---
title: "SMS pricing and sender ID rules in Switzerland"
description: "Business SMS in Switzerland from $0.0840 per message: operator rates, volume tiers, sender ID registration (Free-form), OFCOM-CH rules and quiet hours."
canonical: "https://omnichannels.ai/sms-pricing/switzerland/"
language: "en"
updated: "2026-09-29"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# SMS pricing and sender ID rules in Switzerland

Canonical: https://omnichannels.ai/sms-pricing/switzerland/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Indicative rates by operator and volume, sender ID registration, consent rules and quiet hours for business SMS to Switzerland, from BroadNet's published rate card and regulatory research.

**Short answer:** Business SMS to Switzerland starts at $0.0840 per message segment on BroadNet's published rate card, with lower rates from 100,000 messages a month. 3 mobile operators are covered, all on direct routes. Sender ID registration with OFCOM-CH typically takes Free-form.

## Rates by operator and volume tier

| Operator | Route | Up to 100,000 | 100,000 to 1 million | 1 to 5 million | 5 million and more |
|---|---|---|---|---|---|
| Swisscom | Direct | $0.0882 | $0.0776 | $0.0653 | $0.0529 |
| Sunrise | Direct | $0.0862 | $0.0758 | $0.0638 | $0.0517 |
| Salt | Direct | $0.0840 | $0.0739 | $0.0622 | $0.0504 |

USD per SMS segment, before taxes and sender ID fees. Rate card reviewed 24 September 2026. Local-currency invoicing in EUR is available.

## SMS rules in Switzerland

Summary of Federal Office of Communications (OFCOM-CH) and operator requirements. Last reviewed 29 September 2026; rules change, so we confirm them for your traffic during onboarding.

- **Sender ID formats:** OFCOM-CH · Swisscom and Sunrise: Alphanumeric, up to 11 chars (numeric long-code also supported)
- **Sender ID registration:** OFCOM-CH · Swisscom and Sunrise: Set by the operators; BroadNet confirms the current requirements during onboarding Typical lead time: Free-form.
- **Consent (opt-in):** GDPR-compliant opt-in required. Double opt-in is the operator-preferred standard for marketing.
- **Opt-out:** STOP keyword honoured network-wide. Opt-out is one-step and irreversible until the recipient re-consents.
- **Quiet hours and send window:** We have not found a regulator-published time-of-day window for promotional SMS in this market. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.
- **Regulator:** Federal Office of Communications (OFCOM-CH). Country code +41.

## Sources

- List rates: BroadNet's published SMS rate card, reviewed 24 September 2026. Indicative, excluding taxes; your quote confirms the final price. Cost estimator: https://omnichannels.ai/pricing/estimator/
- [OFCOM](https://www.bakom.admin.ch/)

## SMS to Switzerland: questions

### How much does it cost to send an SMS to Switzerland?

Indicative list rates start at $0.0840 per SMS segment, falling to about $0.0517 at 5 million messages a month. Prices exclude taxes and sender ID fees; your quote confirms the final rate.

### Do I need to register a sender ID in Switzerland?

Yes, in practice: the mobile operators in Switzerland set the sender ID requirements rather than a central registry. BroadNet confirms the current requirements during onboarding.

### How long does sender ID registration take in Switzerland?

There is no pre-registration step in Switzerland, so there is no registration lead time. We confirm the current timeline for your sender ID during onboarding.

### When can I send promotional SMS in Switzerland?

There is no regulator-published window that we know of in Switzerland. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

### Which mobile operators can I reach in Switzerland?

Swisscom (direct route), Sunrise (direct route), Salt (direct route).

### What opt-out wording is required in Switzerland?

STOP keyword honoured network-wide. Opt-out is one-step and irreversible until the recipient re-consents.

Data: BroadNet published rate card and regulatory research, reviewed 29 September 2026. URL: https://omnichannels.ai/sms-pricing/switzerland/