---
title: "Weekend sale SMS template (promotional)"
description: "A GSM-7 weekend sale SMS for fashion and home retailers, ready to copy, with placeholders explained, opt-out and sender ID notes, and a free segment check."
canonical: "https://omnichannels.ai/templates/retail-weekend-sale/"
language: "en"
updated: "2026-10-10"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# Weekend sale SMS template (promotional)

Canonical: https://omnichannels.ai/templates/retail-weekend-sale/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Send it on Wednesday evening or Thursday morning to opted-in customers before a short sale. The tight Thu-Sat window and direct shop link create urgency without a long message.

- Channel: SMS
- Traffic type: Promotional
- Industry: Retail and e-commerce
- Use case: Promotion
- Characters: 118 · Encoding: GSM-7 · SMS segments: 1

```text
[Brand]: Weekend sale! Up to 40% off selected fashion and home items, Thu-Sat only. Shop now: [Link] Reply STOP to opt out
```

## Variables explained

| Variable | What it is | Example |
|---|---|---|
| `[Brand]` | Store name, ideally the same as your registered promotional sender ID | Lumi Store |
| `[Link]` | Short link to the sale landing page, with UTM tags if you track campaigns | lumi.st/sale |

## Category and compliance notes

Promotional SMS: send only to contacts who opted in, keep the opt-out instruction in every message, use a sender ID registered for promotional traffic and respect each country's sending hours.

## Variations

### Shorter version

```text
[Brand]: Weekend sale, up to 40% off, Thu-Sat only. Shop: [Link] Reply STOP to opt out
```

### Last-day reminder

```text
[Brand]: Last day! Our weekend sale ends tonight at midnight. Up to 40% off fashion and home: [Link] Reply STOP to opt out
```

### With members' code

```text
[Brand]: Weekend sale for members: an extra 10% off with code WKND10, Thu-Sat. Shop: [Link] Reply STOP to opt out
```

## How to use this template

1. **Copy the text:** Copy the message and keep the brand name at the start so the recipient knows who is writing.
2. **Replace the placeholders:** Map each [Placeholder] to a field in your contact list or system, keeping the message short.
3. **Check length and encoding:** Paste the final text into the SMS counter to see the segments you will pay for.
4. **Send from a registered sender ID:** Use a sender ID registered for this traffic type in each destination country.

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[Browse the template library](https://omnichannels.ai/tools/message-templates/)