---
title: "White Friday sale SMS template (promotional)"
description: "Short White Friday SMS that fits one segment: copy the GSM-7 text, fill in the brand and link, keep the STOP opt-out and pick a teaser or last-call variation."
canonical: "https://omnichannels.ai/templates/retail-white-friday-sms/"
language: "en"
updated: "2026-10-10"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# White Friday sale SMS template (promotional)

Canonical: https://omnichannels.ai/templates/retail-white-friday-sms/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Send it the morning White Friday starts, then again before it ends, to customers who opted in to promotional texts. The brand comes first so the sale is recognised before the message is even opened.

- Channel: SMS
- Traffic type: Promotional
- Industry: Retail and e-commerce
- Use case: White Friday
- Characters: 106 · Encoding: GSM-7 · SMS segments: 1

```text
[Brand] White Friday: up to 70% off starts now and ends Sunday at midnight. Shop: [Link] Reply STOP to opt out
```

## Variables explained

| Variable | What it is | Example |
|---|---|---|
| `[Brand]` | Store name, matching your promotional sender ID | Lumi Store |
| `[Link]` | Short link to the White Friday landing page | lumi.st/wf |

## Category and compliance notes

Promotional SMS: send only to contacts who opted in, keep the opt-out instruction in every message, use a sender ID registered for promotional traffic and respect each country's sending hours.

## Variations

### With promo code

```text
[Brand] White Friday: extra 10% off sale prices with code WF10, ends Sunday at midnight. Shop: [Link] Reply STOP to opt out
```

### Teaser the day before

```text
[Brand] White Friday starts tomorrow at 10 AM with up to 70% off. Set a reminder: [Link] Reply STOP to opt out
```

### Final hours

```text
[Brand] White Friday ends tonight at midnight. Up to 70% off while stocks last: [Link] Reply STOP to opt out
```

## How to use this template

1. **Copy the text:** Copy the message and keep the brand name at the start so the recipient knows who is writing.
2. **Replace the placeholders:** Map each [Placeholder] to a field in your contact list or system, keeping the message short.
3. **Check length and encoding:** Paste the final text into the SMS counter to see the segments you will pay for.
4. **Send from a registered sender ID:** Use a sender ID registered for this traffic type in each destination country.

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[Browse the template library](https://omnichannels.ai/tools/message-templates/)