---
title: "New feature announcement RCS template (promotional)"
description: "Announce a new product feature over RCS with a demo button and unsubscribe option. Placeholders, SMS fallback notes and three launch variations for SaaS teams."
canonical: "https://omnichannels.ai/templates/saas-new-feature/"
language: "en"
updated: "2026-10-10"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# New feature announcement RCS template (promotional)

Canonical: https://omnichannels.ai/templates/saas-new-feature/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Send it to opted-in users when a feature they will care about goes live. A short rich message with a demo video drives adoption faster than a changelog nobody reads.

- Channel: RCS
- Traffic type: Promotional
- Industry: SaaS and apps
- Use case: Promotion
- Characters: 95 · Encoding: GSM-7 · SMS segments: 1

```text
New in [App]: [Feature] is now live in your workspace. See how it works in a 60-second walkthrough.
```
Buttons: Watch the demo | Unsubscribe

## Variables explained

| Variable | What it is | Example |
|---|---|---|
| `[App]` | Product name, matching your verified RCS agent | Planly |
| `[Feature]` | Feature name as shown in the product | AI meeting notes |

## Category and compliance notes

Promotional RCS: send from a verified brand agent to opted-in users, include an unsubscribe suggestion and keep the opt-out in the SMS fallback.

## Variations

### Beta invitation

```text
You are invited: [Feature] is in early access for [App] customers. Turn it on in your workspace settings and tell us what you think.
```
Buttons: Join the beta | Unsubscribe

### Benefit-led

```text
Save time with [Feature], now live in [App]. It takes care of the busywork so your team can focus on what matters.
```
Buttons: Try it now | Watch the demo | Unsubscribe

### Webinar invite

```text
New in [App]: [Feature]. Join our live walkthrough on [Date] to see it in action and ask the product team your questions.
```
Buttons: Save my seat | Unsubscribe

## How to use this template

1. **Copy the text:** Copy the message and its suggested replies.
2. **Build the rich message:** Add an image, card or carousel and the suggestions in the RCS card builder.
3. **Prepare the SMS fallback:** Keep a plain-text version for phones without RCS, with the same opt-out where needed.
4. **Send from a verified agent:** Send through a verified RCS brand agent, with automatic fallback to SMS.

## Related templates

- [Weekend sale SMS template (promotional)](https://omnichannels.ai/templates/retail-weekend-sale/)
- [New property listing alert WhatsApp template (marketing)](https://omnichannels.ai/templates/realestate-new-listing/)
- [SaaS workspace welcome WhatsApp template (utility)](https://omnichannels.ai/templates/saas-welcome/)
- [Login code SMS template for SaaS apps (OTP)](https://omnichannels.ai/templates/saas-login-code/)
- [Failed subscription payment WhatsApp template (utility)](https://omnichannels.ai/templates/saas-payment-failed/)
- [SaaS incident notice SMS template (transactional)](https://omnichannels.ai/templates/saas-incident/)

[Browse the template library](https://omnichannels.ai/tools/message-templates/)