---
title: "We miss you restaurant win-back SMS template (promotional)"
description: "Bring lapsed diners back with this promotional SMS and a free-dessert code. Copy-ready text with the opt-out, placeholders and three win-back variations."
canonical: "https://omnichannels.ai/templates/restaurant-we-miss-you/"
language: "en"
updated: "2026-10-10"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# We miss you restaurant win-back SMS template (promotional)

Canonical: https://omnichannels.ai/templates/restaurant-we-miss-you/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Send it to opted-in customers who have not ordered in 30 to 60 days. A small, time-limited treat with a code is an easy reason to order again without discounting your whole menu.

- Channel: SMS
- Traffic type: Promotional
- Industry: Restaurants and food delivery
- Use case: Re-engagement
- Characters: 130 · Encoding: GSM-7 · SMS segments: 1

```text
[Restaurant]: We miss you, [Name]! Enjoy a free dessert with your next order this week. Code: SWEET. Order: [Link] Reply STOP to opt out
```

## Variables explained

| Variable | What it is | Example |
|---|---|---|
| `[Restaurant]` | Restaurant name matching the sender ID | Saffron Kitchen |
| `[Name]` | Customer's first name | Ali |
| `[Link]` | Ordering link, ideally with the code pre-applied | sfk.ae/order |

## Category and compliance notes

Promotional SMS: send only to contacts who opted in, keep the opt-out instruction in every message, use a sender ID registered for promotional traffic and respect each country's sending hours.

## Variations

### Percentage off

```text
[Restaurant]: It's been a while, [Name]! Get 15% off your next order until Sunday with code BACK15: [Link] Reply STOP to opt out
```

### Free delivery

```text
[Restaurant]: We miss you, [Name]! Free delivery on your next order this week. Order: [Link] Reply STOP to opt out
```

### New menu hook

```text
[Restaurant]: Hi [Name], our new menu is here. Try it this week and get a free dessert with code SWEET: [Link] Reply STOP to opt out
```

## How to use this template

1. **Copy the text:** Copy the message and keep the brand name at the start so the recipient knows who is writing.
2. **Replace the placeholders:** Map each [Placeholder] to a field in your contact list or system, keeping the message short.
3. **Check length and encoding:** Paste the final text into the SMS counter to see the segments you will pay for.
4. **Send from a registered sender ID:** Use a sender ID registered for this traffic type in each destination country.

## Related templates

- [Still looking property re-engagement SMS template (promotional)](https://omnichannels.ai/templates/realestate-still-looking/)
- [Free trial ending SMS template (promotional)](https://omnichannels.ai/templates/saas-trial-ending/)
- [Abandoned cart WhatsApp template (marketing)](https://omnichannels.ai/templates/retail-cart-recovery/)
- [Food order received WhatsApp template (utility)](https://omnichannels.ai/templates/restaurant-order-received/)
- [Food order on the way SMS template (transactional)](https://omnichannels.ai/templates/restaurant-on-the-way/)
- [Table reservation confirmation SMS template (transactional)](https://omnichannels.ai/templates/restaurant-table-booked/)

[Browse the template library](https://omnichannels.ai/tools/message-templates/)