---
title: "SMS pricing and sender ID rules in Ireland"
description: "Business SMS in Ireland from $0.0600 per message: operator rates, volume tiers, sender ID registration (No published time (ComReg registry)) and ComReg rules."
canonical: "https://omnichannels.ai/sms-pricing/ireland/"
language: "en"
updated: "2026-10-01"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# SMS pricing and sender ID rules in Ireland

Canonical: https://omnichannels.ai/sms-pricing/ireland/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Indicative rates by operator and volume, sender ID registration, consent rules and quiet hours for business SMS to Ireland, from BroadNet's published rate card and regulatory research.

**Short answer:** Business SMS to Ireland starts at $0.0600 per message segment on BroadNet's published rate card, with lower rates from 100,000 messages a month. 3 mobile operators are covered, all on direct routes. Sender ID registration with ComReg typically takes No published time (ComReg registry).

## Rates by operator and volume tier

| Operator | Route | Up to 100,000 | 100,000 to 1 million | 1 to 5 million | 5 million and more |
|---|---|---|---|---|---|
| Vodafone Ireland | Direct | $0.0645 | $0.0567 | $0.0477 | $0.0387 |
| Three Ireland | Direct | $0.0622 | $0.0547 | $0.0460 | $0.0373 |
| Eir | Direct | $0.0600 | $0.0528 | $0.0444 | $0.0360 |

USD per SMS segment, before taxes and sender ID fees. Rate card reviewed 24 September 2026. Local-currency invoicing in EUR is available.

## SMS rules in Ireland

Summary of Commission for Communications Regulation (ComReg) and operator requirements. Last reviewed 1 October 2026; rules change, so we confirm them for your traffic during onboarding.

- **Sender ID formats:** ComReg · Vodafone Ireland and Three Ireland: Alphanumeric, 3–11 characters (numeric long-code also supported)
- **Sender ID registration:** ComReg · Vodafone Ireland and Three Ireland: Required — ComReg SMS Sender ID Registry (Decision D14/24); unregistered IDs are labelled Likely SCAM Typical lead time: No published time (ComReg registry).
- **Consent (opt-in):** GDPR-compliant opt-in required. Double opt-in is the operator-preferred standard for marketing.
- **Opt-out:** STOP keyword honoured network-wide. Opt-out is one-step and irreversible until the recipient re-consents.
- **Quiet hours and send window:** We have not found a regulator-published time-of-day window for promotional SMS in this market. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.
- **Regulator:** Commission for Communications Regulation (ComReg). Country code +353.

## Sources

- List rates: BroadNet's published SMS rate card, reviewed 24 September 2026. Indicative, excluding taxes; your quote confirms the final price. Cost estimator: https://omnichannels.ai/pricing/estimator/
- [Commission for Communications Regulation (ComReg)](https://www.comreg.ie/)
- [ComReg SMS Sender ID Registry](https://www.comreg.ie/industry/electronic-communications/nuisance-communications/sms-sender-id-registry/)
- [ComReg registry Q&A](https://www.comreg.ie/industry/electronic-communications/nuisance-communications/sms-sender-id-registry/registry-qa/)

## SMS to Ireland: questions

### How much does it cost to send an SMS to Ireland?

Indicative list rates start at $0.0600 per SMS segment, falling to about $0.0373 at 5 million messages a month. Prices exclude taxes and sender ID fees; your quote confirms the final rate.

### Do I need to register a sender ID in Ireland?

Yes. ComReg SMS Sender ID Registry (Decision D14/24); unregistered IDs are labelled "Likely SCAM". We submit it for you and confirm the current requirements during onboarding.

### How long does sender ID registration take in Ireland?

There is no published processing time (ComReg registry). We confirm the current timeline for your sender ID during onboarding.

### When can I send promotional SMS in Ireland?

There is no regulator-published window that we know of in Ireland. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

### Which mobile operators can I reach in Ireland?

Vodafone Ireland (direct route), Three Ireland (direct route), Eir (direct route).

### What opt-out wording is required in Ireland?

STOP keyword honoured network-wide. Opt-out is one-step and irreversible until the recipient re-consents.

Data: BroadNet published rate card and regulatory research, reviewed 1 October 2026. URL: https://omnichannels.ai/sms-pricing/ireland/