---
title: "Post-purchase feedback WhatsApp template (marketing)"
description: "Ask buyers to rate their order in one tap on WhatsApp. Copy the template, see the variables explained, read the marketing category notes and compare 3 versions."
canonical: "https://omnichannels.ai/templates/retail-order-feedback/"
language: "en"
updated: "2026-10-10"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# Post-purchase feedback WhatsApp template (marketing)

Canonical: https://omnichannels.ai/templates/retail-order-feedback/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Send it a few days after delivery, once the customer has had time to use the product. Quick-reply ratings get far more answers than an email survey and flag unhappy buyers before they leave a public review.

- Channel: WhatsApp
- WhatsApp category: Marketing
- Industry: Retail and e-commerce
- Use case: Feedback and NPS
- Characters: 142 / 1024

```text
Hi {{1}}, how was your recent order {{2}}? Your feedback helps us improve, and it takes less than a minute. Please rate your experience below.
```
Buttons: Great | Okay | Not good | Stop promotions

## Variables explained

| Variable | What it is | Example |
|---|---|---|
| `{{1}}` | Customer's first name | Daniel |
| `{{2}}` | Order number or a short product description | #100482 |

## Category and compliance notes

Meta classifies this as a marketing template: it promotes, re-engages or announces. Send it only to people who opted in to hear from you on WhatsApp, keep the opt-out quick reply, and expect it to be billed at the marketing rate and subject to Meta's per-user marketing limits.

## Variations

### Rate the product

```text
Hi {{1}}, how are you finding {{2}}? Tap a rating below; it only takes a second and helps other shoppers choose.
```
Buttons: Great | Okay | Not good | Stop promotions

### Rate the delivery

```text
Hi {{1}}, your order {{2}} was delivered recently. How was the delivery experience? Choose an option below.
```
Buttons: Great | Okay | Not good | Stop promotions

### Two-button version

```text
Hi {{1}}, how did we do with order {{2}}? One tap is all it takes.
```
Buttons: Great | Not good | Stop promotions

## How to use this template

1. **Copy the template:** Copy the body, footer and buttons exactly as shown, including the {{1}} variables.
2. **Add sample values:** Meta asks for a sample value for every variable when you submit, so use the examples in the table above.
3. **Submit it for approval:** Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.
4. **Send it:** Once approved, send it from your campaigns or trigger it from your systems over the API.

## Related templates

- [Post-stay review request WhatsApp template (marketing)](https://omnichannels.ai/templates/travel-stay-review/)
- [Dining experience feedback WhatsApp template (marketing)](https://omnichannels.ai/templates/restaurant-feedback/)
- [Post-visit survey SMS template (transactional)](https://omnichannels.ai/templates/health-visit-survey/)
- [Order confirmation WhatsApp template (utility)](https://omnichannels.ai/templates/retail-order-confirmed/)
- [Order shipped SMS template (transactional)](https://omnichannels.ai/templates/retail-shipped/)
- [Out for delivery RCS template (transactional)](https://omnichannels.ai/templates/retail-out-for-delivery/)

[Browse the template library](https://omnichannels.ai/tools/message-templates/)