---
title: "SMS pricing and sender ID rules in Italy"
description: "Business SMS in Italy from $0.0700 per message: operator rates, volume tiers, sender ID registration (5-7 business days), AGCOM rules and quiet hours."
canonical: "https://omnichannels.ai/sms-pricing/italy/"
language: "en"
updated: "2026-09-29"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# SMS pricing and sender ID rules in Italy

Canonical: https://omnichannels.ai/sms-pricing/italy/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Indicative rates by operator and volume, sender ID registration, consent rules and quiet hours for business SMS to Italy, from BroadNet's published rate card and regulatory research.

**Short answer:** Business SMS to Italy starts at $0.0700 per message segment on BroadNet's published rate card, with lower rates from 100,000 messages a month. 4 mobile operators are covered, all on direct routes. Sender ID registration with AGCOM typically takes 5-7 business days.

## Rates by operator and volume tier

| Operator | Route | Up to 100,000 | 100,000 to 1 million | 1 to 5 million | 5 million and more |
|---|---|---|---|---|---|
| TIM | Direct | $0.0767 | $0.0675 | $0.0568 | $0.0460 |
| Vodafone Italy | Direct | $0.0746 | $0.0656 | $0.0552 | $0.0447 |
| WINDTRE | Direct | $0.0723 | $0.0636 | $0.0535 | $0.0434 |
| Iliad Italy | Direct | $0.0700 | $0.0616 | $0.0518 | $0.0420 |

USD per SMS segment, before taxes and sender ID fees. Rate card reviewed 24 September 2026. Local-currency invoicing in EUR is available.

## SMS rules in Italy

Summary of Autorità per le Garanzie nelle Comunicazioni (AGCOM) and operator requirements. Last reviewed 29 September 2026; rules change, so we confirm them for your traffic during onboarding.

- **Sender ID formats:** AGCOM · TIM and Vodafone Italy: Alphanumeric, up to 11 chars (numeric long-code also supported)
- **Sender ID registration:** AGCOM · TIM and Vodafone Italy: Set by the operators; BroadNet confirms the current requirements during onboarding Typical lead time: 5-7 business days.
- **Consent (opt-in):** GDPR-compliant opt-in required. Double opt-in is the operator-preferred standard for marketing.
- **Opt-out:** STOP keyword honoured network-wide. Opt-out is one-step and irreversible until the recipient re-consents.
- **Quiet hours and send window:** We have not found a regulator-published time-of-day window for promotional SMS in this market. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.
- **Regulator:** Autorità per le Garanzie nelle Comunicazioni (AGCOM). Country code +39.

## Sources

- List rates: BroadNet's published SMS rate card, reviewed 24 September 2026. Indicative, excluding taxes; your quote confirms the final price. Cost estimator: https://omnichannels.ai/pricing/estimator/
- [Autorità per le Garanzie nelle Comunicazioni (AGCOM)](https://www.agcom.it/)

## SMS to Italy: questions

### How much does it cost to send an SMS to Italy?

Indicative list rates start at $0.0700 per SMS segment, falling to about $0.0440 at 5 million messages a month. Prices exclude taxes and sender ID fees; your quote confirms the final rate.

### Do I need to register a sender ID in Italy?

Yes, in practice: the mobile operators in Italy set the sender ID requirements rather than a central registry. BroadNet confirms the current requirements during onboarding.

### How long does sender ID registration take in Italy?

Typically 5–7 business days, depending on the operator and the documents provided. We confirm the current timeline for your sender ID during onboarding.

### When can I send promotional SMS in Italy?

There is no regulator-published window that we know of in Italy. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

### Which mobile operators can I reach in Italy?

TIM (direct route), Vodafone Italy (direct route), WINDTRE (direct route), Iliad Italy (direct route).

### What opt-out wording is required in Italy?

STOP keyword honoured network-wide. Opt-out is one-step and irreversible until the recipient re-consents.

Data: BroadNet published rate card and regulatory research, reviewed 29 September 2026. URL: https://omnichannels.ai/sms-pricing/italy/