---
title: "WhatsApp Business API pricing in Morocco"
description: "Meta's WhatsApp Business rates for Morocco from 1 October 2026: marketing $0.0414, utility $0.0230, authentication $0.0230 per message, plus volume tiers."
canonical: "https://omnichannels.ai/whatsapp-pricing/morocco/"
language: "en"
updated: "2026-10-10"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# WhatsApp Business API pricing in Morocco

Canonical: https://omnichannels.ai/whatsapp-pricing/morocco/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Meta's per-message rates for recipients in Morocco, effective 1 October 2026, with volume tiers, free-message rules and a worked monthly example. OmniChannels.ai passes Meta's rate through with zero markup.

**Short answer:** A WhatsApp marketing message to Morocco costs $0.0414, a utility message $0.0230 and an authentication (OTP) message $0.0230 from 1 October 2026, charged by Meta per delivered message. The first 1,000 service messages per number each month are free. OmniChannels.ai charges Meta's rate with zero markup.

## Rates by message category

| Category | USD per message | Per 1,000 messages |
|---|---|---|
| Marketing | $0.0414 | $41.40 |
| Utility | $0.0230 | $23.00 |
| Authentication | $0.0230 | $23.00 |
| Authentication-international | $0.0811 | $81.10 |
| Service | $0.0230 | $23.00 |

Free-message rules, how volume tiers are counted and Meta's price-change calendar are the same in every market: https://omnichannels.ai/whatsapp-pricing/#rules

## WhatsApp or SMS in Morocco?

An authentication (OTP) template in Morocco costs $0.0230, 48% less than the cheapest SMS: $0.0440 on inwi. We route SMS to 3 networks there (Maroc Telecom, Orange Morocco and inwi). Even a marketing template, at $0.0414, costs less than the cheapest SMS here.

SMS in Arabic is UCS-2: 70 characters per segment, so a 120-character message bills as 2 SMS; WhatsApp bills 1 message.

## Sender identity and registration in Morocco

No sender ID to register for WhatsApp: Meta reviews your display name. SMS fallback follows ANRT rules:

- **SMS sender formats:** ANRT · Maroc Telecom and Orange Morocco: Alphanumeric (Latin or Arabic), up to 11 chars
- **SMS sender ID registration:** ANRT · Maroc Telecom and Orange Morocco: Required — one sender ID per legal entity per use case Typical lead time: 5-10 business days.

Sender ID registration in Morocco: https://omnichannels.ai/sender-id/morocco/

## Consent and sending hours in Morocco

- **Opt-in:** Verifiable opt-in required (logged source, timestamp, IP, channel). Opt-in evidence must be retained for the life of the marketing relationship.
- **Opt-out:** Every marketing message must carry an opt-out keyword (STOP / ايقاف). Honoured network-wide and audited by the regulator.
- **Sending hours:** No regulator-published quiet hours; we schedule promotions for local daytime.

## Template languages for Morocco

Customers in Morocco mostly read Arabic and French. Arabic is written right to left: preview templates on a phone, keep numbers, codes and links in their own variable, and do not mix scripts in one button label.

## Volume tiers

### utility

| Monthly messages | Rate | vs list |
|---|---|---|
| 0–100,000 | $0.0230 | list |
| 100,001–1,000,000 | $0.0219 | -5% |
| 1,000,001–4,500,000 | $0.0207 | -10% |
| 4,500,001–40,000,000 | $0.0196 | -15% |
| 40,000,001–80,000,000 | $0.0184 | -20% |
| 80,000,001+ | $0.0173 | -25% |

### authentication

| Monthly messages | Rate | vs list |
|---|---|---|
| 0–300,000 | $0.0230 | list |
| 300,001–2,000,000 | $0.0219 | -5% |
| 2,000,001–10,000,000 | $0.0207 | -10% |
| 10,000,001–20,000,000 | $0.0196 | -15% |
| 20,000,001–40,000,000 | $0.0184 | -20% |
| 40,000,001+ | $0.0173 | -25% |

### authentication international

| Monthly messages | Rate | vs list |
|---|---|---|
| 0–300,000 | $0.0811 | list |
| 300,001–2,000,000 | $0.0770 | -5% |
| 2,000,001–10,000,000 | $0.0730 | -10% |
| 10,000,001–20,000,000 | $0.0689 | -15% |
| 20,000,001–40,000,000 | $0.0649 | -20% |
| 40,000,001+ | $0.0608 | -25% |

### Volume tiers at 2,000,000 utility messages

2,000,000 utility templates a month in Morocco: $42710.00 instead of $46000.00 at list, a blended $0.02135 per message (7% off).

## Worked example

An illustrative month for a business messaging customers in Morocco, at list rates before volume tiers:

- Marketing: 50,000 × $0.0414 = $2070.00
- Utility: 200,000 × $0.0230 = $4600.00
- Authentication: 100,000 × $0.0230 = $2300.00
- Service (1,000 free): 29,000 × $0.0230 = $667.00
- **Meta charges for the month: $9637.00**

Illustrative volumes. Excludes taxes, platform fees and volume-tier discounts.

### Which category drives the bill

Utility templates are the largest line in the example month in Morocco: 48% of the bill for 53% of the messages. Marketing costs only 1.8× utility here, so the utility volume tiers matter more than the category mix.

## Morocco compared with nearby markets

Marketing in Morocco ranks 2 of 5 in this group (1 = cheapest) and is 32% below the average of the other markets. Utility and authentication are 60% above their average.

| Market | Marketing | Utility | Authentication |
|---|---|---|---|
| **Morocco** | $0.0414 | $0.0230 | $0.0230 |
| [Egypt](https://omnichannels.ai/whatsapp-pricing/egypt/) | $0.0644 | $0.0036 | $0.0036 |
| [Spain](https://omnichannels.ai/whatsapp-pricing/spain/) | $0.0707 | $0.0200 | $0.0200 |
| [France](https://omnichannels.ai/whatsapp-pricing/france/) | $0.0859 | $0.0300 | $0.0300 |
| [Rest of Africa](https://omnichannels.ai/whatsapp-pricing/rest-of-africa/) | $0.0225 | $0.0040 | $0.0040 |

## Sources

- [WhatsApp Business Platform pricing — Meta for Developers](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing)
- [Meta rate cards and volume tiers (CSV and PDF by currency) — Meta for Developers](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing#rate-cards-and-volume-tiers)
- [WhatsApp Business Platform pricing — WhatsApp Business website](https://business.whatsapp.com/products/platform-pricing)

## WhatsApp pricing in Morocco: questions

### How much does a WhatsApp message cost in Morocco?

From 1 October 2026, Meta charges per delivered template message to recipients in Morocco: $0.0414 for marketing, $0.0230 for utility and $0.0230 for authentication, and $0.0811 for authentication-international. Rates are in USD.

### Is WhatsApp cheaper than SMS in Morocco?

An authentication (OTP) template in Morocco costs $0.0230, 48% less than the cheapest SMS: $0.0440 on inwi. We route SMS to 3 networks there (Maroc Telecom, Orange Morocco and inwi). Even a marketing template, at $0.0414, costs less than the cheapest SMS here. SMS in Arabic is UCS-2: 70 characters per segment, so a 120-character message bills as 2 SMS; WhatsApp bills 1 message.

### Which WhatsApp messages cost the most in Morocco?

Utility templates are the largest line in the example month in Morocco: 48% of the bill for 53% of the messages. Marketing costs only 1.8× utility here, so the utility volume tiers matter more than the category mix.

### What do 2,000,000 utility messages a month cost in Morocco?

2,000,000 utility templates a month in Morocco: $42710.00 instead of $46000.00 at list, a blended $0.02135 per message (7% off).

### What is the authentication-international rate in Morocco?

$0.0811 per message, 3.5× the domestic authentication rate of $0.0230. Meta charges it only when an eligible business sends authentication templates to users in Morocco from outside its primary business location.

### Which opt-in rules apply to business messages in Morocco?

Verifiable opt-in required (logged source, timestamp, IP, channel). Opt-in evidence must be retained for the life of the marketing relationship. Every marketing message must carry an opt-out keyword (STOP / ايقاف). Honoured network-wide and audited by the regulator.

Source: Meta's official WhatsApp Business Platform rate card (USD), effective 1 October 2026, retrieved 2026-10-10. Rates are set by Meta and can change; your quote confirms the current rate.