---
title: "New Year sale RCS template for retailers (promotional)"
description: "Rich RCS New Year sale message for retail: clearance offer text, year and end-date placeholders, unsubscribe suggestion, SMS fallback tips and 3 variations."
canonical: "https://omnichannels.ai/templates/retail-new-year-sale/"
language: "en"
updated: "2026-10-10"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# New Year sale RCS template for retailers (promotional)

Canonical: https://omnichannels.ai/templates/retail-new-year-sale/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Send it in the first days of January to clear winter stock while customers are shopping with gift money. RCS shows your verified brand and a shop button, so the offer looks trustworthy and is one tap away.

- Channel: RCS
- Traffic type: Promotional
- Industry: Retail and e-commerce
- Use case: New Year
- Characters: 119 · Encoding: GSM-7 · SMS segments: 1

```text
Happy New Year from [Brand]! Start [Year] with up to 50% off our winter clearance, from today until [Date] while stocks last.
```
Buttons: Shop the sale | Unsubscribe

## Variables explained

| Variable | What it is | Example |
|---|---|---|
| `[Brand]` | Brand name as shown on your verified RCS agent | Lumi Store |
| `[Year]` | The new year | 2027 |
| `[Date]` | Last day of the sale | 15 January |

## Category and compliance notes

Promotional RCS: send from a verified brand agent to opted-in users, include an unsubscribe suggestion and keep the opt-out in the SMS fallback.

## Variations

### Shorter version

```text
Happy New Year from [Brand]! Up to 50% off our winter clearance until [Date].
```
Buttons: Shop the sale | Unsubscribe

### With promo code

```text
Happy New Year from [Brand]! Use code [Code] for an extra 10% off clearance prices until [Date].
```
Buttons: Copy code | Shop the sale | Unsubscribe

### Last days

```text
[Brand] New Year sale: only [Days] days left to get up to 50% off our winter clearance. Ends [Date].
```
Buttons: Shop the sale | Unsubscribe

## How to use this template

1. **Copy the text:** Copy the message and its suggested replies.
2. **Build the rich message:** Add an image, card or carousel and the suggestions in the RCS card builder.
3. **Prepare the SMS fallback:** Keep a plain-text version for phones without RCS, with the same opt-out where needed.
4. **Send from a verified agent:** Send through a verified RCS brand agent, with automatic fallback to SMS.

## Related templates

- [New Year travel deals SMS template (promotional)](https://omnichannels.ai/templates/travel-new-year/)
- [New Year's Eve dinner WhatsApp template (marketing)](https://omnichannels.ai/templates/restaurant-new-year/)
- [Order confirmation WhatsApp template (utility)](https://omnichannels.ai/templates/retail-order-confirmed/)
- [Order shipped SMS template (transactional)](https://omnichannels.ai/templates/retail-shipped/)
- [Out for delivery RCS template (transactional)](https://omnichannels.ai/templates/retail-out-for-delivery/)
- [Login verification code WhatsApp template (authentication)](https://omnichannels.ai/templates/retail-login-code/)

[Browse the template library](https://omnichannels.ai/tools/message-templates/)