---
title: "Order confirmation WhatsApp template (utility)"
description: "Copy-ready WhatsApp order confirmation for online stores, with the name, order number and amount variables explained, utility category tips and 3 variations."
canonical: "https://omnichannels.ai/templates/retail-order-confirmed/"
language: "en"
updated: "2026-10-10"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# Order confirmation WhatsApp template (utility)

Canonical: https://omnichannels.ai/templates/retail-order-confirmed/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Send it the moment checkout succeeds so the customer has the order number and amount paid in the chat they actually read. It cuts "did my order go through?" contacts and opens a thread for shipping updates.

- Channel: WhatsApp
- WhatsApp category: Utility
- Industry: Retail and e-commerce
- Use case: Order, booking and shipping
- Characters: 179 / 1024

```text
Hi {{1}}, thank you for your order {{2}}. We have received your payment of {{3}} and will let you know as soon as it ships. You can track your order at any time from your account.
```
Buttons: Track order

## Variables explained

| Variable | What it is | Example |
|---|---|---|
| `{{1}}` | Customer's first name as entered at checkout | Sarah |
| `{{2}}` | Order number exactly as it appears in the confirmation email and account | #100482 |
| `{{3}}` | Total amount paid, with currency | AED 349.00 |

## Category and compliance notes

Meta classifies this as a utility template: it is triggered by a specific transaction, account event or booking the customer already has. Keep it free of offers, discounts and promotional links; any promotional line makes Meta recategorise it as marketing.

## Variations

### Shorter version

```text
Thanks for your order, {{1}}. Order {{2}} is confirmed and we will message you here as soon as it ships.
```
Buttons: Track order

### With delivery estimate

```text
Hi {{1}}, your order {{2}} is confirmed and your payment of {{3}} has been received. Estimated delivery: {{4}}. We will send tracking details as soon as it ships.
```
Buttons: Track order | Contact support

### Cash on delivery

```text
Hi {{1}}, thank you for your order {{2}}. Please have {{3}} ready to pay the courier on delivery. We will let you know as soon as your order ships.
```
Buttons: Track order | Cancel order

## How to use this template

1. **Copy the template:** Copy the body, footer and buttons exactly as shown, including the {{1}} variables.
2. **Add sample values:** Meta asks for a sample value for every variable when you submit, so use the examples in the table above.
3. **Submit it for approval:** Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.
4. **Send it:** Once approved, send it from your campaigns or trigger it from your systems over the API.

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[Browse the template library](https://omnichannels.ai/tools/message-templates/)