---
title: "SMS pricing and sender ID rules in Malaysia"
description: "Business SMS in Malaysia from $0.0320 per message: operator rates, volume tiers, sender ID registration (5-7 business days), MCMC rules and quiet hours."
canonical: "https://omnichannels.ai/sms-pricing/malaysia/"
language: "en"
updated: "2026-09-29"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# SMS pricing and sender ID rules in Malaysia

Canonical: https://omnichannels.ai/sms-pricing/malaysia/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Indicative rates by operator and volume, sender ID registration, consent rules and quiet hours for business SMS to Malaysia, from BroadNet's published rate card and regulatory research.

**Short answer:** Business SMS to Malaysia starts at $0.0320 per message segment on BroadNet's published rate card, with lower rates from 100,000 messages a month. 4 mobile operators are covered, all on direct routes. Sender ID registration with MCMC typically takes 5-7 business days.

## Rates by operator and volume tier

| Operator | Route | Up to 100,000 | 100,000 to 1 million | 1 to 5 million | 5 million and more |
|---|---|---|---|---|---|
| CelcomDigi (ex-Celcom) | Direct | $0.0379 | $0.0333 | $0.0280 | $0.0227 |
| Maxis | Direct | $0.0356 | $0.0313 | $0.0263 | $0.0214 |
| CelcomDigi (ex-Digi) | Direct | $0.0332 | $0.0292 | $0.0246 | $0.0199 |
| U Mobile | Direct | $0.0320 | $0.0282 | $0.0237 | $0.0192 |

USD per SMS segment, before taxes and sender ID fees. Rate card reviewed 24 September 2026.

## SMS rules in Malaysia

Summary of Malaysian Communications and Multimedia Commission (MCMC) and operator requirements. Last reviewed 29 September 2026; rules change, so we confirm them for your traffic during onboarding.

- **Sender ID formats:** MCMC · CelcomDigi (ex-Celcom) and Maxis: Alphanumeric (local script supported), up to 11 chars
- **Sender ID registration:** MCMC · CelcomDigi (ex-Celcom) and Maxis: Set by the operators; BroadNet confirms the current requirements during onboarding Typical lead time: 5-7 business days.
- **Consent (opt-in):** Verifiable opt-in required, with traffic categorised by use case at the time of registration. DLT-style template approval applies in several markets.
- **Opt-out:** STOP keyword and DND-registry suppression applied automatically. Records retained per regulator requirements.
- **Quiet hours and send window:** We have not found a regulator-published time-of-day window for promotional SMS in this market. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.
- **Regulator:** Malaysian Communications and Multimedia Commission (MCMC). Country code +60.

## Sources

- List rates: BroadNet's published SMS rate card, reviewed 24 September 2026. Indicative, excluding taxes; your quote confirms the final price. Cost estimator: https://omnichannels.ai/pricing/estimator/
- [Malaysian Communications and Multimedia Commission (MCMC)](https://www.mcmc.gov.my/)

## SMS to Malaysia: questions

### How much does it cost to send an SMS to Malaysia?

Indicative list rates start at $0.0320 per SMS segment, falling to about $0.0208 at 5 million messages a month. Prices exclude taxes and sender ID fees; your quote confirms the final rate.

### Do I need to register a sender ID in Malaysia?

Yes, in practice: the mobile operators in Malaysia set the sender ID requirements rather than a central registry. BroadNet confirms the current requirements during onboarding.

### How long does sender ID registration take in Malaysia?

Typically 5–7 business days, depending on the operator and the documents provided. We confirm the current timeline for your sender ID during onboarding.

### When can I send promotional SMS in Malaysia?

There is no regulator-published window that we know of in Malaysia. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

### Which mobile operators can I reach in Malaysia?

CelcomDigi (ex-Celcom) (direct route), Maxis (direct route), CelcomDigi (ex-Digi) (direct route), U Mobile (direct route).

### What opt-out wording is required in Malaysia?

STOP keyword and DND-registry suppression applied automatically. Records retained per regulator requirements.

Data: BroadNet published rate card and regulatory research, reviewed 29 September 2026. URL: https://omnichannels.ai/sms-pricing/malaysia/