---
title: "WhatsApp Business API pricing in Rest of Africa"
description: "WhatsApp rates for Rest of Africa from 1 October 2026: marketing $0.0225, utility $0.0040, authentication $0.0040 per message, plus volume tiers."
canonical: "https://omnichannels.ai/whatsapp-pricing/rest-of-africa/"
language: "en"
updated: "2026-10-10"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# WhatsApp Business API pricing in Rest of Africa

Canonical: https://omnichannels.ai/whatsapp-pricing/rest-of-africa/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Meta's per-message rates for recipients in Rest of Africa, effective 1 October 2026, with volume tiers, free-message rules and a worked monthly example. OmniChannels.ai passes Meta's rate through with zero markup.

**Short answer:** A WhatsApp marketing message to Rest of Africa costs $0.0225, a utility message $0.0040 and an authentication (OTP) message $0.0040 from 1 October 2026, charged by Meta per delivered message. The first 1,000 service messages per number each month are free. OmniChannels.ai charges Meta's rate with zero markup.

## Rates by message category

| Category | USD per message | Per 1,000 messages |
|---|---|---|
| Marketing | $0.0225 | $22.50 |
| Utility | $0.0040 | $4.00 |
| Authentication | $0.0040 | $4.00 |
| Service | $0.0040 | $4.00 |

This rate applies to recipients in: Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Republic of the Congo, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mozambique, Namibia, Niger, Rwanda, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Eswatini, Tanzania, Togo, Tunisia, Uganda, Zambia and Zimbabwe.

Free-message rules, how volume tiers are counted and Meta's price-change calendar are the same in every market: https://omnichannels.ai/whatsapp-pricing/#rules

## SMS rates across Rest of Africa

18 of the 40 countries billed at this Meta rate also have a published SMS rate card with us. A WhatsApp authentication template costs $0.0040 in all of them; compare it with each country's cheapest SMS rate:

| Country | SMS from | Regulator · sender ID lead time |
|---|---|---|
| Kenya | $0.0300 | CA · 5-7 business days |
| Ghana | $0.0320 | NCA-GH · 5-7 business days |
| Rwanda | $0.0320 | RURA · 5-7 business days |
| Tanzania | $0.0340 | TCRA · 5-10 business days |
| Uganda | $0.0340 | UCC · 5-10 business days |
| Botswana | $0.0360 | BOCRA · 5-7 business days |
| Ivory Coast | $0.0360 | ARTCI · 7-10 business days |
| Cameroon | $0.0380 | ART · 7-14 business days |
| Senegal | $0.0380 | ARTP · 7-10 business days |
| Zambia | $0.0380 | ZICTA · 5-10 business days |
| Madagascar | $0.0440 | ARTEC · 10-14 business days |
| Mozambique | $0.0440 | INCM · 10-14 business days |
| Namibia | $0.0440 | CRAN · 5-10 business days |
| Tunisia | $0.0460 | INT · 5-7 business days |
| Angola | $0.0480 | INACOM · 10-14 business days |
| Ethiopia | $0.0520 | ECA · 10-14 business days |
| Algeria | $0.0540 | ARPCE · 10-14 business days |
| Mauritania | $0.0640 | ARE · 10-14 business days |

SMS in French fits 160 GSM-7 characters per segment until one character outside GSM-7, or an emoji, drops it to 70.

## Template languages for Rest of Africa

Customers in Rest of Africa mostly read French, English, Arabic, Portuguese and Swahili. Arabic is written right to left: preview templates on a phone, keep numbers, codes and links in their own variable, and do not mix scripts in one button label. With 5 languages in common use, pick the template language from the customer's stored preference, not from the phone number's country code.

## Volume tiers

### utility

| Monthly messages | Rate | vs list |
|---|---|---|
| 0–100,000 | $0.0040 | list |
| 100,001–1,000,000 | $0.0038 | -5% |
| 1,000,001–4,500,000 | $0.0036 | -10% |
| 4,500,001–40,000,000 | $0.0034 | -15% |
| 40,000,001–80,000,000 | $0.0032 | -20% |
| 80,000,001+ | $0.0030 | -25% |

### authentication

| Monthly messages | Rate | vs list |
|---|---|---|
| 0–300,000 | $0.0040 | list |
| 300,001–2,000,000 | $0.0038 | -5% |
| 2,000,001–10,000,000 | $0.0036 | -10% |
| 10,000,001–20,000,000 | $0.0034 | -15% |
| 20,000,001–40,000,000 | $0.0032 | -20% |
| 40,000,001+ | $0.0030 | -25% |

### Volume tiers at 2,000,000 utility messages

2,000,000 utility templates a month in Rest of Africa: $7420.00 instead of $8000.00 at list, a blended $0.00371 per message (7% off).

## Worked example

An illustrative month for a business messaging customers in Rest of Africa, at list rates before volume tiers:

- Marketing: 50,000 × $0.0225 = $1125.00
- Utility: 200,000 × $0.0040 = $800.00
- Authentication: 100,000 × $0.0040 = $400.00
- Service (1,000 free): 29,000 × $0.0040 = $116.00
- **Meta charges for the month: $2441.00**

Illustrative volumes. Excludes taxes, platform fees and volume-tier discounts.

### Which category drives the bill

In the example month, marketing is 46% of the bill in Rest of Africa but only 13% of the messages: one marketing template costs as much as 5.6 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.

## Rest of Africa compared with nearby markets

Marketing in Rest of Africa ranks 1 of 5 in this group (1 = cheapest) and is 54% below the average of the other markets. Utility and authentication are 63% below their average.

| Market | Marketing | Utility | Authentication |
|---|---|---|---|
| **Rest of Africa** | $0.0225 | $0.0040 | $0.0040 |
| [Nigeria](https://omnichannels.ai/whatsapp-pricing/nigeria/) | $0.0516 | $0.0067 | $0.0067 |
| [South Africa](https://omnichannels.ai/whatsapp-pricing/south-africa/) | $0.0379 | $0.0095 | $0.0095 |
| [Egypt](https://omnichannels.ai/whatsapp-pricing/egypt/) | $0.0644 | $0.0036 | $0.0036 |
| [Morocco](https://omnichannels.ai/whatsapp-pricing/morocco/) | $0.0414 | $0.0230 | $0.0230 |

## Sources

- [WhatsApp Business Platform pricing — Meta for Developers](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing)
- [Meta rate cards and volume tiers (CSV and PDF by currency) — Meta for Developers](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing#rate-cards-and-volume-tiers)
- [WhatsApp Business Platform pricing — WhatsApp Business website](https://business.whatsapp.com/products/platform-pricing)

## WhatsApp pricing in Rest of Africa: questions

### How much does a WhatsApp message cost in Rest of Africa?

From 1 October 2026, Meta charges per delivered template message to recipients in Rest of Africa: $0.0225 for marketing, $0.0040 for utility and $0.0040 for authentication. Rates are in USD.

### Which WhatsApp messages cost the most in Rest of Africa?

In the example month, marketing is 46% of the bill in Rest of Africa but only 13% of the messages: one marketing template costs as much as 5.6 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.

### What do 2,000,000 utility messages a month cost in Rest of Africa?

2,000,000 utility templates a month in Rest of Africa: $7420.00 instead of $8000.00 at list, a blended $0.00371 per message (7% off).

### Which languages should WhatsApp templates for Rest of Africa use?

Customers in Rest of Africa mostly read French, English, Arabic, Portuguese and Swahili. Arabic is written right to left: preview templates on a phone, keep numbers, codes and links in their own variable, and do not mix scripts in one button label. With 5 languages in common use, pick the template language from the customer's stored preference, not from the phone number's country code.

### How does WhatsApp pricing in Rest of Africa compare with nearby markets?

Marketing in Rest of Africa ranks 1 of 5 in this group (1 = cheapest) and is 54% below the average of the other markets. Utility and authentication are 63% below their average.

Source: Meta's official WhatsApp Business Platform rate card (USD), effective 1 October 2026, retrieved 2026-10-10. Rates are set by Meta and can change; your quote confirms the current rate.