---
title: "White Friday annual plan offer WhatsApp template (marketing)"
description: "Drive annual plan upgrades on White Friday with this SaaS WhatsApp marketing template. Variables explained, opt-out kept and 3 offer variations to copy."
canonical: "https://omnichannels.ai/templates/saas-white-friday/"
language: "en"
updated: "2026-10-10"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# White Friday annual plan offer WhatsApp template (marketing)

Canonical: https://omnichannels.ai/templates/saas-white-friday/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Send it to opted-in monthly subscribers during the White Friday season. A switch-to-annual offer with a clear deadline locks in revenue and reduces churn without discounting new sign-ups.

- Channel: WhatsApp
- WhatsApp category: Marketing
- Industry: SaaS and apps
- Use case: White Friday
- Characters: 142 / 1024

```text
White Friday offer for {{1}}: switch to annual billing before {{2}} and save {{3}} on your plan. Your settings and data stay exactly the same.
```
Buttons: Switch to annual | Stop promotions

## Variables explained

| Variable | What it is | Example |
|---|---|---|
| `{{1}}` | Customer's first name or company name | Aisha |
| `{{2}}` | Offer end date | 1 December |
| `{{3}}` | Saving as a percentage or amount | 30% |

## Category and compliance notes

Meta classifies this as a marketing template: it promotes, re-engages or announces. Send it only to people who opted in to hear from you on WhatsApp, keep the opt-out quick reply, and expect it to be billed at the marketing rate and subject to Meta's per-user marketing limits.

## Variations

### Upgrade to a higher plan

```text
White Friday offer for {{1}}: upgrade to {{2}} before {{3}} and get {{4}} off your first year. All your data and settings move with you.
```
Buttons: Upgrade now | Stop promotions

### Last day reminder

```text
Last day, {{1}}! Our White Friday offer ends tonight: switch to annual billing and save {{2}} on your plan.
```
Buttons: Switch to annual | Stop promotions

### Extra seats

```text
White Friday offer for {{1}}: add seats for your team before {{2}} and get them at {{3}} off for the next 12 months.
```
Buttons: Add seats | Stop promotions

## How to use this template

1. **Copy the template:** Copy the body, footer and buttons exactly as shown, including the {{1}} variables.
2. **Add sample values:** Meta asks for a sample value for every variable when you submit, so use the examples in the table above.
3. **Submit it for approval:** Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.
4. **Send it:** Once approved, send it from your campaigns or trigger it from your systems over the API.

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