---
title: "SMS pricing and sender ID rules in Pakistan"
description: "Business SMS in Pakistan from $0.0034 per message: operator rates, volume tiers, sender ID registration (7-14 business days), PTA rules and quiet hours."
canonical: "https://omnichannels.ai/sms-pricing/pakistan/"
language: "en"
updated: "2026-10-01"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# SMS pricing and sender ID rules in Pakistan

Canonical: https://omnichannels.ai/sms-pricing/pakistan/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Indicative rates by operator and volume, sender ID registration, consent rules and quiet hours for business SMS to Pakistan, from BroadNet's published rate card and regulatory research.

**Short answer:** Business SMS to Pakistan starts at $0.0034 per message segment on BroadNet's published rate card, with lower rates from 100,000 messages a month. 4 mobile operators are covered, all on direct routes. Sender ID registration with PTA typically takes 7-14 business days.

## Rates by operator and volume tier

| Operator | Route | Up to 100,000 | 100,000 to 1 million | 1 to 5 million | 5 million and more |
|---|---|---|---|---|---|
| Jazz (Mobilink) | Direct | $0.0034 | $0.0030 | $0.0025 | $0.0020 |
| Telenor Pakistan | Direct | $0.0034 | $0.0030 | $0.0025 | $0.0020 |
| Zong | Direct | $0.0036 | $0.0032 | $0.0027 | $0.0022 |
| Ufone | Direct | $0.0038 | $0.0033 | $0.0028 | $0.0023 |

USD per SMS segment, before taxes and sender ID fees. Rate card reviewed 24 September 2026. Local-currency invoicing in PKR is available.

## SMS rules in Pakistan

Summary of Pakistan Telecommunication Authority (PTA) and operator requirements. Last reviewed 1 October 2026; rules change, so we confirm them for your traffic during onboarding.

- **Sender ID formats:** PTA · Jazz, Telenor, Zong, Ufone: Alphanumeric (Latin or Urdu), up to 11 chars
- **Sender ID registration:** PTA · Jazz, Telenor, Zong, Ufone: Required — PTA + operator approval via licensed aggregator Typical lead time: 7-14 business days.
- **Consent (opt-in):** Verifiable opt-in required. Records retained per PTA guidance and the in-progress Personal Data Protection Bill.
- **Opt-out:** STOP keyword honoured network-wide. PTA-run DND-style registry suppression applied automatically.
- **Quiet hours and send window:** Promotional SMS must reach recipients within normal business hours (PTA Spam Regulations, as amended in 2022); the regulation fixes no clock times, so agree the window with the operator. Transactional 24/7.
- **Regulator:** Pakistan Telecommunication Authority (PTA). Country code +92.

## Sources

- List rates: BroadNet's published SMS rate card, reviewed 24 September 2026. Indicative, excluding taxes; your quote confirms the final price. Cost estimator: https://omnichannels.ai/pricing/estimator/
- [Pakistan Telecommunication Authority (PTA)](https://www.pta.gov.pk/)

## SMS to Pakistan: questions

### How much does it cost to send an SMS to Pakistan?

Indicative list rates start at $0.0034 per SMS segment, falling to about $0.0021 at 5 million messages a month. Prices exclude taxes and sender ID fees; your quote confirms the final rate.

### Do I need to register a sender ID in Pakistan?

Yes. PTA + operator approval via licensed aggregator. We submit it for you and confirm the current requirements during onboarding.

### How long does sender ID registration take in Pakistan?

Typically 7–14 business days, depending on the operator and the documents provided. We confirm the current timeline for your sender ID during onboarding.

### When can I send promotional SMS in Pakistan?

Promotional SMS must reach recipients within normal business hours (PTA Spam Regulations, as amended in 2022); the regulation fixes no clock times, so agree the window with the operator. Transactional 24/7.

### Which mobile operators can I reach in Pakistan?

Jazz (Mobilink) (direct route), Telenor Pakistan (direct route), Zong (direct route), Ufone (direct route).

### What opt-out wording is required in Pakistan?

STOP keyword honoured network-wide. PTA-run DND-style registry suppression applied automatically.

Data: BroadNet published rate card and regulatory research, reviewed 1 October 2026. URL: https://omnichannels.ai/sms-pricing/pakistan/