---
title: "Abandoned cart WhatsApp template (marketing)"
description: "Recover lost checkouts with this abandoned cart WhatsApp message: copy-ready text, product and discount code variables, opt-out button rules and 3 alternatives."
canonical: "https://omnichannels.ai/templates/retail-cart-recovery/"
language: "en"
updated: "2026-10-10"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# Abandoned cart WhatsApp template (marketing)

Canonical: https://omnichannels.ai/templates/retail-cart-recovery/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Send it a few hours after a shopper leaves items in the cart without paying. A personal nudge with the product name and a delivery incentive brings back buyers who were simply interrupted.

- Channel: WhatsApp
- WhatsApp category: Marketing
- Industry: Retail and e-commerce
- Use case: Re-engagement
- Characters: 141 / 1024

```text
Hi {{1}}, you left {{2}} in your cart. We have saved it for you. Complete your order today and get free delivery with code {{3}} at checkout.
```
Buttons: Complete my order | Stop promotions

## Variables explained

| Variable | What it is | Example |
|---|---|---|
| `{{1}}` | Customer's first name | Layla |
| `{{2}}` | Product name, or the first item plus a count such as "and 2 more items" | the linen midi dress |
| `{{3}}` | Discount or free-delivery code they enter at checkout | FREESHIP |

## Category and compliance notes

Meta classifies this as a marketing template: it promotes, re-engages or announces. Send it only to people who opted in to hear from you on WhatsApp, keep the opt-out quick reply, and expect it to be billed at the marketing rate and subject to Meta's per-user marketing limits.

## Variations

### Without a discount

```text
Hi {{1}}, you left {{2}} in your cart. It is still saved for you, but popular items sell out fast. Complete your order whenever you are ready.
```
Buttons: Complete my order | Stop promotions

### Time-limited discount

```text
Hi {{1}}, still thinking about {{2}}? Use code {{3}} in the next 24 hours to get {{4}} off your order.
```
Buttons: Use my code | Stop promotions

### Offer help instead

```text
Hi {{1}}, we noticed you did not finish checking out {{2}}. Any questions about size, delivery or payment? Reply here and our team will help.
```
Buttons: Complete my order | Ask a question | Stop promotions

## How to use this template

1. **Copy the template:** Copy the body, footer and buttons exactly as shown, including the {{1}} variables.
2. **Add sample values:** Meta asks for a sample value for every variable when you submit, so use the examples in the table above.
3. **Submit it for approval:** Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.
4. **Send it:** Once approved, send it from your campaigns or trigger it from your systems over the API.

## Related templates

- [Still looking property re-engagement SMS template (promotional)](https://omnichannels.ai/templates/realestate-still-looking/)
- [We miss you restaurant win-back SMS template (promotional)](https://omnichannels.ai/templates/restaurant-we-miss-you/)
- [Free trial ending SMS template (promotional)](https://omnichannels.ai/templates/saas-trial-ending/)
- [Order confirmation WhatsApp template (utility)](https://omnichannels.ai/templates/retail-order-confirmed/)
- [Order shipped SMS template (transactional)](https://omnichannels.ai/templates/retail-shipped/)
- [Out for delivery RCS template (transactional)](https://omnichannels.ai/templates/retail-out-for-delivery/)

[Browse the template library](https://omnichannels.ai/tools/message-templates/)