/whatsapp-pricing/ukraine/) | $0.0860 | $0.0298 | $0.0298 |

## Sources

- [WhatsApp Business Platform pricing — Meta for Developers](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing)
- [Meta rate cards and volume tiers (CSV and PDF by currency) — Meta for Developers](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing#rate-cards-and-volume-tiers)
- [WhatsApp Business Platform pricing — WhatsApp Business website](https://business.whatsapp.com/products/platform-pricing)

## WhatsApp pricing in Rest of Central & Eastern Europe: questions

### How much does a WhatsApp message cost in Rest of Central & Eastern Europe?

From 1 October 2026, Meta charges per delivered template message to recipients in Rest of Central & Eastern Europe: $0.0860 for marketing, $0.0212 for utility and $0.0212 for authentication. Rates are in USD.

### Which WhatsApp messages cost the most in Rest of Central & Eastern Europe?

In the example month, marketing is 38% of the bill in Rest of Central & Eastern Europe but only 13% of the messages: one marketing template costs as much as 4.1 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.

### What do 2,000,000 utility messages a month cost in Rest of Central & Eastern Europe?

2,000,000 utility templates a month in Rest of Central & Eastern Europe: $39210.00 instead of $42400.00 at list, a blended $0.01961 per message (8% off).

### Which languages should WhatsApp templates for Rest of Central & Eastern Europe use?

Customers in Rest of Central & Eastern Europe mostly read Greek, Czech, Bulgarian, Serbian and Croatian. With 5 languages in common use, pick the template language from the customer's stored preference, not from the phone number's country code.

### How does WhatsApp pricing in Rest of Central & Eastern Europe compare with nearby markets?

Marketing in Rest of Central & Eastern Europe ranks 2 of 5 in this group (1 = cheapest) and is 17% above the average of the other markets. Utility and authentication are 20% below their average.

Source: Meta's official WhatsApp Business Platform rate card (USD), effective 1 October 2026, retrieved 2026-10-10. Rates are set by Meta and can change; your quote confirms the current rate.