---
title: "Business shipping account welcome WhatsApp template (utility)"
description: "Welcome new shipping customers on WhatsApp with this utility template: account activation, pickup booking button, variables explained and three alternatives."
canonical: "https://omnichannels.ai/templates/logistics-welcome/"
language: "en"
updated: "2026-10-10"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# Business shipping account welcome WhatsApp template (utility)

Canonical: https://omnichannels.ai/templates/logistics-welcome/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Send it when a merchant's business shipping account goes live. It confirms the account is active and shows that pickups, labels and tracking can all be handled in the same WhatsApp chat.

- Channel: WhatsApp
- WhatsApp category: Utility
- Industry: Logistics and delivery
- Use case: Welcome
- Characters: 147 / 1024

```text
Welcome to {{1}} Business, {{2}}. Your account is active, and you can now book pickups, print labels and track all your shipments here on WhatsApp.
```
Buttons: Book a pickup

## Variables explained

| Variable | What it is | Example |
|---|---|---|
| `{{1}}` | Courier or platform name as it appears before “Business” | SwiftPost |
| `{{2}}` | Contact's first name or the merchant's business name | Layla |

## Category and compliance notes

Meta classifies this as a utility template: it is triggered by a specific transaction, account event or booking the customer already has. Keep it free of offers, discounts and promotional links; any promotional line makes Meta recategorise it as marketing.

## Variations

### With account number

```text
Welcome to {{1}} Business, {{2}}. Your account {{3}} is now active. Book pickups, print labels and track shipments right here on WhatsApp.
```
Buttons: Book a pickup | Print a label

### With account manager

```text
Welcome to {{1}} Business, {{2}}. Your account is active and {{3}} is your account manager. Reply here at any time to book a pickup or track a shipment.
```
Buttons: Book a pickup | Track a shipment

### Getting started steps

```text
Welcome to {{1}} Business, {{2}}. Your account is active. To send your first shipment: 1. Book a pickup. 2. Print the label. 3. Hand it to our driver. We will update you here at every step.
```
Buttons: Book a pickup

## How to use this template

1. **Copy the template:** Copy the body, footer and buttons exactly as shown, including the {{1}} variables.
2. **Add sample values:** Meta asks for a sample value for every variable when you submit, so use the examples in the table above.
3. **Submit it for approval:** Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.
4. **Send it:** Once approved, send it from your campaigns or trigger it from your systems over the API.

## Related templates

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- [Missed delivery reschedule WhatsApp template (utility)](https://omnichannels.ai/templates/logistics-missed-delivery/)
- [Return pickup booked RCS template (transactional)](https://omnichannels.ai/templates/logistics-return-pickup/)

[Browse the template library](https://omnichannels.ai/tools/message-templates/)