---
title: "SMS pricing and sender ID rules in Singapore"
description: "Business SMS in Singapore from $0.0440 per message: operator rates, volume tiers, sender ID registration (About 19 calendar days (SGNIC)) and IMDA rules."
canonical: "https://omnichannels.ai/sms-pricing/singapore/"
language: "en"
updated: "2026-10-01"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# SMS pricing and sender ID rules in Singapore

Canonical: https://omnichannels.ai/sms-pricing/singapore/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Indicative rates by operator and volume, sender ID registration, consent rules and quiet hours for business SMS to Singapore, from BroadNet's published rate card and regulatory research.

**Short answer:** Business SMS to Singapore starts at $0.0440 per message segment on BroadNet's published rate card, with lower rates from 100,000 messages a month. 3 mobile operators are covered, all on direct routes. Sender ID registration with IMDA typically takes About 19 calendar days (SGNIC).

## Rates by operator and volume tier

| Operator | Route | Up to 100,000 | 100,000 to 1 million | 1 to 5 million | 5 million and more |
|---|---|---|---|---|---|
| Singtel | Direct | $0.0484 | $0.0426 | $0.0358 | $0.0290 |
| StarHub | Direct | $0.0462 | $0.0407 | $0.0342 | $0.0277 |
| M1 | Direct | $0.0440 | $0.0387 | $0.0326 | $0.0264 |

USD per SMS segment, before taxes and sender ID fees. Rate card reviewed 24 September 2026.

## SMS rules in Singapore

Summary of Infocomm Media Development Authority (IMDA) and operator requirements. Last reviewed 1 October 2026; rules change, so we confirm them for your traffic during onboarding.

- **Sender ID formats:** IMDA · Singtel and StarHub: Alphanumeric, up to 11 characters
- **Sender ID registration:** IMDA · Singtel and StarHub: Required — SGNIC SMS Sender ID Registry (SSIR); the organisation registers and selects its Participating Aggregators Typical lead time: About 19 calendar days (SGNIC).
- **Consent (opt-in):** Verifiable opt-in required, with traffic categorised by use case at the time of registration. DLT-style template approval applies in several markets.
- **Opt-out:** STOP keyword and DND-registry suppression applied automatically. Records retained per regulator requirements.
- **Quiet hours and send window:** We have not found a regulator-published time-of-day window for promotional SMS in this market. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.
- **Regulator:** Infocomm Media Development Authority (IMDA). Country code +65.

## Sources

- List rates: BroadNet's published SMS rate card, reviewed 24 September 2026. Indicative, excluding taxes; your quote confirms the final price. Cost estimator: https://omnichannels.ai/pricing/estimator/
- [Infocomm Media Development Authority (IMDA)](https://www.imda.gov.sg/)
- [SGNIC SSIR](https://www.sgnic.sg/smsregistry/overview)
- [SGNIC SSIR FAQ](https://www.sgnic.sg/faq/sms-sender-id-registry)

## SMS to Singapore: questions

### How much does it cost to send an SMS to Singapore?

Indicative list rates start at $0.0440 per SMS segment, falling to about $0.0277 at 5 million messages a month. Prices exclude taxes and sender ID fees; your quote confirms the final rate.

### Do I need to register a sender ID in Singapore?

Yes. SGNIC SMS Sender ID Registry (SSIR); the organisation registers and selects its Participating Aggregators. We prepare the application with you and confirm the current requirements during onboarding.

### How long does sender ID registration take in Singapore?

Typically about 19 calendar days (SGNIC), depending on the registry and the documents provided. We confirm the current timeline for your sender ID during onboarding.

### When can I send promotional SMS in Singapore?

There is no regulator-published window that we know of in Singapore. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

### Which mobile operators can I reach in Singapore?

Singtel (direct route), StarHub (direct route), M1 (direct route).

### What opt-out wording is required in Singapore?

STOP keyword and DND-registry suppression applied automatically. Records retained per regulator requirements.

Data: BroadNet published rate card and regulatory research, reviewed 1 October 2026. URL: https://omnichannels.ai/sms-pricing/singapore/