--- title: "10DLC and Toll-Free Registration Kit" description: "Free 10DLC and toll-free verification kit: campaign description example, sample messages, opt-in flow, HELP and STOP replies, with rejection checks." canonical: "https://omnichannels.ai/tools/10dlc-registration-kit/" language: "en" updated: "2026-10-10" publisher: "BroadNet Technologies" brand: "OmniChannels.ai" --- # 10DLC and Toll-Free Registration Kit Canonical: https://omnichannels.ai/tools/10dlc-registration-kit/ Language: en Publisher: OmniChannels.ai by BroadNet Technologies A good 10DLC campaign description says who sends the messages, who receives them, what they contain and how people opt in, for example: "Acme Outdoor sends order updates and promotional offers by SMS to customers who opt in on our website checkout form. Up to 4 msgs/month. Reply STOP to opt out, HELP for help." Sample messages must name the brand, match the use case and include opt-out wording. ## How to prepare a 10DLC or toll-free registration 1. **Describe your brand:** Enter the brand name customers know, your website, privacy policy, SMS terms and a support email or phone. 2. **Choose the use case and messages:** Pick the TCR use case, the message types you will send, how often, and every way customers opt in. 3. **Fix what the checks flag:** Errors are common rejection causes, such as promotions under a non-marketing use case or a public link shortener. 4. **Copy into your provider's form:** Copy each field into the registration form, or download the kit as a Word or text file with the submission checklist. ## What 10DLC registration asks for US carriers require application-to-person traffic on local 10-digit numbers to be registered with The Campaign Registry (TCR). Brands can't register directly: your messaging provider registers the brand, with its legal name and tax ID, and then each campaign. The campaign form asks for a use case, a description, the message flow or call-to-action, sample messages and attributes such as opt-in, opt-out, HELP, embedded links and age-gated content. TCR does not approve or reject campaigns itself; your provider and its upstream partners review them, and rejection reasons come back through your provider. The fastest way through is a set of texts that tell the same story everywhere. - Campaign description: a clear and detailed outline of what the campaign is for. - Message flow: every way a consumer opts in. If there are several methods, list them all. - Sample messages: at least 1, and at least 2 for Marketing, Mixed and the special use cases, up to 5. - Privacy policy and terms: TCR lists the links as optional fields but states that compliant policies are required. ## Why campaigns get rejected Most rejections come from mismatches. The description promises order updates but a sample message is a discount; the use case is Account Notification but the brand also sends offers; the opt-in page can't be opened without logging in; or the website shows a different name from the registered brand. Other frequent causes are a missing brand name in the samples, no opt-out wording, links through public shorteners, which TCR's guide says are not accepted, and content that needs age gating or is not allowed at all. The kit checks each of these and labels whether the rule comes from the TCR guide, CTIA or common industry practice. ## Opt-in, HELP and STOP wording CTIA's Messaging Principles say a call-to-action should tell the consumer the program, who is sending, the type and purpose of the messages, any fees and how to opt out, with a link to the privacy policy. The kit writes a disclosure for an unticked checkbox with frequency, "Msg & data rates may apply", HELP and STOP, and adds "Consent is not a condition of purchase" when you send marketing. For recurring programs, send a confirmation message right after opt-in. The HELP reply must give the program name and a way to reach you, and the STOP reply is one final message confirming that no more messages will be sent. ## Toll-free verification Toll-free numbers do not use TCR. Instead, your provider submits a toll-free verification request with your business details, a use case category and description, a sample message, the opt-in type and workflow, an image or URL that shows the opt-in, and an estimated monthly volume. Field names vary between providers. The same principles apply: the description, opt-in proof and samples must match. Switch the number type to toll-free and the kit adds the verification fields, reusing the description and message flow so the two never contradict each other. ## Privacy policy and terms snippets Reviewers commonly look for a sentence in your privacy policy saying that mobile numbers and SMS opt-in consent are not sold or shared with third parties for their marketing. The kit writes that clause and a short SMS terms section covering the program, frequency, costs, HELP, STOP and carrier liability. This tool summarises public guidance we reviewed on the date shown. It is not legal advice and does not guarantee approval. Carriers and their vetting partners decide, and their rules change. ## 10DLC and toll-free registration: common questions ### What is a good 10DLC campaign description example? "Acme Outdoor sends order confirmations, delivery updates and promotional offers by SMS to customers who opt in at checkout on acme.com. Up to 4 msgs/month. Reply STOP to opt out and HELP for help." Name the sender, the recipients, the purpose and the opt-in. ### How many sample messages do I need? TCR requires at least one sample for most standard use cases and at least two for Marketing, Mixed and the special use cases, up to five. Each sample should name your brand and look like a real message you will send. ### Can I use bit.ly or other short links? No. TCR's guide says public URL shorteners such as bitly and tinyurl are not accepted. Use full links on your own domain, or a branded short domain that only you use. ### Which use case should I pick if I send offers and order updates? Mixed covers two to five standard purposes on one campaign; Low Volume Mixed is for small senders. Promotions under a non-marketing use case such as Account Notification are a common reason for rejection. ### Does my opt-in page have to be public? Reviewers need to see how consent is collected. Keep the form on a public page without login, or upload screenshots. For paper, verbal or phone opt-in, upload a photo of the form or the exact script. ### What should the HELP and STOP replies say? HELP: your brand name and how to reach support, for example an email or phone number. STOP: a single confirmation that the person is unsubscribed and will get no more messages. After that, send nothing else. ### Is toll-free verification the same as 10DLC registration? No. Toll-free numbers go through toll-free verification with your provider, not TCR. The information is similar: business details, use case, sample message, opt-in proof and expected monthly volume. ### Does this kit guarantee approval? No. It helps you submit consistent, complete information based on public TCR and CTIA guidance, but carriers and their vetting partners make the decision and their requirements change.