---
title: "White Friday sale WhatsApp template for online stores (marketing)"
description: "Promote White Friday deals on WhatsApp with this copy-ready template: discount and end-date variables, member early-access angle and 3 alternative versions."
canonical: "https://omnichannels.ai/templates/retail-white-friday/"
language: "en"
updated: "2026-10-10"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# White Friday sale WhatsApp template for online stores (marketing)

Canonical: https://omnichannels.ai/templates/retail-white-friday/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Send it to opted-in customers when your White Friday sale goes live. It names the top discount and the end date, and the member early-access line rewards loyal shoppers without adding noise.

- Channel: WhatsApp
- WhatsApp category: Marketing
- Industry: Retail and e-commerce
- Use case: White Friday
- Characters: 161 / 1024

```text
White Friday is here, {{1}}! Enjoy up to {{2}} off thousands of products until {{3}}. As a member, you also get early access to new deals every morning at 10 AM.
```
Buttons: Shop the deals | Stop promotions

## Variables explained

| Variable | What it is | Example |
|---|---|---|
| `{{1}}` | Customer's first name | Noura |
| `{{2}}` | Headline discount, as a percentage or amount | 70% |
| `{{3}}` | When the sale ends | Sunday 1 December |

## Category and compliance notes

Meta classifies this as a marketing template: it promotes, re-engages or announces. Send it only to people who opted in to hear from you on WhatsApp, keep the opt-out quick reply, and expect it to be billed at the marketing rate and subject to Meta's per-user marketing limits.

## Variations

### Shorter version

```text
White Friday is here, {{1}}! Up to {{2}} off until {{3}}. Tap below to shop the deals.
```
Buttons: Shop the deals | Stop promotions

### Members' early access

```text
Early access starts now, {{1}}. As a member, you can shop our White Friday deals with up to {{2}} off before everyone else. Offer ends {{3}}, so shop early.
```
Buttons: Shop early | Stop promotions

### Final hours

```text
Final hours of White Friday, {{1}}! Deals with up to {{2}} off end tonight at {{3}}. Do not miss out.
```
Buttons: Shop the deals | Stop promotions

## How to use this template

1. **Copy the template:** Copy the body, footer and buttons exactly as shown, including the {{1}} variables.
2. **Add sample values:** Meta asks for a sample value for every variable when you submit, so use the examples in the table above.
3. **Submit it for approval:** Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.
4. **Send it:** Once approved, send it from your campaigns or trigger it from your systems over the API.

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- [Out for delivery RCS template (transactional)](https://omnichannels.ai/templates/retail-out-for-delivery/)
- [Login verification code WhatsApp template (authentication)](https://omnichannels.ai/templates/retail-login-code/)

[Browse the template library](https://omnichannels.ai/tools/message-templates/)