---
title: "WhatsApp Business API pricing in Rest of Asia Pacific"
description: "WhatsApp rates for Rest of Asia Pacific from 1 October 2026: marketing $0.0842, utility $0.0113, authentication $0.0113 per message, plus volume tiers."
canonical: "https://omnichannels.ai/whatsapp-pricing/rest-of-asia-pacific/"
language: "en"
updated: "2026-10-10"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# WhatsApp Business API pricing in Rest of Asia Pacific

Canonical: https://omnichannels.ai/whatsapp-pricing/rest-of-asia-pacific/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Meta's per-message rates for recipients in Rest of Asia Pacific, effective 1 October 2026, with volume tiers, free-message rules and a worked monthly example. OmniChannels.ai passes Meta's rate through with zero markup.

**Short answer:** A WhatsApp marketing message to Rest of Asia Pacific costs $0.0842, a utility message $0.0113 and an authentication (OTP) message $0.0113 from 1 October 2026, charged by Meta per delivered message. The first 1,000 service messages per number each month are free. OmniChannels.ai charges Meta's rate with zero markup.

## Rates by message category

| Category | USD per message | Per 1,000 messages |
|---|---|---|
| Marketing | $0.0842 | $84.20 |
| Utility | $0.0113 | $11.30 |
| Authentication | $0.0113 | $11.30 |
| Service | $0.0113 | $11.30 |

This rate applies to recipients in: Afghanistan, Australia, Cambodia, China, Japan, Laos, Mongolia, New Zealand, Papua New Guinea, Philippines, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan and Vietnam.

Free-message rules, how volume tiers are counted and Meta's price-change calendar are the same in every market: https://omnichannels.ai/whatsapp-pricing/#rules

## SMS rates across Rest of Asia Pacific

7 of the 16 countries billed at this Meta rate also have a published SMS rate card with us. A WhatsApp authentication template costs $0.0113 in all of them; compare it with each country's cheapest SMS rate:

| Country | SMS from | Regulator · sender ID lead time |
|---|---|---|
| Philippines | $0.0080 | NTC · 5-10 business days |
| Thailand | $0.0340 | NBTC · 5-10 business days |
| Vietnam | $0.0360 | AIS · 7-14 business days |
| Cambodia | $0.0400 | TRC-KH · 7-14 business days |
| Australia | $0.0460 | ACMA · 5-10 business days |
| New Zealand | $0.0460 | DIA · Free-form |
| Taiwan | $0.0520 | NCC-TW · 5-10 business days |

SMS in English fits 160 GSM-7 characters per segment until one character outside GSM-7, or an emoji, drops it to 70.

## Template languages for Rest of Asia Pacific

Customers in Rest of Asia Pacific mostly read English, Chinese, Japanese, Vietnamese and Thai. With 5 languages in common use, pick the template language from the customer's stored preference, not from the phone number's country code.

## Volume tiers

### utility

| Monthly messages | Rate | vs list |
|---|---|---|
| 0–150,000 | $0.0113 | list |
| 150,001–1,000,000 | $0.0107 | -5% |
| 1,000,001–4,000,000 | $0.0102 | -10% |
| 4,000,001–25,000,000 | $0.0096 | -15% |
| 25,000,001–50,000,000 | $0.0090 | -20% |
| 50,000,001+ | $0.0085 | -25% |

### authentication

| Monthly messages | Rate | vs list |
|---|---|---|
| 0–100,000 | $0.0113 | list |
| 100,001–300,000 | $0.0107 | -5% |
| 300,001–1,000,000 | $0.0102 | -10% |
| 1,000,001–10,000,000 | $0.0096 | -15% |
| 10,000,001–20,000,000 | $0.0090 | -20% |
| 20,000,001+ | $0.0085 | -25% |

### Volume tiers at 2,000,000 utility messages

2,000,000 utility templates a month in Rest of Asia Pacific: $20990.00 instead of $22600.00 at list, a blended $0.01050 per message (7% off).

## Worked example

An illustrative month for a business messaging customers in Rest of Asia Pacific, at list rates before volume tiers:

- Marketing: 50,000 × $0.0842 = $4210.00
- Utility: 200,000 × $0.0113 = $2260.00
- Authentication: 100,000 × $0.0113 = $1130.00
- Service (1,000 free): 29,000 × $0.0113 = $327.70
- **Meta charges for the month: $7927.70**

Illustrative volumes. Excludes taxes, platform fees and volume-tier discounts.

### Which category drives the bill

In the example month, marketing is 53% of the bill in Rest of Asia Pacific but only 13% of the messages: one marketing template costs as much as 7.5 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.

## Rest of Asia Pacific compared with nearby markets

Marketing in Rest of Asia Pacific ranks 4 of 5 in this group (1 = cheapest) and is 23% above the average of the other markets. Utility and authentication are 44% below their average.

| Market | Marketing | Utility | Authentication |
|---|---|---|---|
| **Rest of Asia Pacific** | $0.0842 | $0.0113 | $0.0113 |
| [Singapore](https://omnichannels.ai/whatsapp-pricing/singapore/) | $0.0732 | $0.0160 | $0.0160 |
| [Malaysia](https://omnichannels.ai/whatsapp-pricing/malaysia/) | $0.0860 | $0.0140 | $0.0140 |
| [Indonesia](https://omnichannels.ai/whatsapp-pricing/indonesia/) | $0.0411 | $0.0250 | $0.0250 |
| [Hong Kong](https://omnichannels.ai/whatsapp-pricing/hong-kong/) | $0.0732 | $0.0260 | $0.0260 |

## Sources

- [WhatsApp Business Platform pricing — Meta for Developers](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing)
- [Meta rate cards and volume tiers (CSV and PDF by currency) — Meta for Developers](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing#rate-cards-and-volume-tiers)
- [WhatsApp Business Platform pricing — WhatsApp Business website](https://business.whatsapp.com/products/platform-pricing)

## WhatsApp pricing in Rest of Asia Pacific: questions

### How much does a WhatsApp message cost in Rest of Asia Pacific?

From 1 October 2026, Meta charges per delivered template message to recipients in Rest of Asia Pacific: $0.0842 for marketing, $0.0113 for utility and $0.0113 for authentication. Rates are in USD.

### Which WhatsApp messages cost the most in Rest of Asia Pacific?

In the example month, marketing is 53% of the bill in Rest of Asia Pacific but only 13% of the messages: one marketing template costs as much as 7.5 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.

### What do 2,000,000 utility messages a month cost in Rest of Asia Pacific?

2,000,000 utility templates a month in Rest of Asia Pacific: $20990.00 instead of $22600.00 at list, a blended $0.01050 per message (7% off).

### Which languages should WhatsApp templates for Rest of Asia Pacific use?

Customers in Rest of Asia Pacific mostly read English, Chinese, Japanese, Vietnamese and Thai. With 5 languages in common use, pick the template language from the customer's stored preference, not from the phone number's country code.

### How does WhatsApp pricing in Rest of Asia Pacific compare with nearby markets?

Marketing in Rest of Asia Pacific ranks 4 of 5 in this group (1 = cheapest) and is 23% above the average of the other markets. Utility and authentication are 44% below their average.

Source: Meta's official WhatsApp Business Platform rate card (USD), effective 1 October 2026, retrieved 2026-10-10. Rates are set by Meta and can change; your quote confirms the current rate.