---
title: "WhatsApp Business API pricing in Bangladesh"
description: "Meta's WhatsApp Business rates for Bangladesh from 1 October 2026: marketing $0.0732, utility $0.0037, authentication $0.0037 per message, plus volume tiers."
canonical: "https://omnichannels.ai/whatsapp-pricing/bangladesh/"
language: "en"
updated: "2026-10-10"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# WhatsApp Business API pricing in Bangladesh

Canonical: https://omnichannels.ai/whatsapp-pricing/bangladesh/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Meta's per-message rates for recipients in Bangladesh, effective 1 October 2026, with volume tiers, free-message rules and a worked monthly example. OmniChannels.ai passes Meta's rate through with zero markup.

**Short answer:** A WhatsApp marketing message to Bangladesh costs $0.0732, a utility message $0.0037 and an authentication (OTP) message $0.0037 from 1 October 2026, charged by Meta per delivered message. The first 1,000 service messages per number each month are free. OmniChannels.ai charges Meta's rate with zero markup.

## Rates by message category

| Category | USD per message | Per 1,000 messages |
|---|---|---|
| Marketing | $0.0732 | $73.20 |
| Utility | $0.0037 | $3.70 |
| Authentication | $0.0037 | $3.70 |
| Authentication-international | $0.0960 | $96.00 |
| Service | $0.0037 | $3.70 |

Free-message rules, how volume tiers are counted and Meta's price-change calendar are the same in every market: https://omnichannels.ai/whatsapp-pricing/#rules

## WhatsApp or SMS in Bangladesh?

SMS in Bangladesh starts at $0.0027 on Grameenphone, 27% below WhatsApp's authentication rate of $0.0037. We route SMS to 4 networks there (Grameenphone, Robi Axiata, Banglalink and Teletalk), so SMS stays the cheaper OTP channel unless WhatsApp's higher conversion matters more. A marketing template costs $0.0732, 27.1× that SMS rate, so promotions are where the gap is widest.

SMS in Bangla is UCS-2: 70 characters per segment, so a 120-character message bills as 2 SMS; WhatsApp bills 1 message.

## Sender identity and registration in Bangladesh

No sender ID to register for WhatsApp: Meta reviews your display name. SMS fallback follows BTRC rules:

- **SMS sender formats:** BTRC · Grameenphone and Robi Axiata: Alphanumeric (local script supported), up to 11 chars
- **SMS sender ID registration:** BTRC · Grameenphone and Robi Axiata: Set by the operators; BroadNet confirms the current requirements during onboarding Typical lead time: 5-10 business days.

Sender ID registration in Bangladesh: https://omnichannels.ai/sender-id/bangladesh/

## Consent and sending hours in Bangladesh

- **Opt-in:** Verifiable opt-in required, with traffic categorised by use case at the time of registration. DLT-style template approval applies in several markets.
- **Opt-out:** STOP keyword and DND-registry suppression applied automatically. Records retained per regulator requirements.
- **Sending hours:** No regulator-published quiet hours; we schedule promotions for local daytime.

## Template languages for Bangladesh

Customers in Bangladesh mostly read Bangla and English.

## Volume tiers

### utility

| Monthly messages | Rate | vs list |
|---|---|---|
| 0–150,000 | $0.0037 | list |
| 150,001–1,000,000 | $0.0035 | -5% |
| 1,000,001–4,000,000 | $0.0033 | -10% |
| 4,000,001–25,000,000 | $0.0031 | -15% |
| 25,000,001–50,000,000 | $0.0030 | -20% |
| 50,000,001+ | $0.0028 | -25% |

### authentication

| Monthly messages | Rate | vs list |
|---|---|---|
| 0–100,000 | $0.0037 | list |
| 100,001–300,000 | $0.0035 | -5% |
| 300,001–1,000,000 | $0.0033 | -10% |
| 1,000,001–10,000,000 | $0.0031 | -15% |
| 10,000,001–20,000,000 | $0.0030 | -20% |
| 20,000,001+ | $0.0028 | -25% |

### authentication international

| Monthly messages | Rate | vs list |
|---|---|---|
| 0–100,000 | $0.0960 | list |
| 100,001–300,000 | $0.0912 | -5% |
| 300,001–1,000,000 | $0.0864 | -10% |
| 1,000,001–10,000,000 | $0.0816 | -15% |
| 10,000,001–20,000,000 | $0.0768 | -20% |
| 20,000,001+ | $0.0720 | -25% |

### Volume tiers at 2,000,000 utility messages

2,000,000 utility templates a month in Bangladesh: $6830.00 instead of $7400.00 at list, a blended $0.00342 per message (8% off).

## Worked example

An illustrative month for a business messaging customers in Bangladesh, at list rates before volume tiers:

- Marketing: 50,000 × $0.0732 = $3660.00
- Utility: 200,000 × $0.0037 = $740.00
- Authentication: 100,000 × $0.0037 = $370.00
- Service (1,000 free): 29,000 × $0.0037 = $107.30
- **Meta charges for the month: $4877.30**

Illustrative volumes. Excludes taxes, platform fees and volume-tier discounts.

### Which category drives the bill

In the example month, marketing is 75% of the bill in Bangladesh but only 13% of the messages: one marketing template costs as much as 19.8 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.

## Bangladesh compared with nearby markets

Marketing in Bangladesh ranks 3 of 5 in this group (1 = cheapest) and is 42% above the average of the other markets. Utility and authentication are 32% below their average.

| Market | Marketing | Utility | Authentication |
|---|---|---|---|
| **Bangladesh** | $0.0732 | $0.0037 | $0.0037 |
| [India](https://omnichannels.ai/whatsapp-pricing/india/) | $0.0118 | $0.0014 | $0.0014 |
| [Nepal](https://omnichannels.ai/whatsapp-pricing/nepal/) | $0.0732 | $0.0034 | $0.0034 |
| [Sri Lanka](https://omnichannels.ai/whatsapp-pricing/sri-lanka/) | $0.0732 | $0.0020 | $0.0020 |
| [Pakistan](https://omnichannels.ai/whatsapp-pricing/pakistan/) | $0.0473 | $0.0150 | $0.0150 |

## Sources

- [WhatsApp Business Platform pricing — Meta for Developers](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing)
- [Meta rate cards and volume tiers (CSV and PDF by currency) — Meta for Developers](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing#rate-cards-and-volume-tiers)
- [WhatsApp Business Platform pricing — WhatsApp Business website](https://business.whatsapp.com/products/platform-pricing)

## WhatsApp pricing in Bangladesh: questions

### How much does a WhatsApp message cost in Bangladesh?

From 1 October 2026, Meta charges per delivered template message to recipients in Bangladesh: $0.0732 for marketing, $0.0037 for utility and $0.0037 for authentication, and $0.0960 for authentication-international. Rates are in USD.

### Is WhatsApp cheaper than SMS in Bangladesh?

SMS in Bangladesh starts at $0.0027 on Grameenphone, 27% below WhatsApp's authentication rate of $0.0037. We route SMS to 4 networks there (Grameenphone, Robi Axiata, Banglalink and Teletalk), so SMS stays the cheaper OTP channel unless WhatsApp's higher conversion matters more. A marketing template costs $0.0732, 27.1× that SMS rate, so promotions are where the gap is widest. SMS in Bangla is UCS-2: 70 characters per segment, so a 120-character message bills as 2 SMS; WhatsApp bills 1 message.

### Which WhatsApp messages cost the most in Bangladesh?

In the example month, marketing is 75% of the bill in Bangladesh but only 13% of the messages: one marketing template costs as much as 19.8 utility templates. Moving order and account updates to utility templates, and answering inside the free service window, lowers the bill fastest.

### What do 2,000,000 utility messages a month cost in Bangladesh?

2,000,000 utility templates a month in Bangladesh: $6830.00 instead of $7400.00 at list, a blended $0.00342 per message (8% off).

### What is the authentication-international rate in Bangladesh?

$0.0960 per message, 25.9× the domestic authentication rate of $0.0037. Meta charges it only when an eligible business sends authentication templates to users in Bangladesh from outside its primary business location.

### Which opt-in rules apply to business messages in Bangladesh?

Verifiable opt-in required, with traffic categorised by use case at the time of registration. DLT-style template approval applies in several markets. STOP keyword and DND-registry suppression applied automatically. Records retained per regulator requirements.

Source: Meta's official WhatsApp Business Platform rate card (USD), effective 1 October 2026, retrieved 2026-10-10. Rates are set by Meta and can change; your quote confirms the current rate.