---
title: "Free trial ending SMS template (promotional)"
description: "Convert free trials with this promotional SMS: days left, an upgrade discount and link, plus the opt-out. Placeholders explained and 3 conversion variations."
canonical: "https://omnichannels.ai/templates/saas-trial-ending/"
language: "en"
updated: "2026-10-10"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# Free trial ending SMS template (promotional)

Canonical: https://omnichannels.ai/templates/saas-trial-ending/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Send it to opted-in trial users a few days before the trial ends. A clear deadline, a reason to upgrade now and a direct link convert users who are active but have not decided yet.

- Channel: SMS
- Traffic type: Promotional
- Industry: SaaS and apps
- Use case: Re-engagement
- Characters: 131 · Encoding: GSM-7 · SMS segments: 1

```text
[App]: Your free trial ends in 3 days, [Name]. Upgrade now to keep your data and get 20% off the first year: [Link] Reply STOP to opt out
```

## Variables explained

| Variable | What it is | Example |
|---|---|---|
| `[App]` | Product name matching the sender ID | Planly |
| `[Name]` | User's first name | Ben |
| `[Link]` | Upgrade link that opens the billing page | planly.io/upgrade |

## Category and compliance notes

Promotional SMS: send only to contacts who opted in, keep the opt-out instruction in every message, use a sender ID registered for promotional traffic and respect each country's sending hours.

## Variations

### Last day

```text
[App]: Your free trial ends today, [Name]. Upgrade now to keep your projects and data: [Link] Reply STOP to opt out
```

### Trial extension

```text
[App]: Need more time, [Name]? Your trial ends in 3 days. Reply EXTEND and we will add 7 more days. Upgrade: [Link] Reply STOP to opt out
```

### Usage recap

```text
[App]: [Name], your team created [Number] projects during the trial. Keep them all: upgrade in 3 days for 20% off: [Link] Reply STOP to opt out
```

## How to use this template

1. **Copy the text:** Copy the message and keep the brand name at the start so the recipient knows who is writing.
2. **Replace the placeholders:** Map each [Placeholder] to a field in your contact list or system, keeping the message short.
3. **Check length and encoding:** Paste the final text into the SMS counter to see the segments you will pay for.
4. **Send from a registered sender ID:** Use a sender ID registered for this traffic type in each destination country.

## Related templates

- [Still looking property re-engagement SMS template (promotional)](https://omnichannels.ai/templates/realestate-still-looking/)
- [We miss you restaurant win-back SMS template (promotional)](https://omnichannels.ai/templates/restaurant-we-miss-you/)
- [Abandoned cart WhatsApp template (marketing)](https://omnichannels.ai/templates/retail-cart-recovery/)
- [SaaS workspace welcome WhatsApp template (utility)](https://omnichannels.ai/templates/saas-welcome/)
- [Login code SMS template for SaaS apps (OTP)](https://omnichannels.ai/templates/saas-login-code/)
- [Failed subscription payment WhatsApp template (utility)](https://omnichannels.ai/templates/saas-payment-failed/)

[Browse the template library](https://omnichannels.ai/tools/message-templates/)