---
title: "WhatsApp Business API pricing in Colombia"
description: "Meta's WhatsApp Business rates for Colombia from 1 October 2026: marketing $0.0125, utility $0.0008, authentication $0.0008 per message, plus volume tiers."
canonical: "https://omnichannels.ai/whatsapp-pricing/colombia/"
language: "en"
updated: "2026-10-10"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# WhatsApp Business API pricing in Colombia

Canonical: https://omnichannels.ai/whatsapp-pricing/colombia/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Meta's per-message rates for recipients in Colombia, effective 1 October 2026, with volume tiers, free-message rules and a worked monthly example. OmniChannels.ai passes Meta's rate through with zero markup.

**Short answer:** A WhatsApp marketing message to Colombia costs $0.0125, a utility message $0.0008 and an authentication (OTP) message $0.0008 from 1 October 2026, charged by Meta per delivered message. The first 1,000 service messages per number each month are free. OmniChannels.ai charges Meta's rate with zero markup.

## Rates by message category

| Category | USD per message | Per 1,000 messages |
|---|---|---|
| Marketing | $0.0125 | $12.50 |
| Utility | $0.0008 | $0.80 |
| Authentication | $0.0008 | $0.80 |
| Service | $0.0008 | $0.80 |

Free-message rules, how volume tiers are counted and Meta's price-change calendar are the same in every market: https://omnichannels.ai/whatsapp-pricing/#rules

## WhatsApp or SMS in Colombia?

An authentication (OTP) template in Colombia costs $0.0008, 97% less than the cheapest SMS: $0.0300 on Tigo Colombia. We route SMS to 3 networks there (Claro Colombia, Movistar Colombia and Tigo Colombia). Even a marketing template, at $0.0125, costs less than the cheapest SMS here.

SMS in Spanish fits 160 GSM-7 characters per segment until one character outside GSM-7, or an emoji, drops it to 70.

## Sender identity and registration in Colombia

No sender ID to register for WhatsApp: Meta reviews your display name. SMS fallback follows CRC rules:

- **SMS sender formats:** CRC · Claro Colombia and Movistar Colombia: Alphanumeric (where supported) or numeric long-code / short-code
- **SMS sender ID registration:** CRC · Claro Colombia and Movistar Colombia: Set by the operators; BroadNet confirms the current requirements during onboarding Typical lead time: 5-10 business days.

Sender ID registration in Colombia: https://omnichannels.ai/sender-id/colombia/

## Consent and sending hours in Colombia

- **Opt-in:** Verifiable opt-in required, with consent records retained per the local data-protection law.
- **Opt-out:** STOP / SAIR keyword honoured network-wide. Opt-out is one-step and applied across the operator.
- **Sending hours:** Law 2300 of 2023 limits advertising SMS to Monday–Friday 07:00–19:00 and Saturday 08:00–15:00, never on Sundays or public holidays. Transactional 24/7.

## Template languages for Colombia

Customers in Colombia mostly read Spanish.

## Volume tiers

### utility

| Monthly messages | Rate | vs list |
|---|---|---|
| 0–100,000 | $0.0008 | list |
| 100,001–1,000,000 | $0.0008 | -5% |
| 1,000,001–4,500,000 | $0.0007 | -10% |
| 4,500,001–15,000,000 | $0.0007 | -15% |
| 15,000,001–30,000,000 | $0.0006 | -20% |
| 30,000,001+ | $0.0006 | -25% |

### authentication

| Monthly messages | Rate | vs list |
|---|---|---|
| 0–120,000 | $0.0008 | list |
| 120,001–400,000 | $0.0008 | -5% |
| 400,001–1,000,000 | $0.0007 | -10% |
| 1,000,001–5,000,000 | $0.0007 | -15% |
| 5,000,001–10,000,000 | $0.0006 | -20% |
| 10,000,001+ | $0.0006 | -25% |

### Volume tiers at 2,000,000 utility messages

2,000,000 utility templates a month in Colombia: $1500.00 instead of $1600.00 at list, a blended $0.00075 per message (6% off).

## Worked example

An illustrative month for a business messaging customers in Colombia, at list rates before volume tiers:

- Marketing: 50,000 × $0.0125 = $625.00
- Utility: 200,000 × $0.0008 = $160.00
- Authentication: 100,000 × $0.0008 = $80.00
- Service (1,000 free): 29,000 × $0.0008 = $23.20
- **Meta charges for the month: $888.20**

Illustrative volumes. Excludes taxes, platform fees and volume-tier discounts.

### Which category drives the bill

In the example month, marketing is 70% of the bill in Colombia but only 13% of the messages: one marketing template costs as much as 15.6 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.

## Colombia compared with nearby markets

Marketing in Colombia ranks 1 of 5 in this group (1 = cheapest) and is 80% below the average of the other markets. Utility and authentication are 94% below their average.

| Market | Marketing | Utility | Authentication |
|---|---|---|---|
| **Colombia** | $0.0125 | $0.0008 | $0.0008 |
| [Peru](https://omnichannels.ai/whatsapp-pricing/peru/) | $0.0703 | $0.0300 | $0.0300 |
| [Mexico](https://omnichannels.ai/whatsapp-pricing/mexico/) | $0.0397 | $0.0085 | $0.0085 |
| [Brazil](https://omnichannels.ai/whatsapp-pricing/brazil/) | $0.0625 | $0.0068 | $0.0068 |
| [Rest of Latin America](https://omnichannels.ai/whatsapp-pricing/rest-of-latin-america/) | $0.0740 | $0.0113 | $0.0113 |

## Sources

- [WhatsApp Business Platform pricing — Meta for Developers](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing)
- [Meta rate cards and volume tiers (CSV and PDF by currency) — Meta for Developers](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing#rate-cards-and-volume-tiers)
- [WhatsApp Business Platform pricing — WhatsApp Business website](https://business.whatsapp.com/products/platform-pricing)

## WhatsApp pricing in Colombia: questions

### How much does a WhatsApp message cost in Colombia?

From 1 October 2026, Meta charges per delivered template message to recipients in Colombia: $0.0125 for marketing, $0.0008 for utility and $0.0008 for authentication. Rates are in USD.

### Is WhatsApp cheaper than SMS in Colombia?

An authentication (OTP) template in Colombia costs $0.0008, 97% less than the cheapest SMS: $0.0300 on Tigo Colombia. We route SMS to 3 networks there (Claro Colombia, Movistar Colombia and Tigo Colombia). Even a marketing template, at $0.0125, costs less than the cheapest SMS here. SMS in Spanish fits 160 GSM-7 characters per segment until one character outside GSM-7, or an emoji, drops it to 70.

### Which WhatsApp messages cost the most in Colombia?

In the example month, marketing is 70% of the bill in Colombia but only 13% of the messages: one marketing template costs as much as 15.6 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.

### What do 2,000,000 utility messages a month cost in Colombia?

2,000,000 utility templates a month in Colombia: $1500.00 instead of $1600.00 at list, a blended $0.00075 per message (6% off).

### Which opt-in rules apply to business messages in Colombia?

Verifiable opt-in required, with consent records retained per the local data-protection law. STOP / SAIR keyword honoured network-wide. Opt-out is one-step and applied across the operator.

### How does WhatsApp pricing in Colombia compare with nearby markets?

Marketing in Colombia ranks 1 of 5 in this group (1 = cheapest) and is 80% below the average of the other markets. Utility and authentication are 94% below their average.

Source: Meta's official WhatsApp Business Platform rate card (USD), effective 1 October 2026, retrieved 2026-10-10. Rates are set by Meta and can change; your quote confirms the current rate.