---
title: "Welcome offer SMS template (promotional)"
description: "Turn new sign-ups into first orders with this welcome discount SMS: copy the text, see each placeholder explained, keep the STOP opt-out and try 3 versions."
canonical: "https://omnichannels.ai/templates/retail-welcome-offer/"
language: "en"
updated: "2026-10-10"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# Welcome offer SMS template (promotional)

Canonical: https://omnichannels.ai/templates/retail-welcome-offer/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Send it right after someone joins your list or creates an account. A clear first-order discount with an expiry gives new subscribers a reason to buy while your brand is still fresh in their mind.

- Channel: SMS
- Traffic type: Promotional
- Industry: Retail and e-commerce
- Use case: Welcome
- Characters: 129 · Encoding: GSM-7 · SMS segments: 1

```text
Welcome to [Brand], [Name]! Here is 10% off your first order with code WELCOME10, valid for 14 days. Shop: [Link] Reply STOP to opt out
```

## Variables explained

| Variable | What it is | Example |
|---|---|---|
| `[Brand]` | Store name as customers know it | Lumi Store |
| `[Name]` | Subscriber's first name from the sign-up form | Hannah |
| `[Link]` | Short link to your store or a welcome landing page | lumi.st/hello |

## Category and compliance notes

Promotional SMS: send only to contacts who opted in, keep the opt-out instruction in every message, use a sender ID registered for promotional traffic and respect each country's sending hours.

## Variations

### Free delivery offer

```text
Welcome to [Brand], [Name]! Enjoy free delivery on your first order, with no minimum spend, for 14 days. Shop: [Link] Reply STOP to opt out
```

### Fixed-amount discount

```text
Welcome to [Brand], [Name]! Get [Amount] off your first order with code HELLO, valid for 14 days. Shop: [Link] Reply STOP to opt out
```

### Reminder before expiry

```text
[Brand]: Hi [Name], your 10% welcome code WELCOME10 expires in 3 days. Use it here: [Link] Reply STOP to opt out
```

## How to use this template

1. **Copy the text:** Copy the message and keep the brand name at the start so the recipient knows who is writing.
2. **Replace the placeholders:** Map each [Placeholder] to a field in your contact list or system, keeping the message short.
3. **Check length and encoding:** Paste the final text into the SMS counter to see the segments you will pay for.
4. **Send from a registered sender ID:** Use a sender ID registered for this traffic type in each destination country.

## Related templates

- [New student welcome SMS template (transactional)](https://omnichannels.ai/templates/edu-welcome/)
- [New account welcome WhatsApp template for banks (utility)](https://omnichannels.ai/templates/bank-welcome/)
- [Order confirmation WhatsApp template (utility)](https://omnichannels.ai/templates/retail-order-confirmed/)
- [Order shipped SMS template (transactional)](https://omnichannels.ai/templates/retail-shipped/)
- [Out for delivery RCS template (transactional)](https://omnichannels.ai/templates/retail-out-for-delivery/)
- [Login verification code WhatsApp template (authentication)](https://omnichannels.ai/templates/retail-login-code/)

[Browse the template library](https://omnichannels.ai/tools/message-templates/)