---
title: "SMS pricing and sender ID rules in the Netherlands"
description: "Business SMS in the Netherlands from $0.0680 per message: operator rates, volume tiers, sender ID registration (Free-form), ACM + AP rules and quiet hours."
canonical: "https://omnichannels.ai/sms-pricing/netherlands/"
language: "en"
updated: "2026-09-29"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# SMS pricing and sender ID rules in the Netherlands

Canonical: https://omnichannels.ai/sms-pricing/netherlands/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Indicative rates by operator and volume, sender ID registration, consent rules and quiet hours for business SMS to the Netherlands, from BroadNet's published rate card and regulatory research.

**Short answer:** Business SMS to the Netherlands starts at $0.0680 per message segment on BroadNet's published rate card, with lower rates from 100,000 messages a month. 3 mobile operators are covered, all on direct routes. Sender ID registration with ACM + AP typically takes Free-form.

## Rates by operator and volume tier

| Operator | Route | Up to 100,000 | 100,000 to 1 million | 1 to 5 million | 5 million and more |
|---|---|---|---|---|---|
| KPN | Direct | $0.0723 | $0.0637 | $0.0535 | $0.0434 |
| Vodafone Netherlands | Direct | $0.0702 | $0.0617 | $0.0519 | $0.0421 |
| Odido (T-Mobile NL) | Direct | $0.0680 | $0.0598 | $0.0503 | $0.0408 |

USD per SMS segment, before taxes and sender ID fees. Rate card reviewed 24 September 2026. Local-currency invoicing in EUR is available.

## SMS rules in the Netherlands

Summary of Autoriteit Consument & Markt and Autoriteit Persoonsgegevens (ACM + AP) and operator requirements. Last reviewed 29 September 2026; rules change, so we confirm them for your traffic during onboarding.

- **Sender ID formats:** ACM + AP · KPN and Vodafone Netherlands: Alphanumeric, up to 11 chars (numeric long-code also supported)
- **Sender ID registration:** ACM + AP · KPN and Vodafone Netherlands: Set by the operators; BroadNet confirms the current requirements during onboarding Typical lead time: Free-form.
- **Consent (opt-in):** GDPR-compliant opt-in required. Double opt-in is the operator-preferred standard for marketing.
- **Opt-out:** STOP keyword honoured network-wide. Opt-out is one-step and irreversible until the recipient re-consents.
- **Quiet hours and send window:** We have not found a regulator-published time-of-day window for promotional SMS in this market. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.
- **Regulator:** Autoriteit Consument & Markt and Autoriteit Persoonsgegevens (ACM + AP). Country code +31.

## Sources

- List rates: BroadNet's published SMS rate card, reviewed 24 September 2026. Indicative, excluding taxes; your quote confirms the final price. Cost estimator: https://omnichannels.ai/pricing/estimator/
- [ACM](https://www.acm.nl/)
- [AP](https://www.autoriteitpersoonsgegevens.nl/)

## SMS to the Netherlands: questions

### How much does it cost to send an SMS to the Netherlands?

Indicative list rates start at $0.0680 per SMS segment, falling to about $0.0421 at 5 million messages a month. Prices exclude taxes and sender ID fees; your quote confirms the final rate.

### Do I need to register a sender ID in the Netherlands?

Yes, in practice: the mobile operators in the Netherlands set the sender ID requirements rather than a central registry. BroadNet confirms the current requirements during onboarding.

### How long does sender ID registration take in the Netherlands?

There is no pre-registration step in the Netherlands, so there is no registration lead time. We confirm the current timeline for your sender ID during onboarding.

### When can I send promotional SMS in the Netherlands?

There is no regulator-published window that we know of in the Netherlands. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

### Which mobile operators can I reach in the Netherlands?

KPN (direct route), Vodafone Netherlands (direct route), Odido (T-Mobile NL) (direct route).

### What opt-out wording is required in the Netherlands?

STOP keyword honoured network-wide. Opt-out is one-step and irreversible until the recipient re-consents.

Data: BroadNet published rate card and regulatory research, reviewed 29 September 2026. URL: https://omnichannels.ai/sms-pricing/netherlands/