---
title: "WhatsApp Business API pricing in Hungary"
description: "Meta's WhatsApp Business rates for Hungary from 1 October 2026: marketing $0.0860, utility $0.0350, authentication $0.0350 per message, plus volume tiers."
canonical: "https://omnichannels.ai/whatsapp-pricing/hungary/"
language: "en"
updated: "2026-10-10"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# WhatsApp Business API pricing in Hungary

Canonical: https://omnichannels.ai/whatsapp-pricing/hungary/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Meta's per-message rates for recipients in Hungary, effective 1 October 2026, with volume tiers, free-message rules and a worked monthly example. OmniChannels.ai passes Meta's rate through with zero markup.

**Short answer:** A WhatsApp marketing message to Hungary costs $0.0860, a utility message $0.0350 and an authentication (OTP) message $0.0350 from 1 October 2026, charged by Meta per delivered message. The first 1,000 service messages per number each month are free. OmniChannels.ai charges Meta's rate with zero markup.

## Rates by message category

| Category | USD per message | Per 1,000 messages |
|---|---|---|
| Marketing | $0.0860 | $86.00 |
| Utility | $0.0350 | $35.00 |
| Authentication | $0.0350 | $35.00 |
| Service | $0.0350 | $35.00 |

Free-message rules, how volume tiers are counted and Meta's price-change calendar are the same in every market: https://omnichannels.ai/whatsapp-pricing/#rules

## WhatsApp or SMS in Hungary?

We do not publish an SMS rate card for Hungary. If you need SMS fallback alongside WhatsApp there, ask us for a quote.

SMS in Hungarian fits 160 GSM-7 characters per segment until one character outside GSM-7, or an emoji, drops it to 70.

## Template languages for Hungary

Customers in Hungary mostly read Hungarian.

## Volume tiers

### utility

| Monthly messages | Rate | vs list |
|---|---|---|
| 0–100,000 | $0.0350 | list |
| 100,001–1,000,000 | $0.0333 | -5% |
| 1,000,001–4,500,000 | $0.0315 | -10% |
| 4,500,001–40,000,000 | $0.0298 | -15% |
| 40,000,001–80,000,000 | $0.0280 | -20% |
| 80,000,001+ | $0.0263 | -25% |

### authentication

| Monthly messages | Rate | vs list |
|---|---|---|
| 0–300,000 | $0.0350 | list |
| 300,001–2,000,000 | $0.0333 | -5% |
| 2,000,001–10,000,000 | $0.0315 | -10% |
| 10,000,001–20,000,000 | $0.0298 | -15% |
| 20,000,001–40,000,000 | $0.0280 | -20% |
| 40,000,001+ | $0.0263 | -25% |

### Volume tiers at 2,000,000 utility messages

2,000,000 utility templates a month in Hungary: $64970.00 instead of $70000.00 at list, a blended $0.03249 per message (7% off).

## Worked example

An illustrative month for a business messaging customers in Hungary, at list rates before volume tiers:

- Marketing: 50,000 × $0.0860 = $4300.00
- Utility: 200,000 × $0.0350 = $7000.00
- Authentication: 100,000 × $0.0350 = $3500.00
- Service (1,000 free): 29,000 × $0.0350 = $1015.00
- **Meta charges for the month: $15815.00**

Illustrative volumes. Excludes taxes, platform fees and volume-tier discounts.

### Which category drives the bill

Utility templates are the largest line in the example month in Hungary: 44% of the bill for 53% of the messages. Marketing costs only 2.5× utility here, so the utility volume tiers matter more than the category mix.

## Hungary compared with nearby markets

Marketing in Hungary ranks 2 of 5 in this group (1 = cheapest) and is 17% above the average of the other markets. Utility and authentication are 52% above their average.

| Market | Marketing | Utility | Authentication |
|---|---|---|---|
| **Hungary** | $0.0860 | $0.0350 | $0.0350 |
| [Romania](https://omnichannels.ai/whatsapp-pricing/romania/) | $0.0860 | $0.0290 | $0.0290 |
| [Poland](https://omnichannels.ai/whatsapp-pricing/poland/) | $0.0366 | $0.0122 | $0.0122 |
| [Ukraine](https://omnichannels.ai/whatsapp-pricing/ukraine/) | $0.0860 | $0.0298 | $0.0298 |
| [Rest of Central & Eastern Europe](https://omnichannels.ai/whatsapp-pricing/rest-of-central-and-eastern-europe/) | $0.0860 | $0.0212 | $0.0212 |

## Sources

- [WhatsApp Business Platform pricing — Meta for Developers](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing)
- [Meta rate cards and volume tiers (CSV and PDF by currency) — Meta for Developers](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing#rate-cards-and-volume-tiers)
- [WhatsApp Business Platform pricing — WhatsApp Business website](https://business.whatsapp.com/products/platform-pricing)

## WhatsApp pricing in Hungary: questions

### How much does a WhatsApp message cost in Hungary?

From 1 October 2026, Meta charges per delivered template message to recipients in Hungary: $0.0860 for marketing, $0.0350 for utility and $0.0350 for authentication. Rates are in USD.

### Which WhatsApp messages cost the most in Hungary?

Utility templates are the largest line in the example month in Hungary: 44% of the bill for 53% of the messages. Marketing costs only 2.5× utility here, so the utility volume tiers matter more than the category mix.

### What do 2,000,000 utility messages a month cost in Hungary?

2,000,000 utility templates a month in Hungary: $64970.00 instead of $70000.00 at list, a blended $0.03249 per message (7% off).

### Which languages should WhatsApp templates for Hungary use?

Customers in Hungary mostly read Hungarian.

### How does WhatsApp pricing in Hungary compare with nearby markets?

Marketing in Hungary ranks 2 of 5 in this group (1 = cheapest) and is 17% above the average of the other markets. Utility and authentication are 52% above their average.

Source: Meta's official WhatsApp Business Platform rate card (USD), effective 1 October 2026, retrieved 2026-10-10. Rates are set by Meta and can change; your quote confirms the current rate.